Alam_10.4.1_Final

AmeritalkSimple solution

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Hello, I would like to present for your enjoyment, Ameritalk. Ameritalk is a sub brand of a company you may already know. T-Mobile is doing its best to compete in the newly formed prepaid cell phone industry. The problem all post paid carriers face, is heavy competition from prepaid wireless providers. The new prepaid companies often offer the same services at almost half the cost. What’s the solution? Ameritalk, offering the same nationwide network access that drives T-Mobiles success. Using unique sales offers and the latest handsets, Ameritalk hopes to attract a more diverse customer base than its parent company T-Mobile. Through out this wonderful campaign document, you will find the information relating to every step of the campaign design process, as well as the meaning behind the decisions.

Kutubul Alam

Kutubul AlamMDMFA studentFull Sail University

1.0 RESEARCH

1.1 Research

1.2 Target Demographic and Brand Positioning

1.3 The Competition

1.4 Brand Mission and Vision

1.5 Unique Selling Proposition

1.6 SWOT Analysis

1.7 Key Tenets

1.8 Brand Attributes

2.0 CREATIVE DEVELOPMENT

2.1 Competitive Survey

2.2 Design Research

2.3 Moodboards

2.4 Logo Development

2.5 Website Design

3.0 STYLE GUIDE

3.1 Logo Standards 3.2 Logo Parts

3.3 Logo Colors

3.4 Logo Clear Space

3.5 Color Palette

3.6 Typefaces

3.7 Textures & Imagery

3.8 Print Guidelines

3.9 Web Guidelines

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4.0 FINAL DESIGN

4.1 Digital Media

4.2 Social Media

4.3 Electronic Media

4.4 Communication Assets

4.5 Print Media

Research

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1.1 ResearchAbstract

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Today the average person has more than one cell phone within their household. This trend is placing importance of land lines at an all time low. Activations of new service plans are going to reflect this trend naturally, meaning there will be great deal of new and potential subscribers. The average consumer is also aware of this market change and is more than likely very knowledgeable about the services offered. The average person is most likely lost without his or her handheld device. All of these changing factors serve to foster a perfect business climate for small independent pre-cellular providers. This makes convincing a prospect

customer even more challenging. The market that is far from their home playing field. It was this chronology of events that ultimately lead to the birth of Ameritalk. Most consumers who choose prepaid as their preference have a strong dislike of contracted payment plans. The idea is to use Ameritalk to promote trust in those unsure customers who may not want to do business with T-Mobile or any post paid company. Creating Ameritalk as a sub brand of T-Mobile will effectively restore some equality to the playing field for T-Mobile, giving them the opportunity to create a new relationship with a customer base that they previously were excluded from.

The introduction of the standalone-prepaid companies was an additional roadblock that forced T-Mobile to act on a solution. Creating a sub brand of T-Mobile that offered the same inexpensive services was the only foreseeable solution to this current set of circumstances.

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1.1 ResearchFindings

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T- Mobile is a national provider of wireless voice, messaging and data services, capable of reaching over 293 million Americans where they live, work and play. T- Mobile was formed in July, 2002 (“Cellular-news,” ). It’s the fourth-largest wireless carrier in the U.S. market. T-Mobile USA is a member of the T-Mobile International group, the mobile telecommunications subsidiary of Deutsche Telecoms AG (NYSE: DT).

T-Mobile International is the first mobile communications company to offer service on both sides of the Atlantic with a single global brand name and a single digital technology standard, GSM (Global System for Mobile Communications).

Prepaid phone companies are slowly taking over the cell phone market. Offering cheaper phones with cheaper plans is the key for prepaid companies to attract consumers. Economic slow down, rising number of Mobile Virtual Network Operators (MVNOs), made the consumers to get their services from different pre-paid carriers, like Cricket, Metro PCS, Boost Mobile and Virgin Mobile.

T-Mobile has an image of being an expensive post-paid service carrier like Sprint, Verizon and AT&T in the phone market. Even though T-Mobile has prepaid service, it doesn’t offer many attractive features like unlimited international calling, unlimited 4G data and Live TV.

One world, one standard, which makes T-Mobile the one company that gives customers more ways to stick together.

