Akjaroen Rice “TRIPLE A report” The Royal Chitralada Projects.
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Transcript of Akjaroen Rice “TRIPLE A report” The Royal Chitralada Projects.
Akjaroen Rice
“TRIPLE A report”
The Royal Chitralada Projects
BEST PRACTICESORGANIZATION STRATEGIES FOR BUSINESS SUSTAINABILITY
NTN MEDICAL TEAM AKJAROEN RICE ROYAL CHITRALADA PROJECTS
Focus on foreign markets (not only domestic)
Focus on foreign markets (not only domestic)
Focus in a majority of population: farmers
Low labor cost (localization) The only company with a Fair Trade Certificate
There are connectivity between many of the projects or activities
Marketing strategies: Product => special design, quality – ISO 9001:2008; Prices => 3 level; Promotion=> distributors with good relation with hospital, exhibitions
Insurance quality to its customer, competitive price and without chemicals
Long term political support, it is The King project
Low cost of production: Machine design by himself, work at night
Use natural resources effectively and healthy way
German experts in marketing and production areas
Experience working as engineer in big companies
Technical support
Promotion of creativity, training
Long term and strong relation with farmers: back money, training, meetings, provide seed
“R&D” of the farmers (experimentation and demonstration purposes)
ORGANIZATION STRATEGIES FOR HUMAN RESOURCES
NTN MEDICAL TEAM AKJAROEN RICE ROYAL CHITRALADA PROJECTS
Promotion of creativity, training
Long term and strong relation with farmers: back money, training, meetings, provide seed
One department
“Give the people what the people want” (Owner ‘s words)
MECHANISM FOR BUSINESS COMPETITIVENESS
NTN MEDICAL TEAM AKJAROEN RICE ROYAL CHITRALADA PROJECTS
Received support from Government
Received support from Government
Give support in R&D for farmers
Low labor cost (localization) The only company with a Fair Trade Certificate
Differentiation in quality
To have a vision of the future
INCORPORATION OF BUSINESS ETHNIC CONCEPT AND CSR
NTN MEDICAL TEAM AKJAROEN RICE ROYAL CHITRALADA PROJECTS
No explicit policy No explicit policy but in facts benefit farmers in many ways
Focus in farmers
Incorporate foreigner workers
DEVELOPING / STRENGTHENING BUSINESS TO BUSINESS NETWORKS
NTN MEDICAL TEAM AKJAROEN RICE ROYAL CHITRALADA PROJECTS
Works only with distributors Long term and strong relation with the main suppliers – the farmers: back money, training, meetings, provide seed
There are connectivity between many of the projects or activities
RECOMMENDATION AND COMMENTS
AKJAROEN RICE
Diversify risk by expanding to others farmers in different regions
What will happen when other companies get the Fair Trade Certificate ?
RECOMMENDATION AND COMMENTS
NTN MEDICAL TEAM
Look for partners for new markets
Obtain the ISO 13485
LESSONS LEARNED
NTN MEDICAL TEAM AKJAROEN RICE ROYAL CHITRALADA PROJECTS
Experience is needed (to trade to produce)
Experience is needed (from being an engineer to being the manager)
Long term policies is required
Is the stage of life important? The owner wants to grow up the company
Is the stage of life important? The owner wants to keep things in the short time and focus in his family
Makes your company looks as international company
Obtain all the certificate you can (if you are the only one, BETTER!)
THANK YOU!THANK YOU!THANK YOU!THANK YOU!THANK YOU!