Albert Leung, Kaitao Wu, Hengjia Zhang, Richard Chen

Elevator PitchFor social media managers who are dissatisfied with the inconvenience of updating their followers across many platforms,

Our product is a social media posting web application,

That provides a fast and simple way of posting to the most popular social media platforms

Unlike individual posting feature of Social Media Hub, our product lets you select between 4 major platforms and post to all of them at once whenever you would like.

MVP #2 Walkthrough

User Testing Chart Summary

Feature Importance Satisfaction

Simple Interface 4.0 4.2

Quick Posting 4.5 4.4

Scheduled Posting 5.0 4.9

Overall Rating 4.5 4.5

“I could really see us using this to post announcements” - Incoming KSA VP

“simple, yet clean web page design” - MBEF President

User Testing Comments

“optimize views on my social media posts by uploading content at certain times of the day when site traffic is high” - Yelp Elite ‘16 ‘17 ‘18

Hypothesis

Hypothesis: Our app is simple and non-invasive and our users would prefer to update their followers with this one-stop app.

Based on the Data:

1. Creating a specific persona is very important

Example: Narrowing the idea from AppletPro to OnePost.

2. Feedback is priceless

Example: Some of our most exciting features like scheduled posting were

inspired by our users.

Lessons Learned