I like the Mumford and sons album artwork because I think having the picture as the main focus of the cover is more interesting than the text as I am usually drawn to albums that have an interesting image rather than title. I also like the slightly grainy quality of the images as it doesn’t scream squeaky-clean pop. I like how the image set up itself and the quality gives a subtle link the indie folk/rock genre that they belong to. The images have an artistic, ambiguous quality which is effective as it draws the audience in. They also give reference to certain genres of music and cultural values for example the Nirvana and Vampire weekend covers are more Americanised.

The other examples also inspire me as it is the main image that evokes thought rather than the font. I also like the alternative set up of the images as they are more interesting than just the artist posing for the camera. My initial idea for the digi-pack would be to create an image similar to this and play around and manipulate the set up and image quality in order to create a similar aesthetic.

I like the colour scheme of these colours as they have a relatively simple pallet. This seems to be a running theme with some indie bands as they don’t feature bright a wide range of bright colours. I think the simple look is more appealing. This kind of colour scheme could be a convention of the indie genre because colours like bright pink or yellow may be more commonly associated with pop or more commercial genres.

From the covers that I have researched, I like fonts that are sans serif as they are easier to read. I think the album covers where the font is consistent through the artist and album name as for me, it is more visually appealing. It seems to be that covers from the indie bands tend to have minimal writing that contrasts well with the picture so it can be seen without taking much of the attention away from the artwork. The ‘Settle’ album from disclosure was their debut album which may be a reason as to why it shares conventions with indie bands as their audience was not as wide and as commercialised as it may be now. I think the simple aesthetic is effective as it is visually pleasing and lets the artwork do the talking, creating a sense of ambiguity.

For the artwork, this cover inspires me the most as I like the grainy quality of the image, as if it was taken by a disposable or polaroid camera. This links in with other album covers of the indie genre so I feel that my initial idea for a digi-pack would follow this convention.