Case Study – Virtual Experience

http://telibrahma.com/ Follow us on www.facebook.com/PointARTApp

Adorning Readers’ Mobiles on Akshaya Tritiya

• The Times of India Chennai edition brought out a special feature on Akshaya Tritiya, considered as one of the most auspicious days to buy gold

• Jewelers wanted to showcase their collection through various offers and cash in on the Akshaya Tritiya fervor

• Visibility was not very high as it was a pullout and not the main feature

• The Akshaya Tritiya special pullout featured some of the most popular jewelers in and around Chennai

• All print ads were IntARact enabled for readers to experience the authentic jewelry collection each one offered

• The engagement was designed to be a comprehensive marketing solution – not only presented the jewelry collection on the users’ mobiles but also allowed them to find & contact their nearest store!

• Users even got to visit the jeweler websites and watch promotional videos – all this by just capturing the ad/s on their mobiles!

AR enabled print ads

Case Study – Virtual Experience

http://telibrahma.com/ Follow us on www.facebook.com/PointARTApp

Engagements delivered on readers’ mobiles

Visit http://youtu.be/IaIC8YjJYiQ to experience the Akshaya Tritiya via intARact engagement better!

The Akshaya Tritiya special feature augmentation resulted in More than 2,600 engagements in a single day! 4,900+ Widget Views across all print ads 750+ Unique Users & 300+ Repeat Users Users spending an average of 2mins on the

engagements

The AR concept was found to be very interesting by the Chennai branch of Times Of India

Most popular jewelers across Chennai were covered Campaign attracted consumers across 70+ cell phone

models! The Advertorial content was magnified to vast

propositions

Case Study – Virtual Experience

http://telibrahma.com/ Follow us on www.facebook.com/PointARTApp

AR through Image Recognition can deliver responses while integrating long-term brand objectives

TG can be engaged by cashing in on special occasions like these

Appeal can be enhanced as was done in the case of Akshaya Tritiya by augmenting the entire feature

Jewelers were able to market themselves far more than they could as in the case of conventional ads

As the concept of AR catches, visibility increases for readers and adoption increases for the brands

Such feature-led propositions deliver very high ROI for all constituencies – readers, editors, journalists & brands alike

TOI Chennai can now connect with individual jewelry brands and spur them to adopt AR for their regular ad communication

Also ensure better value to advertisers & readers, and in the process, higher advertising revenues

TOI Chennai can share their experience within the system & carry the AR benefit to the category nationally