IMMOVATOR - CLOUD-TV SEMINAR26 November 2013

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A broadcast quality technology solution designed to deliver cross-platform, engaging TV experiences.

STREAMLINE: MANAGE

YOUR CONTENT

DISCOVERY:PERSONALIZE

VIEWER EXPERIENCE

INSIGHTS:MEASURE

AUDIENCES

ACCESS: PUBLISH CONTENT

MONETIZATION:DRIVE

REVENUE

WORKFLOW AUTOMATION AND APIs, PLUS AVAILABLE PROFESSIONAL SERVICE

ENABLEMENT AND OPTIMIZATION

PERSONALISED VIDEO ACROSS ALL DEVICES

OUR FOUNDERS ARE FROM GOOGLE

BIG DATA > ACTIONABLE ANALYTICS

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HOW DO YOU KNOW WHAT YOUR VIEWERS LIKE?

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SUBSCRIBERS ARE WATCHING MORE,EVERYWHERE

500 million connected TVs

326 milliontablets

1 billionsmartphones

WHAT WILL DETERMINE THE WINNERS?

ENGAGEMENT

OOYALA’S VISION

*Every Screen Personalized

VIEWER

ESP

INTRODUCING OOYALA DISCOVERY

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Now, a closer look at recommendations...

PROGRAM GUIDES

VIDEO SEARCH TOOLS

RECOMMENDATIONS

SOCIAL MAPPING

CONTENTDISCOVERY

REAL-TIME ANALYTICS

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Ooyala Now provides up-to-the-second analysis of network traffic and content trends

Continually updated within SECONDS:

Viewer Stats by Asset:

• Most Popular Content

• Top 10 Performing GEOs

• Trending Content

• Completion Rate

• Average Time Spent

MOBILE VIEWING GROWTH RATE IN 2Y: 10X

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2013 GROWTH FIRST HALF YEAR: 41%

Mobile growth in Q2: 28% Tablet growth in Q2: 18%

LIVE STREAMING IS ON THE RISE

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PC viewers tuned in to live streaming content for an average of 33 minutes in Q2, compared with VOD PC engagement rates of just under 3 minutes.

Tablet live streaming viewership also grew by 123%.

OOYALA Q2 2012 GLOBAL VIDEO INDEXhttp://www.ooyala.com/online-video-index

Ooyala’s data reveals that audiences are highly engaged with live events, sports and specials—especially on tablets and connected TVs.

VIDEO USAGE THROUGHOUT THE DAY / WEEK

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Tablet/Mobile peaks in morning & evening

PC peaks in late morning & afternoon

Mobile & Tablet take over again and peak in afternoon/evening

Tablet is ‘first’ screen in the weekend (PC dips)

WHAT DOES THIS TELL YOU? HOW TO USE?

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MONETISATION: REAL-TIME ANALYTICS > AD TARGETING ON WHAT DEVICE

UNDERSTAND VIEWING BEHAVIOUR THROUGHOUT THE DAY

DEVICE STRATEGY: MOBILE IS NOT ONLY FOR SHORT FORM CONTENT

CONTENT STRATEGY: LIVE CONTENT DRIVES ENGAGEMENT

INNOVATIVE, EASY TO WORK WITH & SIMPLY RELIABLE

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4X INCREASE IN AVERAGE MONTHLY VIDEO VIEWS WITH OOYALA

LIVE STREAM ENGAGEMENT TIMES HAVE INCREASED BY 1000%

AD FILL RATES HAVE INCREASED, GIVING A FRESH BOOST TO MONETIZATION

DOWNTIME HAS BEEN REDUCED BY AN ORDER OF MAGNITUDE

“THE OPPORTUNITY THAT OOYALA HAS GIVEN US

HAS ALLOWED US TO EVOLVE OUR BUSINESS.”

-Howard Elston, The Telegraph

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Over a 400% increase in revenue & plays per month (inside of first 9 months)

Decrease player load time by 30%

Decrease abandonment by over 25%

Increase video completes by over 100%

HUGE IMPACT DISCOVERY

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50% UPLIFT IN FIRST WEEK ON OOYALA

24 BRANDS MIGRATED

THANK YOU