1.1Conclusion

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There are many benefits and drawbacks in both prepaid and postpaid services, but if postpaid services like T-Mobile don’t try to minimize the difference in expenses, service qualities and, features with prepaid companies like Metro PCS or Cricket, they will be losing more clients in the future. T-Mobile wants to grow sales and brand awareness, by establishing a sub-brand and make it run far above the competition.

To accomplish these objectives, T-Mobile needs a new name for its sub-brand, new updated logo, print advertisement, TV spot, music video, radio spot, new website, a digital advertising tool for consumers to post comments.

The purpose for creating this project is to examine and explain the reasons for T-Mobile struggling in the cell phone market. After examining T-Mobile’s position in the market place, this paper will explain the opportunities and plans for further growth of the brand and sales.

1.2 ResearchBrand PositioningTarget Demographics

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T-Mobile is no novice in the telecom market. T-Mobile has successfully gained a strong hold on a sizable portion of the market and is not willing to surrender any of its territory. The hopes of Ameritalk are to rejoin many disjointed customers who have had bad experiences with contract phones. Many customers would gladly trade quality and reliability for a more affordable rate. By wearing the Ameritalk persona T-Mobile can silently navigate and be a part of the prepaid environment, all the while remaining safe in the skeptical eyes of the average consumer..

1. College Graduate: Prepaid plan with 4G phones and mobile Broadband plans

2. Heavy data user: With smart phones and mobile Broadband plans

3. Single & Married4. Income between 20,000 – 75,0005. Male & female

The target demo graph for Ameritalks campaign is the age range between 16-35, which is a fairly large area of ground to cover. This means there will be many different campaign deliverable that are custom designed to attract specific sections of this large target audience. By segmenting the workload it makes for a more organized approach for the campaign strategy.

1.3The Competition

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There are many prepaid competitors with large customer bases and consumer trust. Boost Mobile being the pioneer in the prepaid game, has emerged to be undoubtably the largest competitor. One of the campaign USP is the “4gennie” add campaign. This lighthearted comedy based ad design is a way of being relatable, hip and young feeling to the intended audience of Boost mobile. Cricket was a late addition to the roster of players in the tele Ameritalk is offering services like no other service provider before them. The reliability of T-Mobiles nationwide 4g LTE network in combination with the award winning customer service staff, gives them an ultimate edge.

Communication-prepaid community, Despite their late arrival, they have wasted no time in aggressively campaigning against the competition with promotions that are far more generous in addition to an overall lower monthly cost. It has been this technique that gave them the edge when other companies were unwilling to make adjustment to their policies of there unique sales points that you may recall is “wallet drop”. This also enhanced their arsenal and continues to give them a much-needed edge in a hostile and volatile business environment.

1.4 Research

Brand Mission

Brand Vision

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Ameritalk wants to be a pillar in the telecom industry. Bringing class and quality back to the cellphone market.

To dominate the cellular prepaid market nationwide, and across all demo-graphs.

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Ameritalk

Ameritalk is developing several innovative ways to keep the customers interest peeked as well as staying ahead of the competition. One of the USP being developed is the code club. Amerital’s code club is a proprietary barcode-scanning app that will be installed as a stock feature on all compatible Ameritalk handsets. A campaign of very well thought out and strategically placed bar codes would be implemented into the design campaign. If the barcode is scanned by the Ameritalk code club app, the code will direct the viewer to inside offers that are exclusive to Ameritalk subscribers. When and if the bar code is scanned by a third party scanning app, or a non Ameritalk user, the same code will lead the viewer to an alternate area describing the current benefits of switching to Ameritalk. There will also be additional offers such as free wireless Internet tethering for users who have unlimited data packages.

