Alberta Blue Cross 2016 Annual report

With the various challenges presented in Alberta during 2016, the Alberta Blue Cross annual report theme was chosen to show the spirit of overcoming adversity. The cover photo was chosen to support this theme, showing the process of regrowth, and using strong geometrical elements. This pairing was continued throughout the report along with a light blue background to match with the brand and help divide up the content.

For WhedonCon 2017, the convention board was looking to grow the of their event and adapt to their new location. The initial set-up was developped to allow for the easy update of information and to incorporate provided artist artwork. A system of symbols and colour coding were integrated throughout the report to clearly communicate programming information.

WhedonCon 2017 Program handbook

As one of the events presented by Running Room Ltd, all race proceeds were donated to the Thunder Bay & District Human Society. To promote the event, a combination of Celtic and animal imagery was used to evoke both the charity and the St. Patrick’s holiday.

Thunder Bay St. Patty’s Race, RUNNING ROOM LTD.

St. Patty’s

5 K ILOMETRE / MILE

ROAD RACE 2011

Thunder Bay

With Play Board Game Café, the client was looking for a brand identity to show the playful nature of the company. Colours were chosen to keep things bright and cheerful and connect with a family audience. The logo imagery was based around the common game piece, the ‘meeple’, and the concept of the fun waiting inside a board game box.

Play Board Game Café, BRANDING

Personalized mailers were sent out to ~70,000 Blue Choice and Personal Choice clients announcing the arrival of the Balance program and promote awareness. To encourage members to participate, member names were included on the piece and a scratch area was provided to receive Balance points. Bright photography was used in conjunction with icons to symbolize the main features of the Balance program.

Balance mailer, ALBERTA BLUE CROSS

Catch More Z’s campaign, ALBERTA BLUE CROSS WELLNESS & SOCIAL MEDIA CAMPAIGN

This wellness campaign was promoted to raise awareness of the importance of good sleep hygiene with Alberta Blue Cross employees and social media followers. Infographics were created to share facts about proper sleep and involve employees in weekly challenges. A poster was also distributed that could be more easily printed at home.

Selection of weekly posters

Selection of tips shared on social media