Alcatel-Lucent Smart Plan Solution

alcatel-lucent Smart Plan SolutionProfessional and Consulting Services

Alcatel-Lucent Professional and Consulting Services use a unique use case-driven approach that helps maximize your investment in our Smart Plan solution. We can help you meet your business objectives faster, while lowering your overall cost of doing business. You gain the creative freedom to define, design and deploy low-cost, timesaving, revenue-generating offers, using the tools you need to reach specific customers segments.

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ALCAteL-LuCent SmArt PLAn SoLutionalcatel-lucent Brochure

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inDuStrY DYnAmiCS SHAPinG our Futurethe world we live, work and play in is becoming more mobile, as indicated by the surge of

smartphone sales, mobile internet usage and mobile application downloads. ABi research

projects that the global volume of mobile data traffic will exceed 107 exabytes in 2017 —

eight times more than what’s projected for 2012.1 As people buy more devices and use

them more often, data will become the primary currency of the digital economy. However,

typical mobile customers fear that they will go over their allotted mobile broadband data

plan, because they cannot understand or quickly monitor their current data usage levels.

A recent uK-based study revealed that about half of mobile customers don’t know how

much mobile broadband data they use, and most have no idea what happens when they

exceed their data limits.2

this is a golden opportunity for service providers to inspire confidence and encourage

service use by enabling customers to control their mobile spending, easily understand

their mobile broadband data charges and select subscription plans that suit their lifestyles.

to achieve these objectives, you need to re-evaluate your voice-centric business models

and network architecture, so you can satisfy the new wave of mobile broadband data

needs, beyond 4G. You also need a flexible, real-time charging and policy control solution

that can support massive mobile broadband data traffic — as well as new business models

that monetize capacity, generate new revenue and keep customers coming back for more.

“Worldwide mobile Data traffic Will exceed 107 exabytes in 2017, But that Doesn’t imply a Data tsunami,” ABi research, July 2012. “managing your megabytes: How fear of data charges is driving mobile users to Wi-Fi,” Pricewaterhouse Coopers LLP, February 2012.

Smartphone and mobile internet usage are key drivers for mobile data growth.

2011 2015 2011

18.2Billion

2015

41.7Billion

2011

5.5Billion

2015

7.3Billion

2011

429Milion

2015

4.2Billion

+134%SMARTPHONE

SALES

+32%MOBILE

CONNECTIONS

+129%APPLICATIONDOWNLOADS

+879%MOBILE VIDEOCONSUMPTION

428Million

1Billion

SOURCE: Combined Industry Analyst and Alcatel-Lucent Internal Studies.

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ALCAteL-LuCent SmArt PLAn SoLution At-A-GLAnCethe Alcatel-Lucent Smart Plan solution is an agile, dynamic

solution that integrates easily into your existing ecosystem to

help “mobilize the data plan.” it helps you develop tariff plans and

offers that capitalize on the new demands for mobile broadband

data, while stabilizing declining voice and SmS revenues.

Yesterday’s traditional voice users are the heavy mobile

broadband data users of today and tomorrow. So you must

be able to quickly roll out new service offers that reflect this

reality. the Smart Plan solution helps you address this trend by

developing compelling data-centric mobile broadband plans,

offers and business models that increase revenue and decrease

operational expenses. to help meet these business goals, the

solution makes it easier for subscribers to understand, tailor

and manage their own service plans.

Customer demand for real-time mobile broadband data

continues to grow. As mobile and fixed-mobile service providers

around the world develop their Lte business models, they are

changing their approach to mobile tariffs, so they have better

ways to address the growing importance of real-time mobile

broadband data. the Smart Plan solution can play a valuable

role in this evolution. For a more detailed explanation of the

overall solution and the value that it delivers, please click here.

ProFeSSionAL AnD ConSuLtinG SerViCeSAlcatel-Lucent offers a comprehensive suite of professional and con-

sulting services that will support you from the initial conception phase

all the way through the deployment phase when rolling out the Smart

Plan solution. As a recognized industry leader providing end-to-end

network solutions, Alcatel-Lucent can leverage extensive expertise

in business consulting, network integration and systems integration.

these services are combined in a unique industrialized, end-to-end

use case-driven framework that consists of three distinct phases:

define, design, and deploy.