Unique Selling Proposition (USP)

1.6 Research

SWOT AnalysisSWOT

SWOT

SWOT SWOT

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• Strongbrandequityandrecognition• Well-established4Gnetwork.• Steadilygrowingcustomerbase• RelationshipswithindustryleadingCorporationsinmobileservices&technologies• Idealshoppingtoolforshoppingandbuyingdecisions• Awardwinningcustomerservice• Lowsprices/affordable• Callingplanbenefits

• Increasing4GnetworkcoverageintheUS• FirsttointroduceGoogle-basedphoneintheUS(Android)• Mobileinternetexpansion• Costcuttinginitiatives• Workoncurrentweakness• Bundlephonewithaccessories• Improvedwebsites• Createanewsub-brand

• Steadydeclineinaveragerevenueperuser• Nopresenceinkeyemergingmarkets• HighdependenceonHTC• SlownetworkspeedinIphone• Servicecontracts• Customerservice

• Intensifyingcompetition&consolidationintheUSmarket(AT&T,Sprint)• EconomicslowdownintheUS• RisingnumberofMVNOs• Governmentregulations• CurrentInfrastructurecouldberenderedobsoletebecauseofImprovedsatellitecommunication• NodealwithappleforIPhone

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Ameritalk has many things to offer to the average consumer. Their foundation is built around a nationwide 4g lte network that has been providing customers with reliable coverage for over 10 years. Ameritalk is blazing the trails in new and unique sales campaigns. Promotional sales, free give a ways, you name it Ameritalk is willing to go the distance to attract new customer ship. These are just a few of Ameritalks tools for success, but the main strength they wield in the market is price…. Ameritalk is offering the same quality service for a fraction of the price. Activation requires no long-term contract, and in today’s tough economic times that a huge selling point.

Well one of the unavoidable weaknesses T-Mobile and Ameritalk face is the drastic drop in service rates. Even though Ameritalk is working with T-Mobile and giving the same quality of service, they are taking roughly half the projected profit. Some of this loss can be recovered from the sales of new handsets and up sales such as insurance and so forth.

The opportunities that Ameritalk will be presented with are by far worth the effort. Ameritalk will gain the chance to offer cellular service to those who may have never owned a cellular device. With the reduced service rates, more and more new comers will find the new products affordable. By eliminating the fears of those customers who just hate long-term contracts, Ameritalk may even save customers headed to another prepaid company, but given the history trust the mother brand.

The telecommunications industry is one of the most competitive markets to be a player in these days. There are always hardships in business, but is the cellular world the threats are limitless. There are new prepaid competitors emerging every day with cheaper and more alluring service agreements. Add that to the already swollen number of standalone pre paid wireless providers, and last but not least the post paid companies who have dominated the field for some time now. As if this were not enough, the growing threat from VoIP services is becoming a reality. All of these threats combined are why Ameritalk is aggressively exploring unique and new business tactics.

1.7 Research

Key Tenets

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The main concern of Ameritalk is gaining new activations. The key tenants are the foundation of the Ameritalk vocabulary. The goal can be dual purpose in this particular area of the campaign. Ameritalk hopes to inspire trust as well as curiosity around their carefully chosen key tenant set. Ameritalk hopes to that whenever you hear these 5 simple words that it instantly reminds you of the brand, Ameritalk. It could be considered a remote mnemonic. Essentially you’re providing your reader with a memorable, yet easy system of remembering Ameritalk for free, as soon as they hear the words of the key tenants spoken.

Technology . Smart . Cheerful . Style . Control

Brand Attributes

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Reliability

Sustainable

Credible

Unique

Appealing

Ameritalk is offering services like no other service provider before them. The reliability of T-Mobiles nationwide 4g LTE network in combination with the award winning customer service staff, gives them an ultimate edge.

Creative Development

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2.1 Creative Development

Competitive survey

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2.1These case studies because these two companies are very similar in their attempts to take hold of the prepaid wireless network market. The only difference is in how they approached the task of winning over their customers. Each of the case studies tried some very new ways of getting the customers attention, and at the same time stuck to the tried and true methods. The question is what can I take away from both of their failure and successes. One of my biggest inspirations from reading these two case studies is not to place all of my hopes in one method. What makes Ameritalks campaign different is its customer versatility in its ads and billboards. A new addition to its (USP) list is the free hotspot service. Customers who have compatible devices and unlimited data will have the luxury of enjoying fee hotspot capability over Ameritalks 4G network. I think one overall campaign agenda is fine, but there is a need for several sub campaigns that are demographically specific to the unique customer’s needs. That is what Ameritalk hopes to bring to the table and change the game for the average cellular consumer.

