Albright College

CROSSING BOUNDARIES

The College’s Comprehensive Campaign

Advancement Office Presentation

September 20, 2008Karen M. Fitzgerald, Advancement Consultant

The Advancement Team

Alumni Relations – Reunions, events, alumni programming, Lion Diplomats, special events, Alumni Association Board

Development – The Fund for Albright, Major and Planned Gifts, Corporate/Foundations, Research, Prospect Management and Stewardship and Advancement Information Services

College Relations – The Reporter, design, web, marketing and public relations

CROSSING BOUNDARIES

The Campaign for Albright College

CROSSING BOUNDARIES Campaign

Comprehensive Campaign = Annual Fund + Endowment + Capital Projects.

5-7 year timeframe – June 2002 – May 2008.

The quiet phase and the public phase.

A campaign that aligns with the College’s strategic priorities as determined by the Board of Trustees and Administration.

The Capital Campaign Component

The Science Center – the keystone.

The Schumo Center for Fitness and Well Being – a bit of a surprise.

Other viable projects – need the full gift amount to accomplish.

Endowment

Endowments – scholarships, endowed funds, endowed awards and prizes, and the overall general endowment.

The role of planned giving in building endowment.

Boundaries Crossed6/1/02 – 5/31/08

Endowment - $13,328,656

Capital - $19,002,037(Science Hall and Schumo primarily)

The Fund for Albright - $ 8,366,725

CAMPAIGN TOTAL $43,040,283

Annual Fund 101

What is it? - Current-use, operating budget relief for the College. Monies are used in the year they are given.

Who do we solicit? – Alumni, parents, corporations, foundations, businesses, and friends (includes employees) of the College.

Annual Fund 101 (Continued)

What does The Fund for Albright support?– Not the Buildings! – Examples: Library resources, Financial Aid, Salaries,

Athletics, Student Organizations

Gifts may be: – Unrestricted – where needed most!– Restricted – to a specific area

Annual Fund 101 (Continued)

Objectives:– To increase financial support for budget.– To increase the alumni participation rate (% of alumni

who donate to Albright).

FY0809 Annual Fund Goal = $1.2 million with a 24% alumni participation rate

Various programs/marketing Personal Visits

The Fund for Albright Programs

Student Phonathon

What is it? Runs during Fall and Spring semesters.

– Receive pledges/gifts annually of more than $380,000 for The Fund

Helps to raise awareness and support Keep the Albright community informed about

college news and needs

Young Alumni

Graduates of last 10 years (1999-2008)

Giving Society = President’s Council Status– $100 for every year since graduation

Class of 2008 = $100

Class of 2007 = $200

Class of 2006 = $300

Senior class gift program. Refurbish walkways around campus. Starting with the Pond. Those who donate $100 receive their names on a

large paver.

Senior Walkway Legacy

Senior Walkway Legacy (Continued)

Class of 2007 33% participation Pledged $7,931

Class of 2008 34% participation Pledged $10,372

Undergraduate Awareness

Educate current students about the importance of philanthropy.

Thanks-for-Giving Week– Held the week prior to Thanksgiving break.– Booths around campus in high traffic areas.– Ask students to write “thank-you” notes to donors.

Thank A Donor Week – Spring Semester May– An opportunity to highlight current faculty, administrators, students

who support The Fund for Albright.

Additional Annual Fund Dept. Responsibilities

Personal Visits Direct Mail/Online

Solicitations B&I Campaign President’s Council Program Reunion support Parent Programming

Questions/Comments?