“The site seems crowded, which feels intimidating... makes it feel like it’s

users responsibility to disseminate information. It should the website’s

job to easily and engagingly offer that information at an even speed.

It feels like too much information is thrown at you all at once.”

–User Tester #1

“Too much information.”

–User Tester #2

In such a way that we’re guiding you through the information in a deliberate way, presenting limited options and allowing the user to dig in through resonating channels. This comment from a user test hits it on the head:

The Four Cs

Clear & ConciseContemporary & Cheeky

are the rudder to the ship

How we get there.

Tone of Voice

Atlassian Rebrand

Our Voice

Atlassian Rebrand

“How the Atlassian Plugin SDK Cured Cancer and Reunited Soundgarden”

—Ben Speakmon, Atlassian

Our Voice

Atlassian Rebrand

“The day has finally come.

You’ve heard rumors. You’ve seen strange, scut-tling creatures out of the corner of your eye. You MAY have even heard the sound of dice hitting a table.

The wait is over. .... Q. What’s D&D?

A. Hanging out with friends telling stories.

Q. No, seriously.

A. Seriously, you have fun together imagining awesome stuff.

.... Q. That sounds nerdy.

A. You work for a software company. Get over it.

Don’t #$%@ the customer

Our Voice

We should strictly apply this value to all of our writing.

“Is this new addition creating visual noise to serve a small set of visitors?”

Things to avoid:

• Marketing Lingo

• Cliches

• Repetition / redundant language

• Adding words just for SEO juice

• Inconsistent descriptions of the products

• Lose the Australian spelling mate!

Atlassian Rebrand

Picture this...

Atlassian Rebrand

Define a visual vocabulary

Atlassian Rebrand

Skype’s Brand Book

Refresh our logos

Atlassian Rebrand

So what’s it look like?

So what’s it gonna look like?

Products Pricing CompanyNew & Improved Logo

Tools to support your software development team from concept to launch. From task tracking to document collaboration to code collaboration we support companies large and small all over the world. Here’s a few of the 20,000 customers who use our tools:

Your dev cycle. Our tools. So happy together. (1:20)

What tools are right for you? Let’s break it down.

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Confluence does document collaboration Dunt aliquam, volor sit, sit ut ut augait accum ad tat. Odo lenim niamconsent prat lute te tionsendre cor si. Ut wis del ullupta tueros dolum velessendiat.

Dev Tools do code collaboration Dunt aliquam, volor sit, sit ut ut augait accum ad tat. Odo lenim niamconsent prat lute te tionsendre cor si. Ut wis del ullupta tu-eros dolum velessendiat.

JIRA Studio does it all. Hosted, to boot. Dunt aliquam, volor sit, sit ut ut augait accum ad tat. Odo lenim niamconsent prat lute te tionsendre cor si. Ut wis del ullupta tueros dolum velessendiat.

Awesome Infographic Diagram

Awesome Infographic Diagram

Awesome Infographic Diagram

Awesome Infographic Diagram

DIG ON INQUICK PEEK

DIG ON INQUICK PEEK

DIG ON INQUICK PEEK

DIG ON INQUICK PEEK

The full menu—Available a la carte, best served together

JIRA asd asdas dasad dsa

Greenhopperasd asdas dasad dsa

Confluence asd asdas dasad dsa

Studio asd asdas dasad dsa

Get to know us

Bitbucket asd asdas dasad dsa

Fisheye asd asdas dasad dsa

Crucible asd asdas dasad dsa

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Crowd asd asdas dasad dsa

IDE Connector asd asdas dasad dsav

Something asd asdas dasad dsa

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Dev Cycle Video

BUY SIGN UP LOG IN

Productss Pricing CompanyNew & Improved Logo

Tools to support your software development team from concept to launch. From task tracking to document collaboration to code collaboration we support companies large and small all over the world. Here’s a few of the 20,000 customers who use our tools:

Your dev cycle. Our tools. So happy together. (1:20)

What tools are right for you? Let’s break it down.

JIRA does task tracking Dunt aliquam, volor sit, sit ut ut augait accum ad tat. Odo lenim niamconsent prat lute te tionsendre cor si. Ut wis del ullupta tueros dolum velessendiat.

Confluence does document collaboration Dunt aliquam, volor sit, sit ut ut augait accum ad tat. Odo lenim niamconsent prat lute te tionsendre cor si. Ut wis del ullupta tueros dolum velessendiat.

Dev Tools do code collaboration Dunt aliquam, volor sit, sit ut ut augait accum ad tat. Odo lenim niamconsent prat lute te tionsendre cor si. Ut wis del ullupta tu-eros dolum velessendiat.

