Al Arabiya News Channel Profile and Statistical Figures.

Al Arabiya News Channel

Profile and Statistical FiguresProfile and Statistical Figures


Al Arabiya was launched in 2003 as a 24/7 free-to-air news and current affairs satellite channel. It has grown to become the prime choice for Arabs seeking credible news and information about the Middle East and the world beyond. Al Arabiya’s reputation for balanced reporting now proudly extends beyond its natural geographic and cultural domain.

At Al Arabiya we run an extensive global network of correspondents and reporters who provide our audiences with exclusives, the latest updates, interviews and scoops. With 30 offices around the world, Al Arabiya enjoys a competitive edge in providing first-hand, on-the-ground coverage of major events, which are relevant to its audience and the world at large.

In 2005, Al Arabiya launched a dedicated Business Section - “Aswaq Al Arabiya”, which offers extensive and in-depth coverage of the Arab financial markets, keeping the mindset and preferences of end users in mind.

Al Arabiya recognizes the importance of accurate business news which enables top business management and investors to make informed decisions. Our coverage of both the commercial and financial sectors is unrivalled, with real-time updates from the stock markets and on-air, in-depth analyses by business specialists with a proven track record of reliability and credibility.

Following the remarkable success of the Channel, on March 3rd 2012, Al Arabiya Al Hadath was launched, as an extension of Al Arabiya News Channel; it focuses on extensive live coverage of events from across the Arab World and beyond, coupled with in-depth studio analysis featuring high profile guests.

INTRODUCTION


A number of renowned international news organizations and research centers interested in the Arab and Islamic World regularly monitor Al Arabiya as a credible source of information and analysis.

Al Arabiya’s charter embodies an independent editorial policy, based on providing its viewers with a speedy news service and balanced analysis which is always accurate, comprehensive and objective.

Al Arabiya focuses on communicating simple, interesting, highly credible and professional content, captivating the hearts and minds of young people as well as elite audiences and decision makers.

The Channel also enjoys a vibrant online presence through Alarabiya.net – the official website of the Al Arabiya News Channel, widely recognized as one of the most popular and influential Arabic news portals.

INTRODUCTION


Al Arabiya serves as an all-in-one channel for key decision makers in the Arab world and beyond.

Hourly news updates covering current affairs keep decision makers abreast of events

Comprehensive business coverage on business days with Aswaq Al Arabiya

Dedicated business programs and special market reports

Up to the minute stock market updates for all regional stock markets

Economic news analysis programs

A GLIMPSE INTO AL ARABIYA


Al Arabiya offers a uniquely targeted approach for advertisers seeking to reach their target audience.The channel’s loyal and ever-growing viewer base comprises individuals who are:

• High-end - Mature, upwardly mobile professionals / decision makers, above 35-40 years of age.

• Highly affluent - Amongst the highest income earners in the region, with high disposable incomes and an appetite for investment returns.

• Highly educated - Post graduate degree holders / University graduates.

• Primary decision makers - Heads of their households.

VIEWER PROFILE


Al Arabiya network

Reporters located in over 30 countries around the world


Al Arabiya coverage


Programs & genres

News Current affairs Talkshows Sports

24/7- Top of the Hour news- 13:00 GMT News Gulf special- 17:00 GMT - 18:00 GMT - Last Hour

