Alessandro Chinnici Enterprise 2.0 & Social Media ... · Management Business Applications Universal...
Transcript of Alessandro Chinnici Enterprise 2.0 & Social Media ... · Management Business Applications Universal...
Alessandro ChinniciEnterprise 2.0 & Social Media ConsultantIBM Lotus Software
Collaborazione 2.0Strumenti e soluzioni per una collaborazione piu intelligente
PROCESS: BPMAutomated, dynamic, optimized
PEOPLE: CollaborationConnected, natural, real-time
PORTFOLIO: Application ModernizationBusiness aligned, service-based
I 3 elementi dello SmartWork
Human Resource
partner
customeremployee
Sales
Marketing & Comms
Legal
R&D
ClientsProduct
Marketing
Portfolio analysis
Customer service
Sales
Customer
Agent
Search
Marketing
Human resources
Operations
Intranet
Skill
Lines of business
La Collaborazione 2.0
Communication ToolsEmailCalendarDiscussion Forum
Collaboration Tools
Instant MessagingWeb ConferencingDoc / Application Sharing
Social Tools
Expertise LocationBlog & WikiCommunitiesIdea JamSocial Applications
InformationManagement
BusinessApplications
Universal Access
Open Standards Architecture
Knowledge Worker Informational Worker (Boundary) External Partners
Communicating Connecting IntegratingSharingMessaging
UnifiedMessaging
IP ContactCenter
Industry solutions
IP telephonysolutions
Networkconvergence
Videocommunications
IBM Managed Maintenance Services
Enterprise Mobility
Collaborationsolutions
Il ROI dell'Enterprise 2.0
Source: How companies are benefiting from Web 2.0, McKinsey & Company, January 2009,
Median reduction in operating costs in core processes (e.g., immediately connect expert to solve exception process)
15%
employee
Median improvement in customer marketing conversions and loyalty with programs like Social Media Marketing
customer
25% & 17%
Median reduction in time-to-market for products and services by connecting product teams with customers, channels, etc.
20%
partner
ROI Roadmap
Strategy
Role interactions
Collaboration agenda
La Collaboration Agenda
• Un approccio mirato a rendere più veloce ed efficace l'implementazione strategica di soluzioni collaborative 2.0
• Focus:– ROI misurabile– Settori di mercato– Processi aziendali– Roadmap