Akira Marketing Presentation (2008)
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Transcript of Akira Marketing Presentation (2008)
• AKIRA is a global brand owned by TT AKIRA is a global brand owned by TT International, a consumer electronics International, a consumer electronics distributor and trading company founded in distributor and trading company founded in 1984. 1984.
• The company’s sales and distribution The company’s sales and distribution network has steadily expanded over the network has steadily expanded over the years and AKIRA now sells a comprehensive years and AKIRA now sells a comprehensive range of consumer electronic products, range of consumer electronic products, including audio-visual and home appliances, including audio-visual and home appliances, in over some 60 countries. in over some 60 countries.
About AKIRA
Extensive Market Coverage
Wide Range of Electronics/ Electrical
Products
Blu Ray
HMDI Player
Digital Setup Box
LCD TV with DVD Combo
LCD TV with Multi-Media Player
LCD TV with Motion Enhancement (120Hz)
Soundwave Scorpion
Soundwave Soundbar
Soundwave Capricorn
Blender
Juicer
Induction Cooker
Air Con (with Inverter Technology)
Industrial Power Generator
Variable Refrigerant Flow Systems
AwardsGlobal Trader’s Program 2008
GfK No. 1 DVD Player 2007
AKIRA Revenue ($ million)
IntegratedMarketingCommunications
IntegratedMarketingCommunications
To position AKIRA to the next level of brand identity through selected premium products, maximising the strength of AKIRA’s brand value and extensive global presence.
Moving Forward