During these three phases,

Alcatel-Lucent works with

your internal stakeholders,

such as Cxo/business own-

ers, product and marketing

teams, network engineering

and it teams, to help define,

design and deploy targeted

use cases that meet your

specific business objectives.

With this approach, you can leverage feedback across all phases

of the process and capitalize on the learnings and improvement

opportunities, following implementation. this helps make sure

that you can continually optimize your customers’ experience,

while maximizing your overall business results.

DEFINE

DESIGNDEPLOY

AnalyticsPlugins

PCRFPlugins

OCSPlugins

Loyalty and Campaign

Plugins

OtherPlugins

Networkand Customer

Analytics

5780 DSC(PCRF)

SureP

ICC

ay L® oyaltyand CampaignManagement

OtherSystems

Professional and Consulting Services

Web AppsSmart Plan

Mobile Apps

SMART PLAN BUILDER

SMART PLAN SOLUTION

http://www.alcatel-lucent.com/solutions/smart-plan

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the DeFine PhaSe

With the Smart Forward service, our experts help you assess how the Smart Plan solution

could affect your overall business objectives and strategies. We work with the appropriate

internal business stakeholders, helping them define and assess targeted use cases that will

deliver the optimal customer experience. in addition, we will help define the appropriate

metrics and key performance indicators (KPis) that will allow you to measure the effective-

ness of the overall implementation across each of the use cases. they will also provide you

the ability to assess the performance results against specific operational and business objec-

tives that you have targeted.

With the Smart review service, we conduct periodic reviews after implementation to con-

tinually evaluate the use cases and business cases. We also provide recommendations for

further improvements to keep the solution working effectively.

DeSiGn anD DePloY PhaSeS

in these two phases, our end-to-end Professional Services design, customize, install, inte-

grate, configure, test and validate the implementation of specific solution use cases for you.

We can also help you configure the rules engine to meet your specific needs and to provide

a “personalized applications” view of your subscribers. this allows rapid creation of new use

cases that are flexible, extendable and easy to integrate.

DeSiGn PhaSe

As part of our Solution Architecture Service offerings, our solution architects evaluate your

business requirements and the use cases created in the Define phase. they then develop

the overall solution architecture and detailed product and network component configuration

requirements to deliver them.

our technical Advisory Service provides design guidance, along with implementation of the

rules, user and network policies, and network capabilities needed to realize a more-personal-

ized customer experience. if custom plugin development is necessary to achieve your objec-

tives, our customization service offering can deliver a truly differentiating user experience.

DePloY PhaSe

our integration Services allow efficient integration of your targeted use cases into your pay-

ment and charging ecosystem, such as online Charging Systems (oCS) and Policy and Charg-

ing rules Function (PCrF), through the Smart Plan Builder. Both custom plugin development

and integration Services focus on using the solution’s pluggable framework to gain access to

more contextual information. this can help you achieve even greater levels of personaliza-

tion, while encouraging your customers to purchase offers that suit their particular lifestyles.

our Deployment Services include software installation and configuration of the Smart Plan

Builder, mobile apps and the Dynamic Services Controller platform, along with configura-

tion of the targeted use cases to support provisioning and deployment of your services. in

addition, we perform all necessary validation activities, inclusive of producing a verification

strategy, plan, scripts, proof of concept and service acceptance testing, as well as mobile client

integration testing with the Smart Plan Builder.

DEPLOYIntegration ServicesDeployment Services

DESIGNSolution Architecture SvcsTechnical Advisory Svcs

DEFINESmartForward ServiceSmartReview Service







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our uniQue APProACH

hoW the DeFine PhaSe WorKS

in this initial phase, the Consulting Services team will work with

your Cxo, business owners, product management and marketing

teams to identify the use cases that support specific business objec-

tives. For example, a use case might be an element in a larger set of

use cases that map collectively to the following business objectives:

• increase the up-scope spend of your customer by X%, provid-

ing them with a real-time view of their current usage on a

per-service basis.

• increase the CSAt score (and/or nPS score) of your customer

by Y points, providing them with the ability to better control

their spend per service.

using tools and techniques supported by Bell Labs, Consulting

Services maps sets of use cases to the achievement of specific

business objectives. then we determine the projected impact

on those objectives. For example, the “real-time view of current

usage” use case could be included in the following two sets of

use cases (use cases 1 and 2).

