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ALBERT HEIJN TO GO, NETHERLANDS

DECEMBER 2016

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ALBERT HEIJN TO GO: THE FACTS

Albert Heijn To Go is one of four formats of the Dutch brand Albert Heijn which has been on the market since 2012.

There are six ‘To Go’ shops, 3 in Netherlands and 3 in Germany. They are based in main stations to mainly benefit commuters and those travelling.

Albert Heijn is the largest supermarket chain in the Netherlands, founded in 1887.

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ALBERT HEIJN SHOPPERS: A SNAPSHOT

of Albert Heijn To Go shoppers live at home with their parents vs. 7%

Netherlands average

Their shoppers are more than twice as

likely to be on a food to go mission vs.

Netherlands average

are carnivores vs. 75% Netherlands

average

22%68%

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HIM INTERNATIONAL TRENDS AND BENCHMARKS

7,845 shopper

interviews captured

Nat rep online

interviews with robust

shopper panels

3rd – 30th

November 2016

In key accounts across 10 European countries

All shopper types across all shopper missions & occasions

WHAT HOW WHEN WHERE WHO

2016 represents the 3rd year of our annual international shopper research study and this year’s is the best yet! With robust retailer account targeting and enhanced

questionnaire techniques to get to the heart of what makes these shoppers tick

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ACROSS 11 EUROPEAN COUNTRIES

FRANCE BELGIUM UK POLAND

GERMANY ITALY NETHERLANDS SWITZERLAND

IRELAND CZECH REP. SPAIN

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COVERING KEY SMALL FORMAT ACCOUNTS

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For more information please contact:Molly.wilmot@him.uk.comwww.himinternational.com