Albemarle County 2004 Citizen Survey
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Transcript of Albemarle County 2004 Citizen Survey
Albemarle County 2004 Citizen Survey
Albemarle County 2004 Citizen Survey
October 6, 2004
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Center for Survey ResearchUniversity of VirginiaCenter for Survey ResearchUniversity of Virginia
AuthorsAuthors
Thomas M. GuterbockDirector
Anna MacIntoshResearch Analyst
Katherine DraughonResearch Consultant
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Center for Survey ResearchUniversity of VirginiaCenter for Survey ResearchUniversity of Virginia
Survey GoalsSurvey Goals Determine residents’ opinions about quality
of life in Albemarle County Assess residents’ satisfaction with County’s
efforts to achieve its Strategic Planning goals Determine residents’ level of satisfaction with
County services Measure opinion about the way in which the
County is managing growth Measure change on key indicators
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Center for Survey ResearchUniversity of VirginiaCenter for Survey ResearchUniversity of Virginia
Survey FeaturesSurvey Features N of 707
Margin of error +/- 3.7%
Some questions comparable to 1994 and 2002 surveys
Field Period: June 2004
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Center for Survey ResearchUniversity of VirginiaCenter for Survey ResearchUniversity of Virginia
More FeaturesMore Features
RDD (random digit dialing) Respondent selection within household Balanced cross-section of County
population, with post-weighting of sample CATI (computer-assisted telephone
interviewing) Solid interviewer training
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Quality of Life in Albemarle
Quality of Life Rating“Rate Albemarle as a place to live”
0.6%
0.1%
0.6%
0.9%
5.5%
4.8%
16.6%
36.1%
19.1%
15.7%
0% 5% 10% 15% 20% 25% 30% 35% 40%
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2
3
4
5
6
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8
9
10
Qu
alit
y o
f L
ife
Rat
ing
Percent of Respondents
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Center for Survey ResearchUniversity of VirginiaCenter for Survey ResearchUniversity of Virginia
On a 10-point Scale…On a 10-point Scale… The mean rating is 7.96
Seventy-one percent gave the county an “8” or better
Sixteen percent gave the county a “10”
Twelve percent rated the county “6” or lower
Quality of LifeQuality of Life
7.92 8.10 7.96
12345678910
1994 2002 2004
Survey Year
Qu
ali
ty o
f L
ife R
ati
ng
Not significantly different from 1994 or 2002
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Center for Survey ResearchUniversity of VirginiaCenter for Survey ResearchUniversity of Virginia
High Ratings Come From…High Ratings Come From… Women Those residents who have lived in Albemarle
longer and older residents Homemakers, students, or retired residents Those residents with high incomes Homeowners and those who live in single family
homes Those who reported themselves as living “out in
the country” and those living in the rural areas in the southern & western parts of the County
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Satisfaction with Efforts to Achieve Strategic Plan Goals
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Center for Survey ResearchUniversity of VirginiaCenter for Survey ResearchUniversity of Virginia
Questions drawn from County’s
four strategic directions:
Questions drawn from County’s
four strategic directions: providing high quality educational
opportunities for Albemarle County citizens of all ages;
protecting the County’s natural, scenic, and historic resources;
enhancing the quality of life for all Albemarle County citizens; and
providing effective and efficient County services to the public in a courteous and equitable manner.
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Center for Survey ResearchUniversity of VirginiaCenter for Survey ResearchUniversity of Virginia
Most satisfied with…Most satisfied with… Efforts to make the County a safe and
healthy community (94%)
Efforts to create learning opportunities for all ages (93%)
Efforts to provide effective, responsive, and courteous service to customers (90.8%)
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Center for Survey ResearchUniversity of VirginiaCenter for Survey ResearchUniversity of Virginia
Least Satisfied with…Least Satisfied with… Efforts to promote the development of
affordable places to live (48.1%)
Efforts to protect and preserve the County’s rural character (67.6%)
Efforts to provide needed infrastructure (68.6%)
. . . See page 18 of report for full list.
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Views of Government Spending
What Should Albemarle Do About
Taxes and Services?
What Should Albemarle Do About
Taxes and Services?
Satisfaction With Value for Tax Dollar
Satisfaction With Value for Tax Dollar
Percent satisfied: 80.4%
Very Satisfied26.7%
Somewhat Satisfied53.7%
Somewhat Dissatisfied
12.6%
Very Dissatisfied
7.0%
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Satisfaction With Services
Overall Satisfaction with County Services
Overall Satisfaction with County Services
Very Satisfied35.2%
Somewhat Satisfied55.4%
Somewhat Dissatisfied
6.0%
Very Dissatisfied
3.4%
Percent Satisfied: 90.6%
Overall SatisfactionOverall Satisfaction
Not significantly different from 2002 Significantly greater than 1994
84.3%92.8% 90.6%
0%
20%
40%
60%
80%
100%
1994 2002 2004
Per
cen
t S
ati
sfie
d
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Center for Survey ResearchUniversity of VirginiaCenter for Survey ResearchUniversity of Virginia
Of the 27 Satisfaction Items
in the Survey…
Of the 27 Satisfaction Items
in the Survey…
22 had satisfaction levels of 60% or better
16 items had satisfaction levels of 75% or better
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Center for Survey ResearchUniversity of VirginiaCenter for Survey ResearchUniversity of Virginia
Satisfaction was highest for…Satisfaction was highest for…
Fire protection 95.9% Library services 95.0% Emergency rescue services 94.3% Safety in business areas 92.6% Police protection 92.4%
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Center for Survey ResearchUniversity of VirginiaCenter for Survey ResearchUniversity of Virginia
Satisfaction was lowest for…Satisfaction was lowest for…
Ease of getting around by public transportation 45.8%
Level of recycling services 54.2% Safety for walkers and bicyclists
55.3% Efforts to manage growth 56.4% Supporting adequate housing 56.5%
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Center for Survey ResearchUniversity of VirginiaCenter for Survey ResearchUniversity of Virginia
Satisfaction with Quality of Education
Satisfaction with Quality of Education
85% in 2004
Not significantly different from 2002
92.2% of those with children in schools were satisfied
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Center for Survey ResearchUniversity of VirginiaCenter for Survey ResearchUniversity of Virginia
In General…In General…
Residents were most satisfied with public safety items.
