AKSHARA- FINAL

AKSHARATowards gender justice

SUBMITTED BYNIMISHA NIKHAR BINUJA SHRESTHA RITU SINGH BERTILA THABAH AYESHA ZAFAR DEEPALI KUNJEER3/14/2011 AKSHARA...TOWARDS GENDER JUSTICE

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INTRODUCTIONWhat do you mean by AKSHARA????? An Alphabet A Word An Expression A women resource center. Established in the year 1995 as a Project of FREA.

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INTRODUCTIONFocus Areas of Work:

Gender Equality . Women s Empowerment. Secularism. Democracy.

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VISIONTo establish a gender just and violence free society.

GOALTo establish a gender equality in society by empowering women to access their rights and develop their capacities.

MISSIONTo challenge the system of patriarchies. To influence the youth. To empower young women.3/14/2011 AKSHARA...TOWARDS GENDER JUSTICE 4

STRATEGIC OBJECTIVESTHE STRATEGY OF INFORMATION SHARING. THE STRATEGY OF CAPACITY DEVELOPMENT. THE STRATEGY OF NETWORKING. THE STRATEGY OF ADVOCACY.

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STRUCTURE OF AKSHARAAkshara, Women's Resource Centre

Information for transformati on programme (ITP)

Community Video Unit (CVU)

Youth for Change Programme (YCP)

Partner For justice Programme

Empowering Dreams Program / Gender Resource Centre

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HIERARCHY OF AKSHARANandita Gandhi, Nandita Shah (Co- Director)Vinita Balekundre ( Sr. Program co-ordinator) Sunita Bagal (Program Coordinator) Ruchi Palan (ITP) , Urmila Salukhe (EDP) , Anisha Padhi , Santosh Birvatkar . (Program Officer). Vinita Kamath ( Manager - HR , Finance & Administration) Sampada Nare. (Office Assistant) Asmita Gurav. (Secretary) Amit Vengule (Office Support)3/14/2011 AKSHARA...TOWARDS GENDER JUSTICE 7

Amol Lalzare (Sr. Video Producer)

Anmol Dharmadhikari (Training Coordinator)

Nita Shirali (Coordinator)

Yashodhara Salve, Samata Jadhav, Manoj Dabhade, Pradeep Paralkar. (Video Producer)

ORGANISATION STRUCTURENANDITA GANDHI Finance Nandita Gandhi ITP Nitin Survey Marketing Nandita Shah. NANDITA SHAH Operations Shruti Kanetkar. Adminstration Sunita Bagal. Asmita Gurav. Savita. Nandita Gandhi. GRC Nandita Shah. Urmila. Snehal. Sunita Bagal. Sunita Bagal Yashodhara. Varsha. Nandita Gandhi. CVU Nandita Shah. Nandita Shah. Anmol Dharmadhikari. Samata. Rohina. Sandhya. Nandita Gandhi. YCP Nandita Shah. Nandita Shah. Vinita Balekundre.3/14/2011 AKSHARA...TOWARDS GENDER JUSTICE

Sushil.

Priyanka. Mithun. Sanjog.8

ETHICS OF AKSHARACORE VALUES. GOVERNANCE. ACCOUNTABILITY. HUMAN RESOURCE. FINANCIAL TRANSPARENCY AND ACCOUNTABILITY.3/14/2011 AKSHARA...TOWARDS GENDER JUSTICE 9

WHAT THEY DO?Women s Education and Capacity Development. 100 deserving young women for educational scholarships. 100 - 150 women attend gender & skills workshops. Free reference facility with 4000 books in English & Marathi. Conduct two online courses called StreeNet on women s right & movement.

Training Change Agents. 400 youth put through different types of perspective building workshops. Youth involved in activities like organizing seminars, initiating social actions & advocacy. Select youth are placed with NGO s , campaigns,& organizations3/14/2011 AKSHARA...TOWARDS GENDER JUSTICE 10

WHAT THEY DO?Using Media as a Tool. Training a group of basti youth in video making & dissemination of it to basti communities. Theatre workshops to prepare for street plays. Workshops on journalism for raising social issues.

Advocacy Formulation or amendments to legislation for women. Support & participate in the women s movement . Support progressive social movements working with dalits, workers & tribals.3/14/2011 AKSHARA...TOWARDS GENDER JUSTICE 11

PROGRAMSYouth For Change. Empowering Dreams Program. Information for Transformation. StreeNet Online Course. Yuvati Mela or Info Fair.3/14/2011 AKSHARA...TOWARDS GENDER JUSTICE 12

PROGRAMSCommunity Video Unit. Partners for Justice Program. The Leher Campaign. The 103 Helpline.

