Alexandra Citizen Engagement

8/14/2019 Alexandra Citizen Engagement

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Build

• Deeper Commitment • Stronger Relationships

Experiment w/

• Types of Participation

• Different .ORGsLearn About

Life-cycle of an Engaged Citizen

Awareness

Participation

Investment

Leadership

• Community Needs• .ORG Opportunities

Step Up To

• Leadership Position

• Social Entrepreneur

How do people progressively engage?



We Looked at What Others Are Doing



...to better engage citizens for thepurpose of addressing acute needs.

This platform should enable citizen-to-citizen and non-profit-to-citizen actions.

The end goal is to solve more problems,more efficiently by building non-profits’capacity, while enabling more citizen

actors to participate.

We Need a Bold, Yet Low Risk Solution



Create a ‘Citizen Challenge’ portal, whereproblems will be posted, and citizens will

be incentivized to solve them.

Businesses, foundations, the citygovernment and individuals will fundawards for the best solutions and/or

proposals for solving specific problems.

Approach



1. Content that attracts and retains visitors

2. A citizen driven wiki for aggregating all past and present plans for building a

better Alexandria

3. A citizen driven blog for writing about important issues in Alexandria

4. A non-profit directory for finding .Orgs with specific missions

5. Insight submission technology for gathering community problems and

directing people to solutions

6. Idea-to-solution planning method including project management software

7. Provide an easily to update contest framework

In order to deliver this level of citizenengagement, we must provide:

Parameters



The Light Weight Solution

The next slides show some scary info graphics.

In sum, they show how a problem can be sourced

in a city, and a ‘call for engagement’ can becreated.

This framework then allows for online andphysical collaboration to bring solutions to life.

This works for problems big and small.



The Light Weight Solution

This is all off the shelf stuff...

...it’s easy to build and use.



Problem Life Cycle

Problem

Problem

Problem

M a r k e t i n g & C o m m

u n i t y M a n a g e r ( C M )

SourceInsights

PortalSubmited

Voting

Blog

CM Posts

Prize

PM

History

activecollab CM

WIKIALL

Inform Voters

RSVPEventBrite ALL

ConstantContact

e-subs

e-subs

e-subs

e-subs

Google

Group

Members

Members

1.Marketing & Community Managers (CM)

source problems

2.Problems submitted to the insights portal

3.Users vote on the problems

4.CM posts about the problem voted on to

be solved, includes prize info, registration

info, and project management platform info.

Historical info and other instructions added

to the wiki

5. Voters informed their problem is up for

solving and eligible for a prize

6.RSVP/Blog/Insights Portal are all driving

email subscribers

7.Google Group used for discussion



Technology alone will not satisfy more acuteneeds in the city of Alexandria. What is needed isa durable and sustained campaign to engagecitizens to tackle acute needs as they arise -

facilitated by really smart tech.

Engagement



There are 5 parts to this engagement campaign.

1.Source insights to build buzz2.Create content to build traction3.Host meetups to build community

4.Retain community managers5.Launch contests to solve problems

Engagement



This component is meant to give

citizens a voice in the city. It’s alsomeant to be dead simple, so citizensget in the habit of being engagedwith the problems in the city - if in

the least to voice them. We’ll askthem to solve these problems later.

Source Insights



An insights platform can’t live inisolation (well, it can..but it’s not thebest way to build a long-term

program). We need to build tractionaround a coordinated citizenengagement program by publishingcontent that compelling toAlexandrians. A team of part-timebloggers, managed by an editorialdirector will satisfy this component.

Create Content



We’ll need to bring lots of different kinds of people together to solve all theproblems we have.

We’ll need to create meetups for thecity’s brightest thinkers - and most handy do-ers.

We’ll network these folks with oneanother, and make their ability to tackleproblems together easy and exciting.

Create Content



Out of these meetups will emerge

community managers capable of engaging people online and off around the problems, ideas andsolutions Alexandrians care about.

These CMs should be composed of people across all demographics - a

kid, teen, twenty something, parent,empty-nester.

They will be our eyes, ears and

biggest promoters.

Retain CMs



Armed with insights, compellingcontent, active meetups and an gaggleof community managers, we’ll be able

to launch contest for solving the city’sproblems.

We’ll be able to do this often and with

less and less need for heavy marketingpushes as citizens subscribe to ourcontent and expect interesting anengaging challenges from us.

Launch Contests



What do you think?

Alexandra Citizen Engagement

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Transcript of Alexandra Citizen Engagement