- Panorama- Special Mission

- Point of Order - Sports News- Fil Marma


180

70

32

103 3 1 1 0 0

0

20

40

60

80

100

120

140

160

180

200

AL A

RABI

YA

AL JA

ZEER

A

SKY

NEW

SAR

ABIA

AL E

KHBA

RIA

CNBC

ARA

BIA

BBC

ARAB

IC

CNN

NIL

E N

EWS

ALEQ

TISA

DIAH

AL H

URRA

TV

TRP

TRPs Among All Arabs - KSA IPSOS Jan-May 2014

TOP NEWS & BUSINESS CHANNELS

Source: IPSOS Telemetry Survey


0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

5.0

09:0

009

:30

10:0

010

:30

11:0

011

:30

12:0

012

:30

13:0

013

:30

14:0

014

:30

15:0

015

:30

16:0

016

:30

17:0

017

:30

18:0

018

:30

19:0

019

:30

20:0

020

:30

21:0

021

:30

22:0

022

:30

23:0

023

:30

00:0

000

:30

01:0

001

:30

02:0

002

:30

Ratin

g

AL ARABIYA AL JAZEERA AL EKHBARIA

BBC ARABIC AL EQTISADIA SKYNEWS ARABIA

Rating Among All Arabs - KSA IPSOS Jan – May 2014

NEWS & BUSINESS - VIEWERSHIP CURVE



378

155

59

13 8 7 2 1 1 00

50

100

150

200

250

300

350

400

AL A

RABI

YA

AL JA

ZEER

A

SKY

NEW

SAR

ABIA

AL E

KHBA

RIA

CNBC

ARA

BIA

BBC

ARAB

IC

CNN

NIL

E N

EWS

AL E

QTI

SADI

A

AL H

URRA

TV

TRP

TRPs Among Arab Males 35+ Years - KSA IPSOS Jan – May 2014

TOP NEWS & BUSINESS CHANNELS



Rating Among Arab Males 35+ years - KSA IPSOS Jan – May 2014

NEWS & BUSINESS - VIEWERSHIP CURVE


0.0

2.0

4.0

6.0

8.0

10.0

12.0

09:0

009

:30

10:0

010

:30

11:0

011

:30

12:0

012

:30

13:0

013

:30

14:0

014

:30

15:0

015

:30

16:0

016

:30

17:0

017

:30

18:0

018

:30

19:0

019

:30

20:0

020

:30

21:0

021

:30

22:0

022

:30

23:0

023

:30

00:0

000

:30

01:0

001

:30

02:0

002

:30

Ratin

g

AL ARABIYA AL JAZEERA AL EKHBARIA

BBC ARABIC AL EQTISADIA SKYNEWS ARABIA


601

191 175137 128

94 89 84 80 78

0

100

200

300

400

500

600

700

MBC 1 MBC 4 AL ARABIYA MBC 2 SAUDI TV 1 ROTANACINEMA

ROTANAKHALEEJIAH

MBC DRAMA MBC ACTION DUBAI TV

TRP

MBC Group, 47.0%

Rotana Group, 12.5%

Saudi TV Group, 6.0%

Al Jazeera Group, 4.0%

DMI, 4.1%

Abu Dhabi Group, 3.4%

Zee Group, 3.3%

Al Majd Group, 1.8%Al Bidaya, 1.4%

Fatafeat TV, 1.5%

LBC Group, 1.5%

Al Hayat Group, 0.6% Cbc Group, 0.6%

Art Group, 0.1%

Others, 10.2%

Funoon TV, 0.5% Al Aan Tv, 1.5%

PROFILING IN KSA : All Arabs

Source: IPSOS Telemetry May 2014 Survey | Target: All Arabs


436

365

145 143 141119

9971 71 70

0

50

100

150

200

250

300

350

400

450

500

MBC 1 AL ARABIYA SAUDI TV 1 AL JAZEERA MBC 4 MBC 2 ROTANAKHALEEJIAH

MBC ACTION ROTANACINEMA

SKY NEWSARABIA

TRP

PROFILING IN KSA : ARAB MALES 35+ YEARS

Source: IPSOS Telemetry May 2014 Survey | Target: Arab Males 35+ Years


MBC Group, 32.2%


Al Watan TV Group, 9.9%

Rotana Group, 5.3%

Al Rai, 5.3%

Kuwait TV Group, 4.5%

Al Hayat Group, 2.2%

Cbc Group, 2.6%

Funoon TV, 2.5%DMI, 1.4%


Dream Group, 1.3%

Others, 15.4%

Al Majd Group, 1.4%Zee Group, 1.1%

ESC, 1.5%Al Nahar Group, 1.1%

Sky News Arabia, 1.3%

185

154

10699

9281

66 62 62 56

0

20

40

60

80

100

120

140

160

180

200

AL WATANTV

MBC 1 MBC 2 AL RAI AL ARABIYA AL JAZEERA MBC 4 ROTANACINEMA

MBC DRAMA KUWAIT TV 1

TRP


PROFILING IN KUWAIT


147139

109

88 85

6356 53 52 51

0

20

40

60

80

100

120

140

160

AL WATANTV

