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Greater San Diego Gay Travel Campaign 2012-13

Strategic Partnership Benefits

We invite Alaska Airlines to join the GSDBA as a partner in our 2012-13campaign to make San Diego a top-tier LGBT tourist destination.

Alaska Airlines will be recognized throughout our entire campaign - includingprint, online, social media, and event presence - within prominent LGBTcommunities along the West Coast.

Key partnership benefits include:

Logo inclusion of Alaska Airlines in all promotional activities related to thewidely advertised Trip to San Diego contest, with a total reach of 2,191,788impressions. Every contest entry will include an opt-in e-mail capture forAlaska Airlines.

Dedicated e-mail promotion in the San Diego market. Guaranteed exclusivity as the official airline partner of the GSDBA. First right of refusal for future years. Partner recognition in San Diego across all GSDBA media.

Campaign Overview

Dates: November 2012 December 2013Locations: San Francisco, Los Angeles, Long Beach, San Diego, Orange County,Palm Springs, Portland, SeattleMedia Elements: E-mail, social media, online/website, magazine(s), LGBTevents

The GSDBA is committed to increasing LGBT travel to our year round warmweather destination. In order to do this, we have pinpointed LGBT travel to SanDiego as an untapped area with potential for expansive growth. Since LGBTtravelers spent $65 billion in 2010 on travel within the United States alone, weare confident that the Greater San Diego Gay Travel (GSDGT) Campaign willprovide Alaska Airlines with valuable reach and exposure.

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Partnership BenefitsMedia Description Reach Value

Trip to San Diego Campaign:

Online

Logo inclusion on geo-targeted advertising on 15highly trafficked LGBT specific websites 1,000,500 $3,748

GSDGT social media blasts promoting the travelcontest 10 per month for 14 months 28,000 $280

Featured ad on GSDGT.com 14 months 14,000 $262 Logo inclusion on advertising on IGLTA.org - TBD TBD TBD

Print Logo inclusion on print advertising

Southern

California The Rage Monthly Magazine

14 issues with circulation of 8,092 113,288 $393

Portland

Portland Quarterly 6 issues with a circulation of 22,000 132,000 $317

Seattle

Seattle Gay News 26 issues with a circulation of 40,000 1,040,000 $2,496

EventsLogo inclusion on banners and Alaska Airlines

promotional materials featured at festival booths

SouthernCalifornia San Francisco Pride Festival 500,000 $7,840

San Diego Pride Festival 55,000 $862 Long Beach Pride Festival 80,000 $1,254 Los Angeles Pride Festival 40,000 $627 Palm Springs Pride Festival 15,000 $235

Portland Portland Pride Festival TBD TBDSeattle

Seattle Pride Festival 110,000 $1,725San Diego Exposure and Promotion Opportunities:

Featured at, and in all promotion of, one GSDBAmixer with exhibit and e-mail sign up opportunities 22,000 $500

4 dedicated e-mail blasts promoting Alaska Airlines toall 2,500 GSDBA members and followers 10,000 $688

10 GSDBA social media blasts per month for 14months 900 current followers 126,000 $1,260

2 inserts in the GSDBA magazine 2,000 $400 Full page feature article in the GSDBA magazine 1,000 $350 Logo exposure in the 2014 GSDBA Directory 25,000 $468 Mailing labels for one time use 800 $175

Total Reach: 2,378,588

Total Value: $23,874RequestedPartnership

Investment 10 roundtrip tickets at Media Value of $1,500 each: $15,000

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Details of Investment Request

Trip to San Diego promoted along the West Coast 2 tickets Trips to Pride Festivals promoted in San Diego 2 tickets Tickets for GSDBA to promote at Pride Festivals 6 tickets

About the GSDBA

GSDBA is the largest specialty chamber in San Diego County with over 850members and the second largest LGBT chamber in the nation.

Founded in 1979, GSDBA continues to support small businesses in San Diegowhile advocating for mainstream acceptance of diversity. In 2006 the GreaterSan Diego Business Association (GSDBA) was named Chamber of the Year bythe National Gay & Lesbian Chamber of Commerce (NGLCC). The awardrecognizes GSDBAs stature as a leader in the lesbian, gay, bisexual andtransgender business movement in the United States.

GSDBAs Corporate Sponsors include: