Al Islami Press Coverage

Gulfood Show & French Business Delegation During the show

March 2011

Global Reach

PR ROI – AED 985,774.00No. Country Total Articles Advt/Media Value ($) Value in AED Impact

1 Sweden 1 $3,250.00 11,862.50 Positive

2 Germany 1 $3,250.00 11,862.50 Positive

3 Cyprus 1 $3,250.00 11,862.50 Positive

4 India 1 $3,250.00 11,862.50 Positive

5 Austria 1 $3,250.00 11,862.50 Positive

6 Bulgaria 2 $6,500.00 23,725.00 Positive

7 Indonesia 2 $6,500.00 23,725.00 Positive

8 Bahrain 6 $19,500.00 71,175.00 Positive

9 Jordan 7 $22,750.00 83,037.50 Positive

10 Canada 7 $22,750.00 83,037.50 Positive

11 France 7 $22,750.00 83,037.50 Positive

12 Brunei Darussalam 7 $22,750.00 83,037.50 Positive

13 Malaysia 8 $26,000.00 94,900.00 Positive

14 United Kingdom 10 $32,500.00 118,625.00 Positive

15 United States 20 $52,000.00 189,800.00 Positive

16 United Arab Emirates 61 $198,250.00 72,361.50 Positive

136 16 countries 142 $448,500.00 985,774.00

Al Bayan - UAE

Trade Arabia News - Bahrain

AME Info UAE, English/Arabic

Zawya English - UAE

Al Islami consolidates its strengths at Gulfood 2011

Mr. Joachim Yebouet, COO, Al Islami Foods, speaking about ‘Halal Supply Chain’ at Gulfood Conference.

Won 'Highly Commended Halal Food Company' award

More impressive display leads to 'Best Stand' nomination for Gulfood Awards

Al Islami delegates in Gulfood Conference, Al Islami expert speaker invited to enlighten the international audience on the 'Halal Supply Chain'

Won 'Highly Commended Halal Food Company award' under Best Halal Food category of Gulfood

Awards

Al Islami Foods, the leading halal food producer in the Middle East, consolidated its strengths at this year's Gulfood show, organized by the Dubai World Trade Centre, which and ran from February 27 to March 2, 2011.

Al Islami was awarded the 'Highly Commended Best Halal Food Company' award and nominated for 'Best Frozen Food Company' award at Gulfood Awards, among several local and international high profile brands.

Al Islami stand with the theme of ' A Precious Commitment to Real Halal ' was nominated for the Best

Stand due to its creativity in line with company's key communication messages to the food industry; Al

Islami line-up of professional delegates participated in Gulfood Conference, to share knowledge and insights on: GCC consumer trends-what impact on the regional economy, the boom in

MEED - UAE

Google News - USA

UAE Connector - UAE

UAE News Net - UAE

Souk Al Asr Magazine, Arabic - UK

Halal Focus – English - UK

Bruei Halal, Ministry of Trade, Brunei

Executive Magazine - Lebanon

Thank you

Nasir Iqbal