Based on our consumer demo-graph the brand essence of Ameritalk is always changing to meet the current demands of its many styles of people it may be serving. For the young crowd not too much color and straight to the point, active social people like to see their products in motion. While shifting gears to the professional demo-graph, Ameritalk changes its look to fit a more mature business oriented individual. Light color schemes and smooth rounded graphics make up the professional backdrop for the business campaign of Ameritalk.

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With times changing, soon everyone will find himself or herself holding a smart phone, even grandmothers. This is why Ameritalk has a special look for those who are transitioning into the new tech-era, and attempts to guide and comforts them as they make their telecom jump.


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Design Research

Initial Tag line

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Get it right

Control your world

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Through comparing the Ameritalk campaign to similar companies, a number of ways were found to weed out the aspects of my design that did not fit. In the research done it was very important to be very care full to not be too similar to the competition while still remaining within the realm of” industry essence” that a consumer may look for. Most companies have a very similar way of delivering their campaign agenda. This is mostly due to the fact that they are all fighting to gain the attention of the same or similar demo graph. The trick was to stay within these guidelines with a unique flare that did not confuse the audience.

Simple solutionThis chosen tag line is a very easy to understand phrase which covers a great deal of the common issues in the telecommunication industry. It also speaks to the user in terminology that is common in the information technology field. For example a repair company may often have the word solution in its name.

2.3 Creative DevelopmentMoodboard

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2.3The theme of this mood board is ‘Active and sociable’. This mood board will represent the mobile generation; they have grown up with cell phones and cannot imagine life without them. Cell phone devices are a central part of their everyday lives. Communication is vital in their lives, and cell phones allow them to keep up-to-date with friends and social events. Their phone is the bridge to their social world. The target audience of this mood board is people from the age of 18 to 35. The images in this mood board are the images of young ages, busy with social interacting. The images of two cell phones shows their life style. The background image of cell phone in a jean pockets represents the attachment of cell phones with their busy life. The purple text is used to preserve a similarity with the original company “T-Mobile”.

The typefaces are chosen based on legibility and readability. For the company name I have chosen Antipasto. It is chosen for its clarity and readability. I have chosen Mathilde for the theme of the mood board. Antipasto is a soft round font and really charming. It is very organized and friendly.

The background of this mood board is light blue jeans and blues can be energizing. The dark blues give a feeling of reliability, while the brighter and lighter blues keep it from feeling serious. In this design, purple has been used to provide a sense of variety and supportive. In some places of this mood board, brighter colors have been used to give it a rich and energetic look.

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Logo development

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While developing the Ameritalk campaign, many logo variations were experimented with. After careful consideration about half of the rough draft ideas were kept as permanent logos to be used in the campaign. The Antipasto font was chosen for its ability to be clearly read. The outline of the telephone was a brilliant addition to the log; it adds the abstract design quality that is needed for memorable logo. To create a feeling of energy the red dot at the top of the “ Ameritalk “ “I “ was added.

Through out the campaign development, the Ameritalk logo has had many faces. Each rendition of the many deliverables created, the logo changed slightly or drastically each time. The final draft of the Ameritalk mood board was the catalyst for the final decision regarding the logo design. Ameritalk settled on a final revision of its logo and font arrangement. The logo consists of the word itself Ameritalk as well as the out line of a handset device. Other combinations of fonts and general placement were considered, however the best variation was chosen for its simplicity and its recognizable images.

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Logo

SearchImage Image Image

Video

Phone

Plan

Accesories

Internet Devices

Deals

Coverage

Service

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Android Smart 4 G

Creative DevelopmentDesign Research Website

Site map

Wire frame

I have developed these wire frames for mood board #1 ‘Practical and professional’. I have tried to include useful points and frame a design to make it easy for final approach. For this mobile wire frame sketch and web wire frame sketch I have tried to concentrate on the creative part of the site. These wire frames have a different level of fidelity’s based on the target audience. These sites will have more options than the other two sites I will be doing for the other two mood boards.

This site will look less cluttered to generate a professional look. The main navigation buttons are created on the left. When a user clicks on the main navigation buttons, the sub menu will open on the right side with descriptions displaying below. Some images will be displayed in the circles, which will maintain a consistency with the mood board. The area for video to play is large enough for viewers, so that they will be easily engaged to the information that is being played.

