Alan Hamilton - Real-world Social Business Adoption Tricks and Tips

© 2013 IBM Corporation

MGT: Real-world Social Business

Adoption Tricks and Tips

2 © 2013 IBM Corporation

Three Stories

• Early Adopters

• Low Hanging Fruit

• Energy


Your Early Adopters are Super Heroes

8 © 2013 IBM Corporation8

Your Early Adopters let

you scale your implementation


Early Adopter Enablement


Early Adopter Feedback


What do your Early Adopters Need?

Trust that you will support them Your attention and presence where they are.

Coaching, calls, meetings, one-to-ones.

Belief that this is worth their reputation

& time

Buy-in from their manager and their senior

management.

A feeling of belonging to a team.

Mutual support structures

An understanding of what is expected

of them

A clear vision, endorsed by senior

management. A plan of execution and ramp-up

plan

Time to play and learn from you Homework exercises, fun examples, time from

management to experiment.

A purpose Find examples of how Social can help them do

their job - without it they won’t believe.

Quick support from you Lack of support undermines their confidence.

Lack of belief in the project or enterprise will

erode the benefits.

An opportunity to shape future events. Their feedback and knowledge is the key to

your success - make the future progress of your

project consultative.


Low Hanging Fruit – Or Don’t Make it Too Hard


He’s not easily

impressed.

He doesn’t like

time wasting.

He’s very

successful.

He might be

your boss.


Impress your Boss by delivering quality collaboration with

social business – EASILY.

• Go after common procedures for “socializing”:

– Meeting Management - Activities

– Project Management - Activities

– Brainstorming - Ideation Blog

– File Sharing - Files, Content Manager

– Standardizing documentation - Wikis

– Community News - Blogs

• Tackle areas people are interested in:

– Food

– Money

– Leisure


Make a noise – Lobby / Restaurant interactive posters


Make a noise – Desktop wallpapers


Real-world examples from Thought Leaders…

Meeting Management http://bit.ly/10Ojlrm

Project Management http://bit.ly/lwkA2w

Brainstorming http://bit.ly/mCughT

File Sharing http://bit.ly/11FvfTE

Standardizing Documentation http://bit.ly/yT1NH

Blogging with Connections http://bit.ly/10aQ71B

http://bit.ly/10Ojlrm

http://bit.ly/lwkA2w

http://bit.ly/mCughT

http://bit.ly/11FvfTE

http://bit.ly/yT1NH

http://bit.ly/10aQ71B


The Social Cafe


What’s More Social Than…?


Don’t Risk Your Reputation:

Big Process Re-Engineering Processes are:

• Risky

• Time-consuming

• Need lots of management

• Often on the critical path

• Can be career-limiting actions…


You’re Fired!


Energy – You Need Lots of It


It’s a Marathon – not a Sprint.


Energy

You will be lucky if 25% of what you

do or say is paid attention to.

Persistent and prolonged

energy is needed to make

your social business solution a success.


Vision, Sponsorship, Resource

Early Adopter Growth Plan

Build Communities & Content

Start Adapting Processes

Appoint your

successors

Congratulate

your sponsor

Your Social Business Marathon Plan

IBM Adopt + Framework for Adoption

Fitting Adopt+ into your Plan…

Use Analytics to monitor adoption

Status Updates

Communities

Users

50% line


Congratulate Your Sponsor


• Early Adopters

– Don’t try to be a superhero

– Pick a core team & train them well

– Give them the skills for them to build their teams

– Become Power Rangers!

• Low Hanging Fruit

– Go after processes you can socialize easily

– These often relate to food, money, leisure

– People will train themselves!

– Make a noise

– Don’t get Fired

• Energy

– Rolling out social business is a marathon, not a sprint.

– Planning the race means you’ll reach the end.

– Be magnanimous in victory! – Let your sponsor take the credit

Summary

Alan Hamilton - Real-world Social Business Adoption Tricks and Tips

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