AL ARABIYA AL JAZEERA MBC 2 AL RAI TV MBC 1 ESC ROTANACINEMA

AL HAYAT TV MBC 4

TRP

PROFILING IN KUWAIT : ARAB MALES 35+ YEARS



181

156

140132

102

83 81 79 75

60

0

20

40

60

80

100

120

140

160

180

200

MBC 2 MBC 1 AL JAZEERA DUBAI TV ABU DHABIAL OULA

MBC 4 AL ARABIYA ROTANACINEMA

SAMA DUBAI MBC ACTION

TRP

MBC Group, 33.7%

DMI, 15.7%Al Jazeera Group, 9.6%


Rotana Group, 6.6%

Zee Group, 3.2%

Sky News Arabia, 2.8%

Al Aan Tv, 2.4%LBC Group, 1.4%

Others, 11.5%

Al Dafrah Tv, 1.6%Cbc Group, 1.0% Sharjah TV Group, 0.3%

Al Hayat Group, 0.8%Funoon TV, 0.2%

PROFILING IN UAE



173 169

130119

106 101 95

72 7163

0

20

40

60

80

100

120

140

160

180

200

AL JAZEERA MBC 2 AL ARABIYA DUBAI TV MBC 1 ABU DHABIAL OULA

ROTANACINEMA

SAMA DUBAI SKY NEWSARABIA

DUBAI ONETV

TRP

PROFILING IN UAE : ARAB MALES 35+ YEARS



200185

64 5847 47 42 42 39 36

0

50

100

150

200

250

MBC 1 BAHRAIN TV 1(Channel 44)

MBC 4 MBC 2 MBC ACTION AL ARABIYA BEIN SPORTS2HD

MBC DRAMA AL JAZEERA ROTANACINEMA

TRP

MBC Group, 39.8%


Rotana Group, 5.0%

DMI, 3.0%Abu Dhabi Group, 3.0%

LBC Group, 1.1%Art Group, 0.2%

Zee Group, 2.0%Al Hayat Group, 0.4%

Others, 28.5%

Funoon TV, 1.8%

PROFILING IN BAHRAIN

Source: IPSOS Telemetry Mar-Apr 2014 Survey | Target: All Arabs


235

146

10187

52 51 44 37 34 33

0

50

100

150

200

250

BAHRAIN TV1 (CHANNEL

44)

MBC 1 AL ARABIYA AL JAZEERA MBC 4 AL ALAM BEIN SPORTS6

DUBAI TV FUNOON TV BEIN SPORTS2HD

TRP

PROFILING IN BAHRAIN : ARAB MALES 35+ YEARS

Source: IPSOS Telemetry Mar-Apr 2014 Survey | Target: Arab Males 35+ Years


Local85%

Arab15%

PROFILING IN KSA

By Nationality



Male73%

Female27%

PROFILING IN KSA

By Gender



15-2413%

25-3418%

35-4420%

45-5422%

55+27%

PROFILING IN KSA

By Age Group (in years)



Below 20004%

2,001-4,00011%

4,001-6,0009%

6,001-8,0008%

8,001-10,0009%10,001-12,000

9%

12,001-14,000; 5%14,001-16,000; 4%

16,001-18,000; 4%

18,001-20,000; 5%

Above 20,00012%

No answer20%

PROFILING IN KSA

By Income (in SR)



Self employed16%

Employee47%

Not working temporarily

1%

Retired8%

Not working28%

PROFILING IN KSA

By Occupation



Local25%

Arabs75%

PROFILING IN UAE

By Nationality



Male86%

Female14%

PROFILING IN UAE

By Gender



15-2420%

25-3432%

34-4432%

45-5413%

55+3%

By Age Group (in years)

PROFILING IN UAE



Below 2,000 Dhs; 1.0%

2,001 - 4,000 Dhs; 4.3%

4,001 - 7,000 Dhs7.0%

7,001 - 10,000 Dhs10.3%10,001 - 12,000 Dhs

8.5%

12,001 - 15,000 Dhs; 4.9%

15,001 - 20,000 Dhs; 4.8%

20,001 - 25,000 Dhs; 2.4%

25,001 - 30,000 Dhs; 3.8%

30,001 - 35,000 Dhs; 1.5%35,001 - 40,000 Dhs; 1.5%40,001 - 45,000 Dhs; 2.3%

45,001 - 50,000 Dhs; 0.6%

Above 50,000 Dhs; 4.6%

No Answer42.4%

PROFILING IN UAE

By Income (in AED)



By Occupation

Self employed12%

Employee68%

Not working temporarily; 0%

Retired; 1% Not working19%

PROFILING IN UAE



5,746,555

3,090,106

1,227,077

692,765 667,926 575,434 515,025 502,361 326,066 247,268

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000Ira

q

KSA

Mor

occo

Syria

Jord

an

Egyp

t

Om

an

Liby

a

Kuw

ait

Leba

non

View

ers

Viewers by Country



THANK YOUTHANK YOU

Al Arabiya News Channel Profile and Statistical Figures.

Documents

Transcript of Al Arabiya News Channel Profile and Statistical Figures.