Practical and Professional

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Phone

Plan

Accesories

Devices

Deals

Coverage

Service

Support

Android Smart Phones 4G

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Samsung also touts Smart Stay, which tracks your eyes to see if you are still reading andaccordingly does not turn the screen o�. It works well, but only if you’re not wearing glasses.

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Website

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Image

Shop Activate My account Coverage SupportCommunity

Logo

VideoText

Image & Text Image & Text Image & Text Image & Text

Promotional Info

Creative DevelopmentDesign Research

Site map

Wire frame

Active and Sociable

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The theme of this mood board is ‘Active and sociable’. This mood board represents the mobile generation. Cell phone devices are a central part of their everyday lives. Communication is vital in their lives, and cell phones allow them to keep up-to-date with friends and social events. These wire frames are created to be easily accessible. For the phone version, option to get connected to social networks is at the bottom of the page. The main navigation buttons are small but accessible from the left side of the screen. Maximum space is dedicated to display video and body text. The navigation buttons are designed vertically because it is easier for the thumb to go up and down.

The wire frame for computer is designed to display more information than the one for the first mood board. All-important information on this site will have enough space to display. The main navigation buttons are at the to top of the page to be easily accessible. The overall look of this page has a similar look as the mood board.

Active & SociableAmeritalk

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Website

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Ameritalk

Ameritalk

AmeritalkAmeritalk

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Creative DevelopmentDesign Research

Site map

Wire frame

Elderly and satisfaction

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The theme of this website is elderly satisfaction. I wanted to keep this design as clean as possible as to make for a simple using experience for the users. The visual hierarchy is very simple, using many shades of the same color, as well as some shades of black. T-Mobile being the parent company of Ameritalk, I used the same shade of purple that T-Mobile does. It is this small detail that I hope would translate an unspoken connection between the parent company and the current enterprise.

The font I used was Myriad Pro and I placed the navigation buttons in front of a black banner as to make them pop for the user. Another reason why I chose so few colors was not to distract and or confuse the user. I tried to prioritize the importance of the info by size. This means the most important info is the largest. For example the info that is most important in this instance is the video and the navigation buttons.

Image

Logo

VideoText

Image & Text Image & Text Image & Text

Phone Plans Deals Accessories Support ServiceCoverage

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2.5Website

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Website

Style Guide

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Style Guide


T-Mobile Logo

Ameritalk Logo

Logo Standard3.1

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When choosing our new companies fresh new look, Ameritalk exercised great care in leaving no detail left un- explored. The intent is to draw an unspoken connection between Ameritalk and T-Mobile using colors , other similar features you may find in the two designs. Ameritalk plans to use the mother companies purple but only as an accent. The color of Ameritalk pink and will be delivered much in the same way T-Mobile has in the past. The main franchise color (pink) will fill up the adds and be very warm and vibrant. Playing on the emotions of the customer before they have even read a word of the add is the strategy behind the emotional thought process of the logo and color palette. The Ameritalk logo type face is Halohandletter and Helvetica.

Simple solution

3.2Logo Parts

Ameritalk

AmeritalkAmeritalk

Simple solution

For the Ameritalk logo I chose to use one logo emblem to the right of the name, observing the proper spacing to keep the logo highly visible under any viewing conditions. The font type logo this logo is Halohandletter, the tag line that Ameritalk is using for this logo is “simple solution” its font is Helvetica. The font type is never to be used without the logo and in this format. In addition to this static rule, the color of the logo letters is never to be altered as well . the logo is considered a contained stand alone style and the same spacing that was used for the distance from the tag line and the logo and gives it an asymmetrical feel. What Ameritalk means by saying this simple phrase (simple solutions)is to simply correct and resolve any previous grievances one may have had with T-Mobile or any service provider for that matter. Most people are looking for an easy way to solve their dilemma of which company to choose. Sometimes less is more and by evoking this feeling through the logo Ameritalk hope to make their decision a bit easier.

Tagline

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3.0 Style

Guide

Ameritalk Logo with and without tagline

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3.3 Style GuideLogo Colors

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These are the colors to correctly use the Ameritalk logo

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AmeritalkA one color version of the entire logo may be used in some cases. Depending on the background color, the logo should not appear in any one of the colors contained in the full color logo.

