Alcohol Culture Exchange GOSW 14 th February 2011

Newquay Safe ‘Building together’ not ‘Blaming each other’

Rob Andrew – Joint Project Manager (CC)

Alcohol Culture Exchange GOSW 14th February 2011

2www.cornwall.gov.uk

Newquay – something for everyone


Context

• Population: 20,000 to 120,000• Steep cliffs next to town centre• Post-GCSE students• Night Time economy in residential areas• Transient visitor population• Economic down-turn – ‘image’• Media Interest• Social media


Tourism Facts

• In 2008 there were 4,447,000 trips to Cornwall and a spend of £1.2 billion: approximately £270 per person for a 3 /4 day stay

• There were also just under 10 million day trips spending c£450m, spending about £45 per person.


Party town?


Tears and fears


“We want Newquay back”


Timescale (Summer 2009)

• Fatal incidents – 28 June & 6 July 2009• Residents Marches – 28 July and 5 August 2009• NewquaySafe Project meeting – 28 July 2009• Multi agency ‘LOST’ campaign launch – 7 August

2009• Cabinet report – 14 August 2009• Project Steering / Group Established – Summer

2009


Public Health

Environment

Health

Licensing

Fire

Local Safeguarding Children Board (LSCB)

Town Centre

Manager

Police

Planning

Community Safety

RNLI

Town Council

Partners and Services

Tourism

Newquay

Communications

Youth Service

DAAT

Localism

Visit Cornwall

Legal

H&S Team

NALP


Key Local Stakeholders

• Newquay Association of Licensed Premises (NALP)• Residents Associations• Regeneration Forum• Budget Accommodation Providers• Retail Outlets• St Austell Brewery


Use Community Network to develop long term strategy

for Newquay

“LOST” Advertising Campaign (alcohol)

Extend EXODUS in 2010

General Beach and Cliff Safety

Test Purchasing scheme / Fake IDs

Investigate a Alcohol Disorder Zone (ADZ)

or Business Improvement

District

Websites / accreditation for Youth Hostels /

surf lodges

Immediate Safeguarding

Children issues for U16s

Signing of Alcohol Zones

Ban on street advertising/

Flyers

Links with Residents Groups

National Marketing Newquay

StreetSafe Portacabin

Enforcement on Towan Beach

Training for Licensing members

Links with NALP (Newquay

Association of Licensed Premises)

Use Bluetooth technology to

communicate with young people

Alcohol Testing Strips /

Night Marshalls / Street Pastors / Best Bar None

Fires safety of Youth Hostels /

Surf Lodges

Youth Hostels / Surf Lodges

Safeguarding Children policy for 16 – 18 year olds

Screen advertising in clubs / streets

Wireless CCTV Arts Hoardings Proxy buying of Alcohol


Partnership Structure

• Strategic Group - Chief Executive / Directors / BCU Commander / Cabinet Member

• Steering Group - Local Members, Key Managers, Stakeholder groups and Residents (every 2 months)

• Co-ordination Group - Local Operational Managers (monthly)

• Reference Group - key experts called upon as requested

• Strategic partners – Home Office, Drinkaware


New / enhanced initiatives 2010

• Project Exodus• Operation Longboard / Brunel / Touchdown• Budget Accommodation / Safeguarding Children• StreetSafe • Drinkaware• Business Improvement District• Arts Hoarding• National media coverage


Early success measures and recognition

• Run to the Sun 2010 – crime down 16%• Two 15 year olds returned to Bristol (June 2010)• Streetsafe attendance up• Many community-lead projects up and running• Shortlisted for LIAS award• Presentations to national audiences• Widespread national ‘positive’ media interest


Exodus

• Over 3000 wristbands distributed• 21 children sent home (out of county)• Only 1 paramedic incident• 72 interventions from youth services to look after

youngsters • 24 youth escorted back to their accommodation

16www.cornwall.gov.uk16

StreetSafe Project

Total presentations 213

Volunteer time 576 hours

Time occupied by clients 106 hours

Clients aged under 18 42 (20%)

Treated by SWAST 121 (57%)

Of which, treated at scene and discharged

96 (79%)

Taken home by family 21 (10%)


Alcohol seizures

• Cans of beer/lager – 2152• Wine – 7 bottles• Spirits – 21• Cider cans/bottles - 66• Alco-pops – 49 (Thursday to Sunday recorded figures only)

• DPPO development means wider area covered• Estimated total approximately 2800• Good news for ‘Help for Heroes’!


Facts and figures

• Alcohol-related violence1 174 -9%

• Sexual offences 13 -7%

• Drug offences 89 -14%

• Theft 347 -15%

• Criminal damage 301 +13%

• 1 Offender perceived to be under the influence


Prevention. What is the saving?

• Estimated costs per crime (Home Office)

• Violence against the person £10,407• Common assault £1,440• Sexual offences £31,438• Criminal damage £866


Saving Achieved

• Based on estimated unit costs of crime provided by the Home Office the estimated economic and social cost of crime in the Newquay Pathfinder area 2008/09 was £9.1 million

• In the 12 month period ending August 2010, the reduction in crime has brought the estimated costs down to £8.8 million, representing a cost saving of £258,000


Q. Are you aware of Newquay Safe and the work it is doing in relation to issues around Community Safety and anti-social behaviour?

• Yes 62.6% 714

• No 26.2% 299

• Not sure 11.1% 127


Q. Do you feel that the image of Newquay that is portrayed, for example, in the media, is the same as your own image of the area?

• Yes 27% 317

• No 40.1% 471

• Sometimes 32.9% 386


Recognition

• In 2010 Newquay Safe won the following awards:• CIPR Local Public Services Partnership Excellence Award• CIPR PRide Community Relations Award• Responsible Drinks Retailing Local Authority of the Year

Award• Devon and Cornwall Community Watch Association

Award• Finalists for (and awaiting results):• LGC Community Involvement Award 2011

• In 2009 shortlisted for: • LIAS (Local Innovation Award Scheme) Policing our

Communities Together Award 2009


Future Challenges and Opportunities

• Licensing hours• Proxy buying• ‘Parent Dealers’• Controlling bar crawls• Developing and sharing the toolkit• Minimum pricing pilot


Learning Points

• Recognise there is a problem• Get everyone in a room together• Full member / councillor engagement• “Build together’ not “blame each other”• Authority to act• Challenge existing barriers• Process to make difficult decisions• Separate ‘the strategy’ from ‘the doing’• Shared communications• Develop local advocates• Celebrate success


What it means to real people…

• I found the yesterdays meeting extremely encouraging and emotional, that we have progressed so fast since the first Safe presentation at the Headland Hotel in August 2009 during the Board masters week ......when I looked round that table and saw all the fantastic work that your team are actually active with, not just talking about it, I got very emotional and suddenly got this thought that ALL this good positive work that ALL these people are doing is for US.......... The Residents of Newquay

• John Coltman, Vice-Chair Newquay Residents Association, 19 May 2010


Cornwall CouncilCounty HallTruro TR1 3AY

Tel: 0300 1234 100www.cornwall.gov.uk

Devon & Cornwall PoliceMiddlemoorExeter EX2 7HQ

Tel: 08452 777 444www.devon-cornwall.police.uk

Alcohol Culture Exchange GOSW 14 th February 2011

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Transcript of Alcohol Culture Exchange GOSW 14 th February 2011