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HRM OF AKSHARASelection of Team. Job Profile. Appointment. Probation. Confirmation. Performance Appraisals. Resignation. Retirement.3/14/2011 AKSHARA...TOWARDS GENDER JUSTICE 14

MARKETING IN AKSHARACreate awareness by visiting colleges and various libraries. Conducts Melas and Festivals. Own documentaries which are played in various social events concerning gender bias and injustice. Active Participation in various campaigns, protests and social events.

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FINANCIAL INFORMATIONDONORS.

HIVOS, a human right agency in Netherland. Global fund for Woman, USA. Sir Ratan Tata Trust, India. Sir Dorabji Tata Trust, India. Bread for the World, Germany. ICCO, The Netherlands. Concern India, Mumbai, India. Swedish International Development Agency, Sweden. Unruhe Privatstiftung , Austria. Credit Suisse First Boston Bank, Mumbai. Individual Donations.3/14/2011 AKSHARA...TOWARDS GENDER JUSTICE 16

PROJECT DONETITLE:- Registration and Marketing of Akshara s Publications. OBJECTIVES:-

Registration Process through ISBN. Revising the prices of their books. Designing the marketing strategy for the books. Selling their published books.3/14/2011 AKSHARA...TOWARDS GENDER JUSTICE 17

PROJECT DONERegistration of books.

International Standard Book Number ( ISBN ) 13 Digit Number- Identifies books and books like product. Standard identifier for the book industry all over theworld.

Identifies, uniquely, your book as your book & go on eachbook that is printed.

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PROJECT DONE

Help in finding the book in :Facebook, Visual Bookshelf)

Search engines (Google, Yahoo, Bing) Bookstores New web and social networking world (Amazon.com,

Steps for Registering a Book.

Register your publishing company with your state & informthem that we will be publishing books.3/14/2011 AKSHARA...TOWARDS GENDER JUSTICE 19

PROJECT DONESteps for Registering a Book.

Collect the appropriate forms for your business structure fromsecretary of state office & list the "books.

Pay them appropriate fee to register your business with your state. Through your federal tax ID number report your book sales to thegovernment for business taxes and for wholesale purchases of things like printing supplies.

The ISBN agency for the United States is Bowker, and you can purchaseyour ISBNs from them on their website. Once you have your ISBNs, you will be ready to publish your books.3/14/2011 AKSHARA...TOWARDS GENDER JUSTICE 20

PROJECT DONERevising the prices of Published Books :-

Basis for Revised Prices:

Content of the Book. Quality of the pages. Attractiveness of the books. Prices of Books.

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PROJECT DONEMarketing of published books.

Came up with few marketing strategies.

Visited retail book stores. Carried out few marketing strategies.3/14/2011

Door to door selling. Women s magazine. women oriented clubs , community meetings. NGO s Colleges , Public & Private Libraries. Advertisement on social websites.


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PROJECT DONE

Problems faced :

Reasons that attracted people to purchase books :

Private Circulation Price Proof Donated books Triplet Receipt

Belonged to NGO. Colleges had women empowerment and related issues as subject. Research on such topics. Housewives .AKSHARA...TOWARDS GENDER JUSTICE 23

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NATE MAITRICHE MELAWAAlso known as Maa-Beta Melawa organized by Akshara Women s Resource Centre and BMC s Savitribai Phule Gender Resource Centre on 13th November,2010. It is an integral part of Empowering Dreams Program. Objective is to focus on the beautiful relationship that exists between the mother and the daughter and making this relationship more open, symbiotic and healthy through various games.3/14/2011 AKSHARA...TOWARDS GENDER JUSTICE 24

NATE MAITRICHE MELAWA

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KITE FLYING FESTIVALKite Flying Festival for Women s Right organized by Akshara and Savitribai Phule Gender Resource Centre on the occasion of Makar Sankranti on 12th Jan 2011. Bollywood celebrity Amrita Rao joined in this festival. The main aim is to win for women an opportunity to show their presence in public spaces.

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KITE FLYING FESTIVAL

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KITE FLYING FESTIVAL

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KABIR FESTIVAL

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YUVATI MELAYuvati Mela an event for young women. It attempts to give them a space to have fun as well as learn, share experiences and express their views. Games carried in Mela as follows:

SWAYAMVAR

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YUVATI MELA

SNAKES AND LADDERS SACK RACE

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YUVAK AND YUVATI MELA

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AKSHARA- FINAL

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