Alain Flausch - The added value of associations in a fast changing and connected world
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Transcript of Alain Flausch - The added value of associations in a fast changing and connected world
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The added value of Associations in a
fast changing and connected World
Alain FlauschSecretary
GeneralUITP
Brussels
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UITP as a global association
• Founded in 1885,
• More than 3400 direct members worldwide (94 countries), public and private,
• Main offices in Brussels, some 100 staff members, 11 regional and liaison offices around the World,
• Vision: the benchmark for collective transport,
• Missions: advocacy, knowledge center and network for the Public Transport community
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One main office in Brussels11 liaison and regional offices worldwide
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UITP as a global association
• World Exhibition and Congress every 2 years
• Specialized and regional exhibitions ,
• 2 Centers of Transport Excellence
• International and regional conferences,
• Workshops and seminars,
• Studies and publications of all kind,
• Trainings,
• Data and statistics,
• Public affairs and policies,
• Peer reviews & Benchmarking.
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• Members used to have time in their mother organizations to reserve some time for their associations work,
• Members did not have to be so accountable for their time and expenses,
• Travelling and meeting fellow members was not an issue and being a regular member of a « club » of old and nice gentlemen was normal
The World is changing: why would Associations be saved from that?
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Diagnose
• Our international gatherings which are mostly made of top-down academic lectures are no longer as successful as they used to be in terms of attendance;
• Our members do no longer have the time to work for their association. Attending meetings from time to time is frequently the most they can do!
• Our members behave like consumers: they wish to grab what you give them, but are no longer ready to coproduce output with you.
Value for their due is becoming a leitmotive !
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Changing UITP modus operandi
• Designing together with the most active members a long terme ambitious strategy for the 15 years to come: PTX2 or doubling the market share of PT by 2025,
• Aligning the Association work and output on that strategy,
• Reviewing the products portfolio,
• Revisiting the Association organization with a view to provide more value for all the members!
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A new modus operandi
• Less academic international conferences,
• More workshops and seminars open to members & non-members and dedicated to concrete issues,
• A strong development of customer-oriented tools allowing members to access the Association electronic library,
• Less travels and more telcos & electronic work connections and collaborative platforms,
• A vast world-wide advocacy program based on a strong statistics and data basis.
• Engaging in social medias and tools like My UITP
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What Associations can bring?
On the advocacy level Representing the sector general interest v/
individual interests Thereby « appearing « as neutral and
legitimate, Building coalitions with others, Speaking to the World media, Developping tools and arguments few members
have the capacity to elaborate.
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What Associations can bring?
On the knowledge level:
• The question may be raised for large international groups but remember that public transport is always a local-centric business…
• For SME, the exchange of good practices and know-how of others is some sort of a cheap and easy consultancy,
• New ideas and concepts are easy available for all.
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What Associations can bring?
On the Knowledge level (2)
• Internet search is of course fantastic and limitless but cannot compete with the efficiency and quality of a dedicated electronic library where data and information have been stored and organized for long by a knowledgeable staff (Acting as the filter of the sector)
• Large research projects developped by consortia of members and funded by third parties (EU funding)
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What Associations can bring
On the networking level:
• Being connected with colleagues through electronic devices, however fruitful and efficient it may be, shall never replace the value of an eye-to-eye contact during Associations gatherings
• Being able, when you are faced, with a problem to get in touch with colleagues around the world who are or may be facing the same issue is a huge asset for people who are basically local!
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Conclusions
In most businesses but probably particularly when your business is very local-centric,
International Associations should be invented if they
did not exist !!!