3.4Logo clear space

Logo usage

Ameritalk Ameritalk AmeritalkAmeritalk

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Logo clear space

The minimum clear space that is acceptable for the Ameritalk logo is of an equal measurement and sur-rounds the exterior of the icon body within its colored back round. In any situation the Ameritalk logo is printed or shown, it should always have this distinct feature.

Logo usage

When using a different arrangement of colors to create the Ameritalk logo, there are a few constant rules that should always be observed. The Ameritalk logo can appear in many different shapes and forms however whenever a black back round is used no colored font would be considered acceptable. When altering the color of the font for the word Ameritalk, please always take care to never change the tag line font color. The color (Blue) that is chosen for this portion of the logo has great effect on the brand essence otherwise takes

3.0 Style

Guide

For use only when color is not an option

Logo should never be used in color on black background.

The tagline should never be used in any other color other than the original blue color.

Logo can be only used on solid color background

A minimum clear space equal to the height of the letter ‘s’ must be maintained at all times.


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3.5 Style GuideColor Palette

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Ameriameritalks color pallet was carefully crafted to be appealing to the eye as well as easily relatable to the average reader. Although Ameritalks target audience covers a wide range of age, race and creed, the color arrangement has immense versatility. Some of the colors were chosen for their emotional properties. The overall idea was to give a fresh face forward; this approach is new, young and hip. There are many ways to invite different age groups to Ameritalk through heavily customized add directed at specific groups individually. This sounds logical, and it is to some extent. There is however a more common sense idea behind the color pallet that is representing Ameritalk.

Many people who will view the campaign may not be young; they may not like everything about the brand essence, (especially for the more socially introverted readers). What Ameritalk is doing is allowing the consumer to feel young and hip, even if they’re not so hip….. This includes the people looking to gain a newfound style, and for all the know Ameritalk is the style authority. What ameritalk hopes to foster is a new trend, creating an original brand of hip and cool that all age ranges can fit into. When youngsters ask for an Ameritalk handset for the holidays, I would assume the parents have to be convinced that it’s a safe reliable service, as well as a hip trend that will bring joy to their sons or daughters. By using this technique Ameritalk can freely change adds with little redesigning of their entire approach just for a singular demo graph. This was found to be effective, practical and cost friendly.

76-96-12576-60-33-12

237-33-360-99-100-0

8-16-1979-68-63-83

46-185-23666-6-0-0

102-89-17169-74-0-0

185-44-14527-96-0-0

197-36-22547-80-0-0

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The colors that are chosen for the campaign are designed to attract a fresh new audience. By using soft hints of the parent company, Ameritalk hopes to draw an unspoken connection between the two entities. This will give the consumer a reason to trust Ameritalk as well as a reason to view Ameritalk separately.

3.6Typefaces

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HalohandletterA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 . , ; ’ : ” ?

Antipasto Extra Light

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 . , ; ’ : ” ?

Antipasto Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z sa b c d e f g h i j k l m n o p q r s t u v w x y z

Helvetica Light

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 . , ; ’ : ” ?

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Logo The typeface Halohandletter is the font that is used for the Ameritalk logo.

Headline

For the campaign headline typeface two fonts were used as needed. The two fonts that appear are Anti-pasto extra light as well as Antipasto regular. Depend-ing on the need of the individual circumstances, either typeface could be used.

Body copy

Ameritalk’s body copy typeface is made up of one option. Helvetica should be used everywhere with no exception.

3.7 Style GuideTextures & Imagery

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The Ameritalk campaign hopes to take on a wide range of imagery and print styles. While being versatile as well as effective, the imagery is meant as a blank canvas for additional parts to be added. The texture and images represented here are hoped to evoke a young free feeling, while also conveying a sense of reliability and strength. By using the specific textures and imagery it will be very easy to shape a noticeable brand essence. This will make staying in the customer’s minds for longer and easier. The ultimate purpose of the imagery is to leave the consumer with a lasting impression that makes sense.

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The ultimate purpose of the imagery is to leave the consumer with a lasting impression that makes sense

3.8 Style GuidePrint Guidelines

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With Ameritalk, party never stops.Simple solution to your 4G needs.