JIRA Studio does it all. Hosted, to boot. Dunt aliquam, volor sit, sit ut ut augait accum ad tat. Odo lenim niamconsent prat lute te tionsendre cor si. Ut wis del ullupta tueros dolum velessendiat.

Awesome Infographic Diagram

Awesome Infographic Diagram

Awesome Infographic Diagram

Awesome Infographic Diagram

DIG ON INQUICK PEEK

DIG ON INQUICK PEEK

DIG ON INQUICK PEEK

DIG ON INQUICK PEEK

The full menu—Available a la carte, best served together

JIRA asd asdas dasad dsa

Greenhopperasd asdas dasad dsa

Confluence asd asdas dasad dsa

Studio asd asdas dasad dsa

Get to know us

Bitbucket asd asdas dasad dsa

Fisheye asd asdas dasad dsa

Crucible asd asdas dasad dsa

Bamboo asd asdas dasad dsa

Clover asd asdas dasad dsa

Crowd asd asdas dasad dsa

IDE Connector asd asdas dasad dsav

Something asd asdas dasad dsa

Something asd asdas dasad dsa

Somethingasd asdas dasad dsav

Dev Cycle Video

BUY SIGN UP LOG IN

• Ut wis del ullupta tueros dolum velessendiat. • Ellupta tueros dolum velessendiat.• Ut wis del ullupta tueros dolum velessendiat. • Ellupta tueros dolum velessendiat. • Rrera tueros dolum velessendiat.

DIG IN

Screenshot

Notation notation

Notation notation

Notation notation

Productss Pricing CompanyNew & Improved Logo

Tools to support your software development team from concept to launch. From task tracking to document collaboration to code collaboration we support companies large and small all over the world. Here’s a few of the 20,000 customers who use our tools:

Your dev cycle. Our tools. So happy together. (1:20)

What tools are right for you? Let’s break it down.

JIRA does task tracking Dunt aliquam, volor sit, sit ut ut augait accum ad tat. Odo lenim niamconsent prat lute te tionsendre cor si. Ut wis del ullupta tueros dolum velessendiat.

Confluence does document collaboration Dunt aliquam, volor sit, sit ut ut augait accum ad tat. Odo lenim niamconsent prat lute te tionsendre cor si. Ut wis del ullupta tueros dolum velessendiat.

Dev Tools do code collaboration Dunt aliquam, volor sit, sit ut ut augait accum ad tat. Odo lenim niamconsent prat lute te tionsendre cor si. Ut wis del ullupta tu-eros dolum velessendiat.

JIRA Studio does it all. Hosted, to boot. Dunt aliquam, volor sit, sit ut ut augait accum ad tat. Odo lenim niamconsent prat lute te tionsendre cor si. Ut wis del ullupta tueros dolum velessendiat.

Awesome Infographic Diagram

Awesome Infographic Diagram

Awesome Infographic Diagram

Awesome Infographic Diagram

DIG ON INQUICK PEEK

DIG ON INQUICK PEEK

DIG ON INQUICK PEEK

DIG ON INQUICK PEEK

The full menu—Available a la carte, best served together

JIRA asd asdas dasad dsa

Greenhopperasd asdas dasad dsa

Confluence asd asdas dasad dsa

Studio asd asdas dasad dsa

Get to know us

Bitbucket asd asdas dasad dsa

Fisheye asd asdas dasad dsa

Crucible asd asdas dasad dsa

Bamboo asd asdas dasad dsa

Clover asd asdas dasad dsa

Crowd asd asdas dasad dsa

IDE Connector asd asdas dasad dsav

Something asd asdas dasad dsa

Something asd asdas dasad dsa

Somethingasd asdas dasad dsav

Dev Cycle Video

BUY SIGN UP LOG IN

Dunt aliquam, volor sit, sit ut ut augait accum ad tat. Odo lenim niamconsent prat lute te tionsendre cor si. • Ut wis del ullupta tueros dolum velessendiat. • Ellupta tueros dolum velessendiat. • Rrera tueros dolum velessendiat.

DIG IN

Screenshot

Notation notation

Notation notation

Notation notation

Explore Code with FishEye Review code with Crucible Code Repository with BitBucket Continuous Integration with Bamoo

NEXT DEV TOOL

Roadmap

Atlassian Rebrand

Information gathering

Collaborate on wireframing / information architecture

Define a visual language—including logo refresh

Get a copywriter

Test, test, test, seriously

Tweak

Test

Launch!