NGCOA Canada - Alberta Chapter

March 17 - 18, 2009

Information ● Education ● Golfmax Information ● Education ● Golfmax

Agenda:8:30 am - Registration - networking over coffee

8:50 am - Welcome and host address

9:00 am - Regional Report (latest issues concerning the Alberta Membership) - Brent Hutcheon

9:30 am - If you only had $100,000 to spend on course renos, what would you do?Grant Puddicombe (Edmonton) • Les Furber (Calgary)

10:30 am – break

10:45 am - National Report (the latest issues at the National level)

11:15 am - The Brand Gap - Mark Thompson, McKinley Solutionsthe value of having a consumer & employment brand in this marketplace. Branding your business,employees and marketing strategies and why it is important to you.

12:30 pm - Golfmax Networking Lunch.

Informal- Please interrupt at any time. Shout out questions.Alberta Report will be better if you participate.

Ontrak- 5 min, Alberta Report to end at 9:30

www.ontrakpurchasing.ca

-Advisory Board9 Member panel which guides our chapter directionally & financially.Committees are as follows: Advocacy, Membership, Events & Fundraising.General Members encouraged to provide input in committees.

-Survey Says!Results of our first Alberta Christmas survey. 10 simple questions were mailed to all our members. 5 questions were related to communication and are we reaching you with our message. And 5 questions concerning the business of golf in 2008 and what to look forward to in 2009.

AlbertaReport

Comments (more today would be welcome)

-Liked the brief to the point communication.-Hasn’t taken the time to read thoroughly, but maybe I

should-Too many e-mails, especially last chance conference

message.-Thought message was only National, didn’t know

there was Alberta news.

Communication.

-All respondents received monthly e-newsletter-All preferred this format via e-mail-Majority found content to be relevant and up to

date.-Majority searched for Alberta content

Question S. of Calgary Calgary Area Central Alta Edmonton Area

N. of Edmonto

n

Overall

How did your 2008 net Revenues

compare to what you had

budgeted?

100%Met Revenue

Projections

33% met33% exceeded

33% below avg. 4.5%

20% Met20 % exceeded60% below avg

21%

33% Met33% exceeded

33% below

40% met30% exceeded

30% below

32% met21% exceeded

37% below

Did you exceed your projected Round Totals in 2008?

40 % met Round Total

Projections

Only 1 course met round projections

40% met60% did not

30 % met70% did not

35 % met65% did not

32% met68% did not

In light of the economic

situation are you making any budgetary

decisions that you may have not in

past years?

½ of the surveyed courses

were making budget

decisions based on

the economy

100% of courses planning to adjust 2009

budget

40% plan on budget

changes,60% do not

Only 30 % planning budget changes for 2009

No courses in Northern Alberta

are planning on budget changes

53% plan Changes47% do not

Comments from 2008 golf year and 2009 budget decisions

Comments on Budget changes for 2009

Lowering revenue expectations.

Maximizing efficiencies. Expecting better numbers as weather related delays for 2008 project will not effect 2009 numbers.

Reduce annual fees by 3% Delay major project.

Spending on needs, not wants. Overall payroll efficiencies. Market to attract & retain guests.

Preliminary planning at a premium. Project put on hold. Decrease operating costs; find labor reductions & new ways to

increase revenue per player. Concern is corporate golf and has noticed a reduction in pre-

season revenue. -Reduce the proposed dues increase.

Increased costs in 2008 is necessitating rate increases. Concerned that revenues may not be achievable. Unsure what

customers will be willing to spend? Likely need to restrict spending to essentials only. Changing

hours of operation to maximize staff utilization

Comments from the floor?

Here is what you had to say.

Advocacy

From the responses to the question, ‘What advocacy issue is most important to you?’

The results were scored 100 for most important, 90 for 2nd and so on until we

gave 20 points for least important.

