Alcune lezioni che ho imparato negli ultimi due anni

Alcune lezioni che ho imparato negli ultimi due anni

Giacomo ‘Peldi’ Guilizzoni

Better Software 2010, 15 Aprile 2010

#balsamiq #bsw2010

buondì

mi scuso in anticipo

tribù

l’applicazione

la mia storia

Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr

10,000customers

20,000customers

1,000customers$12,539 !!!

sources: see last slide

e il segreto?

preparazione

hai fatto i compiti?

trova i tuoi eroi

image sources: see last slide

non cercare un’idea

cerca un problema

video source: http://www.youtube.com/watch?v=L3xaeVXTSBg

OK, mi sento pronto

e adesso?

video source: http://www.charlierose.com/view/interview/8831

be so good !ey can’t ignore y"

1. Valori2. Usabilità / UX3. Supporto Clienti4. Amministrazione5. Coraggio6. Curare la crescita7. Lavorare in remoto8. Web Office9. Essere Italiani10.Consiglieri11.Prezzi del Software

12.Branding13.Comunità14.Crowdsourcing15.Sponsorizzazioni16.Donazioni17.Attirare Talenti18.Prodotti che amiamo19.Social Media / Blog20.Company Policies21.Commercialisti etc.22.Micro-multinazionali

23.Business Plans24.Business Models25.Launching26.Partners27.Rivenditori etc 28.Investitori Esterni29.Competizione30.Pirateria31.Brevetti Software32.Tecnologie / Agile33.SEO + Analytics

PRODOTTOBLOGSUPPORTO

TUTTO IL RESTO*

e se ti clonano il prodotto?

sources: see last slide

Andiamo sul concreto...

era ora!

1. Valori2. Usabilità / UX3. Supporto Clienti4. Amministrazione5. Coraggio6. Curare la crescita7. Lavorare in remoto8. Web Office9. Essere Italiani10.Consiglieri11.Prezzi del Software

12.Branding13.Comunità14.Crowdsourcing15.Sponsorizzazioni16.Donazioni17.Attirare Talenti18.Prodotti che amiamo19.Social Media / Blog20.Company Policies21.Commercialisti etc.22.Micro-multinazionali

23.Business Plans24.Business Models25.Launching26.Partners27.Rivenditori etc 28.Investitori Esterni29.Competizione30.Pirateria31.Brevetti Software32.Tecnologie / Agile33.SEO + Analytics

The World is tiny, and huge too!

Transparency or bust

Great UXs, all day long

Free e-books everywhere!

An abundance of passion

Grazie

[email protected]

Media Sources

http://www.wwd.com/footwear-news/zappos-milestone-qa-with-tony-hsieh-2121098 - http://www.ideachampions.com/weblogs/archives/best_practices/index.shtml - http://www.youtube.com/watch?v=G0FtgZNOD44 - http://www.getgreenbox.com/company/jon-gay/ - http://www.getgreenbox.com/company/robert-tatsumi/ - http://www.smh.com.au/news/biztech/love-grows-in-collaboration/2006/12/04/1165080883615.html - http://rangit.com/blogs/famous-bloggers-do-you-recognize-these-faces/ - http://www.hubspot.com/blog/bid/4462/Dharmesh-Shah-Recognized-in-Top-50-of-Invesp-s-Most-Influential-Marketers - http://money.cnn.com/galleries/2007/biz2/0706/gallery.50whomatter.biz2/39.html - http://images.businessweek.com/mz/04/48/philanthropy/0448philantropy00.htm - http://blog.asmartbear.com/jason-cohen - http://garyvaynerchuk.com/ - http://nextnewsroom.ning.com/profiles/blog/list?tag=web2.0 - http://37signals.com/about

http://webworkerdaily.com/2008/06/19/balsamiq-studios-makes-a-case-for-web-office-plugins/ - http://www.readwriteweb.com/archives/balsamiq_mockup_creator_is_on_fire.php - http://blog.asmartbear.com/blog/uncommon-interview-balsamiq-studios.html - Sole 24 Ore, 01/15/2009 - http://startuppodcast.wordpress.com/2008/11/05/show-4-microsofts-bizspark-balsalmiq-studio/ - http://fr.techcrunch.com/2008/07/31/fr-balsamiq-le-web-design-a-la-portee-de-tous/ - http://www.nytimes.com/external/readwriteweb/2008/11/14/14readwriteweb-man_writes_software_blogs_abou.html - http://www.twit.tv/natn75 - http://37signals.com/svn/posts/1733-interview-with-ceo-peldi-guilizzoni-about-the-growth-of-balsamiq

http://www.marketingsherpa.com/article.php?ident=31359 - http://hrclubsydney.com/2009/08/06/lessons-from-atlassian-fantastic-employer-branding-and-recruitment-strategy/ - http://blog.ted.com/2009/07/dan_pink_at_ted.php - http://blog.ted.com/2009/07/dan_pink_at_ted.php

http://news.ycombinator.com/item?id=656247 - http://ricksegal.typepad.com/pmv/2009/07/the-best-about-us-page-in-the-world.html - http://ricksegal.typepad.com/pmv/2009/07/the-best-about-us-page-in-the-world.html - http://www.connectsolutions.com/blog/2009/09/21/connectsolutions-podium-free-for-do-gooders/ - http://twitter.com/OliverGrahl/status/4548871679 - http://blog.asmartbear.com/youre-a-little-company-now-act-like-one.html - http://www.cus-productions.com/index.php/2009/09/the-perfect-licensing-model/ - http://www.bitsandbuzz.com/article/are-you-a-seesmic-or-balsamiq-entrepreneur/

Alcune lezioni che ho imparato negli ultimi due anni

Technology

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