Akira Marketing Presentation (2008)

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Transcript of Akira Marketing Presentation (2008)

Page 1: Akira Marketing Presentation (2008)
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• AKIRA is a global brand owned by TT AKIRA is a global brand owned by TT International, a consumer electronics International, a consumer electronics distributor and trading company founded in distributor and trading company founded in 1984. 1984.

• The company’s sales and distribution The company’s sales and distribution network has steadily expanded over the network has steadily expanded over the years and AKIRA now sells a comprehensive years and AKIRA now sells a comprehensive range of consumer electronic products, range of consumer electronic products, including audio-visual and home appliances, including audio-visual and home appliances, in over some 60 countries. in over some 60 countries.

About AKIRA

Extensive Market Coverage

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Wide Range of Electronics/ Electrical

Products

Blu Ray

HMDI Player

Digital Setup Box

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LCD TV with DVD Combo

LCD TV with Multi-Media Player

LCD TV with Motion Enhancement (120Hz)

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Soundwave Scorpion

Soundwave Soundbar

Soundwave Capricorn

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Blender

Juicer

Induction Cooker

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Air Con (with Inverter Technology)

Industrial Power Generator

Variable Refrigerant Flow Systems

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AwardsGlobal Trader’s Program 2008

GfK No. 1 DVD Player 2007

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AKIRA Revenue ($ million)

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IntegratedMarketingCommunications

IntegratedMarketingCommunications

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To position AKIRA to the next level of brand identity through selected premium products, maximising the strength of AKIRA’s brand value and extensive global presence.

Moving Forward