ALC Remarketable
2
What is Remarketable? Remarketable is a proprietary, privacy compliant, multichannel remarketing solution... That leverages the same web browsing activity that drives display ad retargeting… To fuel customized direct mail and email remarketing campaigns to both known and anonymous website visitors Harness the Power of Your Anonymous Website Traffic What if you could harness the relevance and timeliness of display ad retargeting with the performance of email and direct mail? Well now you can. Retargeting Works People who are served a retargeting ad are... Remarketable allows you to communicate with the 90% of your “unidentifiable” website visitors who did not register or conduct a transaction. • Create a mail file that you can include in your scheduled direct mail or email campaigns. • Leverage this high-value web behavioral data to customize single or multichannel campaigns and take advantage of timing, inventory, and other strategic opportunities. ...than those who don’t. 1 70% More Likely To Convert 1. www.cmo.com Enhanced Retargeting Leverage the same “intent-to-buy” behavior that makes retargeting so effective. Full Customization Create high-performing, personalized campaigns with tailored creative and offers. Privacy Compliance Ensure full privacy compliance every step of the way with the Remarketable privacy-by-design platform. Don’t Let Them Go! Here’s The Stark Reality 68% of shopping carts are abandoned. Bottom Line Most marketers are converting less than 1% of all possible leads. 99% of first time visitors aren’t ready to buy. 95% of website visitors don’t provide an email address.
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Transcript of ALC Remarketable
What is Remarketable? Remarketable is a proprietary, privacy compliant, multichannel remarketing solution... That leverages the same web browsing activity that drives display ad retargeting… To fuel customized direct mail and email remarketing campaigns to both known and anonymous website visitors
Harness the Power of Your Anonymous Website Traffic
What if you could harness the relevance and timeliness of display ad retargeting with the performance of email and direct mail? Well now you can.
Retargeting Works People who are served a retargeting ad are...
Remarketable allows you to communicate with the 90% of your “unidentifiable” website visitors who did not register or conduct a transaction. • Create a mail file that you can include
in your scheduled direct mail or email campaigns.
• Leverage this high-value web behavioral data to customize single or multichannel campaigns and take advantage of timing, inventory, and other strategic opportunities.
...than those who don’t. 1
70% More Likely To Convert
1. www.cmo.com
Enhanced Retargeting Leverage the same “intent-to-buy” behavior that makes retargeting so effective.
Full Customization Create high-performing, personalized campaigns with tailored creative and offers.
Privacy Compliance Ensure full privacy compliance every step of the way with the Remarketable privacy-by-design platform.
Don’t Let Them Go!
Here’s The Stark Reality
68% of shopping carts are abandoned.
Bottom Line Most marketers are
converting less than 1% of all possible leads.
99% of first time visitors aren’t ready to buy.
95% of website visitors don’t
provide an email address.
© 2016 ALC Private and Confidential
CRM Data
Demographic Attributes
Lifestyle Attributes
Milestones/ Trigger Events
Link2Me Connections
Scoring/Model
Opt-Outs/ Suppression
Seeds
ID Mapping/ Matching
Media Channel/ Channel Integration
Device
Creative/ Messaging
Offer(s)
Timing
Sequencing
Frequency
Site(s) Visited
IP/Geo Location
Return vs. Repeat Visit
Pages Viewed
Time on Site
Time on Page(s)
Action(s) Taken (i.e. Shopping Cart loaded, registration, etc.)
Intent-to-Buy
Web Browsing
Enhanced
Data
Multi-Channel
Campaigns High Value
Transaction
Website
Visit +
Redefine Recency
Remarketable converts and enhances website browsing behavior to deliverable direct mail, and email prospecting files in real time.
Remarketable is Enhanced Retargeting
Email Deployed
IN MINUTES
Direct Mail Produced & Sent
IN HOURS For More Information Please Contact:
Danielle Mateo, Sales Account Manager, ALC [email protected]
914.524.5260
How it Works
Scoring Algorithms
Scores can be leveraged to determine who qualifies for remarketing, and which offer:
Top Scoring Prospects:
Most likely to purchase when remarketed
Need less incentive to motivate purchase
Justify more follow-up advertising (higher freq)
=
Marginal Scoring Prospects:
Still attractive leads for remarketing
Need greater incentive to motivate purchase
Remarketing expense must be minimized
