Alberto Bonilla Tecnalia – Unit of Environment 8th European Forum on Eco-Innovation,Bilbao, Spain...

Alberto BonillaTecnalia – Unit of Environment

8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010Making Eco-Innovation happen in Small and Medium-Sized Enterprises

Making Eco-Innovation happen in Small and Medium-Sized Enterprises

Parallel Session:Building and Construction

Alberto BonillaManager of Environmental Urban Strategy and Territorial SustainabilityTecnalia – Unit of Environment



Making Eco-Innovation happen in Small and Medium-Sized EnterprisesParallel Session: Building and Construction

• General overview• Main challenges• Sustainability vs. eco-innovation • The crisis of the sector



RAW MATERIAL OBTAINING

RAW MATERIAL TRANSPORT

PRODUCT DISTRIBUTION

CONSTRUCTION

USE PHASE

WASTE MANAGEMENT

END OF LIFE

PRODUCT MANUFACTURING

General OverviewTHE LIFE CYCLEA complex cycle



General OverviewThe hypersector of construction



General OverviewDriving forces



Main challenges

• Increase the competitiveness of the sector

• Social integration and sustainable communities

• Climate Change and ecology• Breakdown the barriers for

technological boom



Main challengesIncreasing the competitiveness means:

• Include demands of the final user: comfort, flexibility…

• Improve of construction processes: faster, safer, cleaner…

• Introduce regulatory changes for building, infrastructures performances

• Change resources costs: manpower, mortgages…



Social integration and sustainable communities:

• Promote social cohesion, mixed classes and tolerance.

• Value affordability under new property concepts.

• Give users control over their environment.

• Revitalize historic centers, make vibrant communities.

Main challenges



Climate Change and ecology:• Adapt construction to climate

impacts• Follow bioclimatic architecture and

urban planning principles• Increment vegetation and natural

soils in the public space• Introduce and socialize

ecotechnologies

Main challenges



• Behaviour vs. consumption• Captive markets vs. competitive product• Company focus on the value chain vs.

focus on the ecodesign • One-use product vs. maintenance and

rapid prototyping

Sustainability vs. eco-innovation



Discuss behaviour vs. consumption:

• Socially and environmentally responsible behaviour to ecodesigned consumed building elements, gadgets and services

• Create networks like consumer groups and producer2consumer links at real state level

• Support rehabilitation and building reuse

Sustainability vs.eco-innovation



Open captive markets vs. competitive product:

• Industrialize the construction sector

• Promote social flats, affordable renting and condominiums

• Activate empty real state and second properties




Set the company focus on the value chain vs. on the ecodesign

• Check the lifecyle of the built product

• Value customized ergonomy and user-oriented design over standard housing

• Value local materials and technologies

• Support local, small and well-focused companies




Censure one-use product vs. maintenance and rapid prototyping

• Recover partial-substitution technologies

• Extend an intensive maintenance culture

• Support rapid-prototyping technologies

• Create a market for second-hand built pieces




• Focus on the oportunity, not on the danger

• Renew companies and processes

• Bet for the public and social

• Be creative

The crisis of the sector



Focus on the opportunity, not on the danger

• Use past benefits to invest in green, saving and efficient technologies

• Review the financing chain • Think long-term• Follow the example of the

automotive industry




Renew companies and processes:• Renew obsolete designs,

machinery and built elements catalogue

• Promote PPP among designers, contractors and users under public auspice

• Bring integrative managers to top level

• Make ecodesign a standard• Make proffesional associations

competitive




Bet for the public and social means

• Think global, not elite• See housing and

infrastructures as a social issue, not as business

• Promote participatory urban planning and budgeting




BE CREATIVE !

Alberto Bonilla, Spain

The crisis ofthe sector



Alberto Bonilla, Spain

Thank you foryour attention



Making Eco-Innovation happen in Small and Medium-Sized EnterprisesParallel Session:Building and Construction

• Adrian M. Joyce, Director, Architects Council of Europe

• Verónica Kuchinow, Founder, Zicla

• Jon Laurenz, Ametslab

Alberto Bonilla Tecnalia – Unit of Environment 8th European Forum on Eco-Innovation,Bilbao, Spain...

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