Case study: Zin.gl Start-up

Aleksandr DresenFounder Zin.gl

twitter.com/alexanderdresenalex@get.me

Overview

The start-up scene in Russia/MoscowThe start-up scene in USFrom idea to a prototypeFrom prototype to seed capitalBuilding the organisationNext steps : launch Getting traction Next round

Start-up scene Moscow

Everyone is building start-upsEveryone is a mentor/expertEveryone is an investor/venture capitalist/business angel/Start-up events Start-up schoolsStart-up ...

Reality

Show me the moneyDealflow lowPrimarily copycats get fundedStart-ups think too much inside RussiaNo global visionPromising start-ups are lost in the JUNK

Zin.gl

Solving a real problem Fast and great execution – release readyNew category in an existing multi-billion US marketTalented 100% Russian TeamExperienced Russian founder

No funding in Russia

Startup Customer Discovery

Customer has a problemIs aware of having a problemHas been actively looking for a solutionHas put together a solution out of piece partsHas or can acquire a budget

Zin.gl

Prototype Attract partner (150K)Attract US VC – seed stage (500K)

Next round (2,5-5M) − Russian company? − US-company?

Issues in Russia

Too much JUNK startupsToo much JUNK startup-schools/events/...No Russian “Techcrunch”No Prototype fundingNo support from REAL mentorsNo pre-1st round and 1st round VC'sCopycats usually don't get to an IPO

Solution

Create an online platform where start-ups can get funding easy (TECHPIT.CH)

REAL support for start-ups

Informal events where REAL investors & PROMISING founders meet

Keep promising start-ups Russian

Thank you

E-mail alex@get.me

Follow > twitter.com/alexanderdresen

Zin.gl > http://zin.gl

May 15th > http://techpit.ch