Conquering the pitfalls of the telecom conclusively.Nationwide 4G coverage with unlimited everything.

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Conquering the pitfalls of the telecom conclusively.Nationwide 4G coverage with unlimited everything.

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Print guidelines

While using the Ameritalk brand essence in print, there are a handful of simple rules to help in the design projects.

Logo placement When placing the Ameritalk logo in print, it should always appear at the bottom and be at least if not more 3.5 inches from the edge of the paper.

Imagery Whenever one is adding a smaller logo in the printed add, logo size should never be allowed below 75% of the original logo size.

Body copy text

For the body copy of the Ameritalk printed adds, Helvetica has been chosen. This decision was simple; Helvetica offers the most recognizable font that is also easily read.

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3.9 Style GuideWeb Guidelines

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The web layout is 1200px wide by 800px highMain Image: 640px by 400px highOther images 200px by 120px highMain Image header text: Antipasto, 24ptNavigational text: Helvetica onlyBody copy: Helvetica, 10ptAll images must be RGB colors at 72dpi

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The guideline for the look and feel of the website is very much similar to the printed guideline. The rules are created from the designer’s perspective based on many factors. The fonts that will be used for the web display are Antipasto for headlines and Helvetica for the body copy. When placing the Ameritalk logo in a web-based image, if there are any secondary logos for any reason, they would appear no smaller than 75% of the original logo. The Ameritalk logo is always to appear at the top or bottom at least once if not more. The website should strongly mirror the add campaign in most areas of imagery and texture.

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Final Design

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Website

Social Media

4.2This will be the most relevant way of connecting with the consumer, most people get most if not all of their info from the web. This is why I believe this is the most relevant way to reach the consumer.Website is a dynamic multimedia sales tool and will include video and audio plus a wealth of company and product information. The sales force can directly interact with a customer online! Increased hours of operation and more sales through e-commerce, the website will work for the consumers 365 days a year 24 hours a day and will be available not only locally but globally as well.

Social media is a great way to network with your targeted consumers. In many ways it can be very viral. Reaching out to customers that all share the same likes and desires.We will tweet about new deals and coupons codes to help give Ameritalk the extra boost. Social media will help to retain happy customers. Recruiting new customers can be hugely expensive. So, using social media will be a cost effective way of making Ameritalk more profitable.

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Ameritalk $35 Monthly Unlimited

!

Prepaid - Pay As You go

Ameritalk

Phone

Devices

Deals

Service

Support

Plans

Buy minutes. Talk and text away. When you run out, come back and buy more minutes. It’s a simple way to stay connected with no monthly payments, no hi-dden fees. Just a price that’s right for you. We also offer 4G monthly plans. Ourmonthly 4g plans get you going on Ameritalk’s nationwide fast 4G network fortalk, text, gaming, streaming videos and music, and more.

Ameritalk

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Intense static and inteference for 5 second

The narrator chimes in, “is this what you’re used to?”

TThis is what you can expect from Ameritalk

Lively sound in the background Sudden silence“With Ameritalk the party

never stops.”

4.3 Final DesignElectronic Media

Radio

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Radio is a great way to reach your targeted audience. Placing adds with like minded products is a sure fire way to snag your intended consumer. It is a far more affordable and effective advertising media. Well-written radio ad, coupled with frequent exposure will help to improve the business.

For the first 5 seconds there will be intense static and interference, suddenly a break in the connection and the narrator chimes in, “ is this what you’re used to?” Then a clear connection comes through and you hear a voice, “hello “. This is what you can expect from Ameritalk. The narrator will also announce a slew of custom promotions. Also talk about the code club and let the narrator explain how it works.




Lively sound in the background Sudden silence “With Ameritalk the partynever stops.”

Scene one Scene two Scene three

Scene four Scene five Scene six

Scene six

Tv ad

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Lively sound in the background Sudden silence “With Ameritalk the partynever stops.”

Scene one Scene two Scene three

Scene four Scene five Scene six

Scene six

Tv ad

4.3Television is the ultimate medium for advertisement still to this day. Although many people do not rely on TV for all their info, They do watch TV so cleverly place adds can have a great effect if placed carefully. Television is the most exciting and dynamic medium; sight, sound, motion and emotion are combined to create an exciting sensory experience. Advertising on a variety of TV networks will help to reach new potential customers currently missed by other forms of media.

