Alan HaleyManaging Director

“Utilising Technology, Technique, Training, Talent…in a virtual marketplace!”

• EUROPA Background• My background• Company philosophy• Key challenges• Human Factors• Technology• The future for EUROPA• Questions

Who is EUROPA?• IT Marketing Services Specialist

• Providing full range of direct and creative marketing to IT companies

• ..Telemarketing and market research a key focus

• .. EUROPE is our target market

• Trading for 6 years

• Staff: 4 salaried; 4 contract, 8+ other researchers and growing!

0

50

100

150

200

250

300

350

400

450

500

94-95 95-96 96-97 98-99 99-00

Series1

EUROPA’s Hi-tech Nerve Centre...

Who am I?

• ..an escapee of Big Business• Previous career in IT sales and marketing..

– Hoskyns/Cap Gemini (Int’l Sales and Marketing Manager)

– Comshare (Salesman)

– Cullinet (salesman)

– Wang (District Ops Mgr, Revenue Manager)– Chrysler International (Export Sales)

• BSc Hon Business Operations and Control

Our clients...