• Business impact of use case set 1: increase per customer

spend on services D, e and F by 10 percent (estimated.

• Business impact of use case set 2: reduce billing related

queries to the Contact Centers by 80 percent (estimated).

this information could then be used as inputs to your business

case to determine the cost versus the benefit of implementing a

set of use cases. the information could also be used in the post-

implementation phase of the Smart Plan solution to determine

whether projected business benefits are being delivered —

and if any use case modifications are warranted, at that time.

the define phase includes the following steps:

• Agreement with you on key business objectives.

• identification of use cases and mapping to your key business

objectives.

• estimation of the projected impact of your use cases on

business objectives, followed by input to your business case.

• measurement of the actual impact of use cases on your

business objectives (that is, use case validation) and suggested

corrective actions after deployment.

hoW the DeSiGn PhaSe WorKS

After the stakeholders from the Define phase agree to proceed

on a specific use case, our solution architect team works with

your product management, network engineering and it teams to

design a solution for implementation. in this phase, the following

elements are addressed:

• impact of the use case on systems within your network, for

example, the design of the interface between the oCS and

the SPB, so that usage information can be transferred

between the two.

• identification of parameters that need to be configured in the

rules engine, based on Agile rules technology (A.r.t.), to sup-

port the use case. this is supported by the technical Advisory

Services component within the Design phase.

• Design of the use case mobile app Gui customization —

to provide the look and feel you specify.

• Deployment plan development to ensure that all necessary

implementation actions can be performed quickly, efficiently

and with minimal disruption to service.

hoW the DePloY PhaSe WorKS

in this critical and final phase, the installation, integration,

testing and deployment services are performed to implement,

validate and deploy the desired changes according to the project

plan. to support the implementation and subsequent launch of

the targeted use cases, the following services are performed:

• installation of the Smart Plan Builder (SPB) solution hardware

and software.

• Configuration of the SPB and the Dynamic Services Controller

(DSC) platform.

• Configuration of the rules engine based on output from the

Design phase.

• Configuration of mobile applications to support the use case.

• Configuration of the interface connection between the oCS

and SPB to secure linkage to the subscriber usage information.

• integration of the SPB with oCS and the mobile apps.

• end-to-end validation of the use case.

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BeneFitSAlcatel-Lucent’s unique Professional and Consulting Services approach helps maximize

your investment in our Smart Plan solution. For example, we can help you meet your

business objectives faster, while lowering your overall cost of doing business, in the

following ways:

• the use-case-driven approach allows you to satisfy multiple business objectives

simultaneously.

• the customer segmentation design provides the tool you need to reach selected

demographics or all customers dynamically or statistically.

• the Agile rules technology and plugin framework gives you the creative freedom to

define, design and deploy low-cost, time saving, revenue-generating offers.

• the mobile apps will empower mobile users to manage their mobile broadband data-

driven services as easily as they manage their finances using mobile banking apps to-

day. this can also reduce the customer care costs associated with call center support.

www.alcatel-lucent.com Alcatel, Lucent, Alcatel-Lucent and the Alcatel-Lucent logo are trademarks of Alcatel-Lucent. All other trademarks are the property of their respective owners. the information presented is subject to change without notice. Alcatel-Lucent assumes no responsibility for inaccuracies contained herein. Copyright © 2013 Alcatel-Lucent. All rights reserved. m2013015785 (February)

tHe ALCAteL-LuCentADVAntAGeWith expertise in a wide range of technical domains,

proven and efficient deployment methodologies and many

years of experience with large, multi-vendor networks,

Alcatel-Lucent provides an innovative end-to-end suite of

Consulting and Professional Services that enhances and

strengthens the core value proposition of our Smart Plan

solution. it allows you to empower your users, adopt new

business models and maximize customer lifetime value in

more innovative and cost-effective ways. our services will

support you from conception through the deployment

stages — and help simplify, personalize and extend the

overall customer experience you deliver.

You can also visit our web site at: www.alcatel-lucent.com

Alcatel-Lucent Smart Plan Solution

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