Items related to growth management had lower satisfaction ratings.
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Center for Survey ResearchUniversity of VirginiaCenter for Survey ResearchUniversity of Virginia
Changes from 2002Changes from 2002
No significant increases
Significant decreases in 9 items
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Center for Survey ResearchUniversity of VirginiaCenter for Survey ResearchUniversity of Virginia
What Went Down…What Went Down… Efforts to manage growth Ease of getting around by car Ease of getting around by public
transportation Efforts to protect natural resources
and the environment Efforts to preserve open space Safety for walkers and bicyclists
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Center for Survey ResearchUniversity of VirginiaCenter for Survey ResearchUniversity of Virginia
And Also Down…And Also Down…
Keeping citizens informed about programs and services
Emergency rescue services Efforts to support adequate housing
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Satisfaction with Contact with the County
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Center for Survey ResearchUniversity of VirginiaCenter for Survey ResearchUniversity of Virginia
Contact with CountyContact with County During the past 12 months, 45.7% of
respondents contacted the County government
Most frequently contacted departments were:
• Finance • Police• Building Code/Zoning Services
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Center for Survey ResearchUniversity of VirginiaCenter for Survey ResearchUniversity of Virginia
Satisfaction with ContactSatisfaction with Contact
81.5% were satisfied with the helpfulness of County employees
84.9% agreed that the length of time that they had to wait for service was within reason
83.5% were satisfied overall with their experience contacting the County.
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Planning and Growth
Support for Development AreasSupport for Development Areas
Strongly Favor40.5%
Somewhat Favor29.4%
Somewhat Opposed15.8%
Strongly Opposed14.3%
Percent Favoring: 69.9%
Support for Development Areas
Support for Development Areas
78.7%
69.9%
21.3%
30.1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2002 2004
Favor
Oppose
Support for Development Areas
by type of Area
75.4%
65.8%61.4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Rural Urban-ring Growth
Percent Approving
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Center for Survey ResearchUniversity of VirginiaCenter for Survey ResearchUniversity of Virginia
How Can we Attract People to Live in Urban Areas?
How Can we Attract People to Live in Urban Areas?
We asked: “Please tell me how important each
service is for attracting people to live in the urban areas rather than the rural areas within the County.” Very important Somewhat important Not very important
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Center for Survey ResearchUniversity of VirginiaCenter for Survey ResearchUniversity of Virginia
How Can we Attract People to Live in Urban Areas?
How Can we Attract People to Live in Urban Areas?
Most important: Public utilities Faster emergency response
times A variety of housing types
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Center for Survey ResearchUniversity of VirginiaCenter for Survey ResearchUniversity of Virginia
How Can we Attract People to Live in Urban Areas?
How Can we Attract People to Live in Urban Areas?
Least important: Having a mix of commercial,
residential, and/or office uses Having bikeways Having neighborhood or corner stores
Substantial variation by subgroup
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Center for Survey ResearchUniversity of VirginiaCenter for Survey ResearchUniversity of Virginia
Shopping Outside of CountyShopping Outside of County
Almost half (46.5%) had traveled outside of Albemarle County for the primary purpose of shopping in the past month.
Most Frequently Visited Destinations:Richmond AreaStaunton/Waynesboro Northern Virginia
Most Frequently Purchased Items:ClothingGroceriesHousewares
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Summary
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Center for Survey ResearchUniversity of VirginiaCenter for Survey ResearchUniversity of Virginia
The Survey Said…The Survey Said… Residents are very satisfied with the
quality of life in Albemarle County Ratings of most County services
remain high There are some significant decreases
from the 2002 survey, especially in growth-related service areas
Residents are concerned about issues related to growth and development
Overall Satisfaction with County Services
Overall Satisfaction with County Services
Very Satisfied35.2%
Somewhat Satisfied55.4%
Somewhat Dissatisfied
6.0%
Very Dissatisfied
3.4%
Percent Satisfied: 90.6%
Albemarle County2004
Citizen Survey
Albemarle County2004
Citizen Survey
October 6, 2004
44
Center for Survey ResearchUniversity of VirginiaCenter for Survey ResearchUniversity of Virginia
For further information please contact:
Thomas M. [email protected]
www.virginia.edu/surveys