OPP is the definitive trade platform for the international homes market - with a trade community of over 68,000 agents, IFAs, developers, funds, banks, media owners, and associated service providers.

www.opp.org.uk

History of demand in the UK and Ireland

Impact of the recession on demand

Factors generating increased interest

Key buyer profiles and motivations

Markets on the UK radar

Understanding tomorrow’s buyer

www.opp.org.uk

What was UK demand before the recession?OPP/Datamonitor Census (OPP Knowledge) interviewed 4,116 UK and Irish overseas homeowners and 875 UK, Irish and overseas agents in Autumn 2007

Key findings:2.06m in UK and Ireland owned 1.2m overseas homes4.35m non-resident Brits owned 2.6m overseas homesEmigration a growing driver (196,000 UK, 17,000 Ireland)Buyers getting younger, driven by investmentOver half of purchases (51%) with cash79% felt property offered best route to capital growth72% felt property met or exceeded expected returns85% would recommend that others buy overseas homes

www.opp.org.uk

Investment on par with holiday homeDesire for new experiences/better quality of lifeConcerned about making most of savings Nearly 80% bought on inspection trips

Barriers to UK buyerLack of fundsFear of wrong choice

Barriers to Irish buyerRental income from overseas tenantsPossible downturn in overseas market

www.opp.org.uk

No more ‘amateur’ speculatorsSerious property investor or holiday home buyer

More caution, less equityMore ‘streetwise’ on quality and priceMore realistic on rental and ‘growth’Return to ‘safe’ marketsNeed more reassurance about developerPsychological damage

Weakness of Sterling Low confidence in developers and off-planNeed more reassurance (title, funding, etc)

www.opp.org.uk

- Fear of missing out on best price- Fewer opportunities for growth at home- More developer finance emerging- More sophisticated payment options- Desire to optimise savings/pensions- Big hotel brands coming into market- Multi-generation family tourism- Fewer property media channels - The return of the roadshow?

www.opp.org.uk

Very big discounts but if it’s too big, what’s wrong with it?

Busy developments communities not ghost towns

Less hassle, more flexibility will fractional demand match hype?

Confidence in developers will it be completed?

Rental income steady yields and good management

Pension packagessome UK companies selling 30-50% SIPPs

Cultural affinity diaspora tourism

www.opp.org.uk

‘Jet to let’ setSeasoned investors looking for bargains overseas

BARBies (Buy Abroad Rent in Britain)Pension investments for young professionals

Baby boomersHoliday investment – exploring shared ownershipRetirement/emigration – low cost of living/high quality of lifeInheritance investment – favourable tax and property law

Generation YAspirational under 30s – next generation buyers

www.opp.org.uk

Rightmove Overseas - October top searches:Country % of searches Overall chart positionSpain 19.92% 3France 17.78% 4USA 10.82% 7Portugal 6.65% 10Italy 6.34% 11 Australia 5.12% 12Cyprus 3.21% 13New Zealand 3.43% 13Greece 2.56% 18Turkey 2.29% 19

Note: Portugal increased its market share by 12% in August and stayed up there

www.opp.org.uk

The Move Channel - Sept overall enquiries:Rank Country % Share 1 France 13.742 Spain 13.043 USA 8.974 Portugal 7.515 Turkey 5.926 Cyprus 4.377 Egypt 4.158 Italy 3.749 Bulgaria 3.2010 Greece 1.99

Note: TMC carried news on ‘affordable Portugal’ and ‘Silver Coast boom on the horizon’

www.opp.org.uk

Mori poll found that over half of adults in the UK are unhappy with their lifestyles, wanting to move away from consumerism toward more ‘meaningful’ experiences. Opportunity for residential tourism development…

www.opp.org.uk

What Did You Want For Christmas?

1980 2006Clothes TimeBooks SleepElectricals HolidayToiletries RestMore Fattening Food SexMore Alcohol Calm and Quiet

2020?Time with familyGardeningMore short breaksSpaceAdventureA boat (global warming)

How can OPP help you?

- Insights on running a better business - Bringing developers and agents together- Guaranteed response packages

Find out more at www.opp.org.ukEmail sales@www.opp.org.uk

www.opp.org.uk