Scene one: Black screen fades quickly to a very vibrant Ameritalk colored orb suspended in a very busy dance floor. Scene two: The orb will be shining individual beams of color to each dancer randomly and to the music. Scene three: Suddenly the orb singles out one dancer and a woman’s voice chimes in eagerly “hello?Scene four: Then back to the spinning orb but this time looking down on the crowd blanketing the whole room with larger triangular shaped beams filling the dance floor (Ameritalk logo inside orb)Simultaneously, a male narrator will say smugly, “With Ameritalk you are always covered”. Scene five: The orb fades to a solid shape with no lights emitting, and then disappears.Scene six: Fading from the disappearing orb emerges a clean Ameritalk logo with a plain white background,Simultaneously. You hear slightly lower and farther away sounding, “you’re here? I will be right out”. Im-mediately the male narrator states, “with Ameritalk the party never has to stop”. 53

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Current resident:

Ameritalk would like to welcome you into their wireless family. You have been selected for a limited grand opening promotions package from your local Ameritalk outlet. Right now Ameritalk is offering a one-time deal of 50 % your first months bill as well as no activation fee, in addition, Selected smartphones will be 50% off. Plans include features such as unlimited talk text and 4 g data plans ranging from 256mb at 4g to all the way up to 5 gigs of data at 4g speeds. For more details please pay your local Ameritalk show room or visit us at www.myameritalk.com

Sincerely, your local ameritalk provider.

Ameritalk

Ameritalk

Scan this bar code to be a member of our Code Club for special promotion.

Visit us at www.myameritalk.com or call at 1888-987-9000


current resident115 Summit aveUpper DarbyPA 19082

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current resident115 Summit aveUpper DarbyPA 19082

Direct Mail 4.4

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One of the more overlooked methods, direct mailing is a great way to map up much of the local customers that you may have missed in your advertising campaign.


The mail will be in full color. Glossy paper.Letter sizeIt will carry the similar design like the rest of the campaign

Proper explanation of the most desired month-ly plan for the target audience. Which are unlimited talk, text, and web with free hotspot. And access to the code club.Will have a primary offer of 50% off on the first month to bring the customer in.If the primary offer only attracts a fraction of the target audience, there will be a secondary offer of the first month free that will include the hot spot service.

Final DesignPrint Media

With Ameritalk,party never stops.

Unlimited

4G Nationwide

Simple solution

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4.5

The printed word will never lose its validity. Using the correct combination of product placement can definitely have an affect on your target audience.

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4.5 Final DesignPrint Media

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With Ameritalk party never stops

Ameritalk


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or printed add, can make or break its ability to invite the eyes of the reader. For example, imagine a plain white billboard at the mouth of a tunnel for car traffic. The traffic facing the direction of the advertisement will almost certainly read its content. A billboard in the bushes 400 ft. in the air may not get the same exposure. In that case you deploy a special add to draw the viewer’s eye, try to play off of the natural scenery surrounding the structure. I almost always laugh when I see Capt. Morgan sticking his head through a group of 150 ft. trees next to the highway. The printed handheld add is much more delicate, the placement, the design. Depending on what your angle is, you may want to put your best foot forward for the magazine, newspaper etch. In these scenarios, the reader has ample time to gaze and wonder through every line of your artwork or literature that you have placed in these ads. Be sure not to leave anything out of place, the public will notice. There are also some common sense rules as for the placement of your adds in the chronology of the publication it is being ran in. (i.e. Stay in the safe zone) do not place your add near anything that could be considered offensive, or inadequate in comparison to other topics. You want your add to own the page. Even if you only have a small square to work with.

In the current state of technology, just about everyone has a cell phone. In the past I’m sure marketing gurus would have focused heavily on the business-oriented customers. This would be the type of customer with a need for the phone. The type of customer who may need a cellular phone in order to conduct business on the go. Welcome to the business on the go culture. Today’s modern life is centralized around the ability to communicate instantaneously, and now deciding who the perfect demo graph is, has become quite challenging. Placement of printed ads can be precise and very indirect, both methods yielding some value.

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