1- Pesticides 87.5 2- Taxation 76.93- Growing the Game 65.64- Water Usage 63.85- Research 61.86- NGCOA Purchasing Power 607- Safety 52.78- Benchmarking 43.89- Charity Work 34.4

-Pro Shop delivery survey?I would like to request that NGCOA surveys the members to rate the suppliers of product for the PGA shows etc..1) Rate the innovation of new product and successes2) Did they deliver on time and was the order complete. If not what percentage of the order was incomplete.3) Did they charge for shipping when they did not complete the initial order?4) Did they contact the store first when they were no shipping fully5) Maybe they get a ranking 1-10 on overall.

I think this survey would be very helpful to the membership before they plan the October show bookings. We give the suppliers a 1/2 year notice on delivery, they should have enough time to collect the product and prepare it for shipment.

Alberta Open Floor Discussion.

AlbertaReport

August 24/2009

Alberta Chapter Golf Outing atThe Links of Glen EaglesCochrane, Alberta

Great Time,Great Course,Great timefor Networking& Relaxation!

2008 Results• 628 courses participated• 12% increase over 2007

• 75 in Alberta Chapter• 37% increase over 2007

• 55,000 golfer participation• 34.5% increase

2009• July 6 – 12• Free marketing tool kit• Free media exposure• Only 8 courses signed up to date• Sign up today www.kidsgolffree.c

a

Compensation & Benefits Report available

Customized segmented reports available for $50. each

New supplier contract with Georgian College for Rounds Played Reporting

Standardized Chart of Accounts available at www.ngcoa.ca/members

Economic Impact Study - NAGA

November 12 – 14, 2009Westin Bayshore HotelOnly conference in the Canadian golf

industry addressing business needs of operators

Conference Chair: Doug Hawley Olympic Theme:

COMMUNICATIONSCOMMUNICATIONS

Monthly E-Newsletter1st Tuesday of every month – 11:00

amOpen rate: 3x industry normLet us know if you are not getting

it!

NATIONAL ADVOCACYNATIONAL ADVOCACY

Deductibility of golf as a business expense

August 25th meeting with Minister Flaherty

Delayed due to election, coalition, budget, recession…..

National support for pesticide and water issues

NGCOA US:• Free membership• ListServ

World Golf Foundation• Broaden scope beyond US• Possibility of introducing Get Golf Ready in 5 Days

SOUTH OF THE SOUTH OF THE BORDERBORDER

• Total member purchases: $83 million • Total member savings: $6.5 million• Average per course savings: $4,850• Total # of suppliers:  60

Merit Golf VacationsDiscounts on travel & vacations Phase 1: travel portal for members

on www.ngcoa.caPhase 2: extension of portal to

golfers at your course

McKinley SolutionsSolutions to attract, hire and retain

the right people www.clubjobs.ca – web based

technologyStreamlined process saves time and

money

UpdatesOntrak: rebates and prizes with

suppliers$25,000 in rebates in 2008Coca-Cola ‘Best in Class’ beverage

executionDollco: new scorecard pricingMotorola: rebate on 2-way radiosCleveland Golf / Srixon: combined

programGolfmax Insurance Plans: home &

auto, hole-in-one, weatherbill

Type of Visa Transaction

Type of Visa Card

Consumer Card Corporate Card Premium Card

Electronic Transactions1 1.70% 2.05% 1.93%

Standard Transactions1 1.81% 2.15% 2.03%

*rates listed include Visa assessment fee of 0.06%. As of October 1-2008, Visa assessment fees will appear on your monthly merchant statements as a separate line item in the Transaction Fee section labeled Visa-Card Brand.

Type of MasterCard Transaction

Type of MasterCard

Consumer Card Corporate CardPremium

CardWorld Elite

Card

Electronic Transactions1 1.764% 2.164% 2.264% 2.514%

Standard Transactions1 1.904% 2.164% 2.264% 2.514%

MASTERCARD – MDR * *rates listed include MasterCard (MC) assessment fee of 0.064%. As of November 3-2008, MC assessment fees will appear on your monthly merchant statements as a separate line item in the Transaction Fee section labeled MC-Card Brand.

GPP Supporter of the yearMost # of Golfmax Suppliers 2007 Winner:

Elbow Springs Golf Club Canmore Golf & Curling Club HeatherGlen Golf Course

2008 winner to be announced shortly

Thank You

Information ● Education ● Golfmax Information ● Education ● Golfmax