Akd advocaten & sm
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Vincent Everts?
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Vincent Everts?
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Innovation acceleration
Innovation study trips:2008: China2009: Russia2010: Brazil
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Innovation acceleration
Innovation study trips:2008: China2009: Russia2010: Brazil
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Tudou.com earlier then YouTube
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Tudou.com earlier then YouTube
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Social Media
2.0
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• Generatie
• X,Y, Z
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• Generatie
• X,Y, Z
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• Mijn Tools
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Videoblogger
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Videoblogger
Talk to Me!
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• kassa
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internet connected TV
bron: GfKFriday, June 17, 2011
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internet connected TV
2010: 7%
bron: GfKFriday, June 17, 2011
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internet connected TV
2010: 7%2011: 15%2013: 60%
bron: GfKFriday, June 17, 2011
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Power of online Video
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YouTube uploadsper minuut
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YouTube uploadsper minuut
0
11
22
33
2007 I 2007 II 2008 I 2008 II 2009 I 2009 II 2010 I 2010 II
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Video wordt top kwaliteit
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Make your own company TV Channel
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Make your own company TV Channel
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www.yubby.comFriday, June 17, 2011
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www.yubby.comFriday, June 17, 2011
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Search automatically on 30 networks
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www.yubby.comFriday, June 17, 2011
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www.yubby.com
First weekusers send in 2000 video’s300.000 unique viewers
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SM @AKD • Sales: Word of mouth
• Huidige klanten,
• Recepties, Seminars,
• Artikellen
• Sociale Media
• Linkedin passief, paar discussies
• NOT Twitter, Facebook (was verboden)
• NOT Youtube, Blogs
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Volg Vincent Everts livein zijn elektrische Leaf
- Live auto lifestats- Live 1.6mbit streaming video- Live Google maps- Twitter with driver- Twitter with Car- Interviews
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Volg Vincent Everts livein zijn elektrische Leaf
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Internet is pain!
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What are we going to talk about?
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time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
What are we going to talk about?
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Web1.0
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Web1.0
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How do we spend our time?
4%6%
19%
33%
39%
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TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
4%6%
19%
33%
39%
TV RadioInternet NewspapersMagazines
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Time & advertisement
Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h
TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06
NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h
Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph
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• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from
Youtube, Google earth/map, gmail, apps etc
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Google adwords
•Easy to set-up•Easy to budget•Price per keyword
Also onYouTube
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Why callvia computer?
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It’spersonal!
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It’spersonal!
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It’spersonal!
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MS Paid $6bn for online advertising company aQuantive in 2007
$40B for Tmobile USA
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MS Paid $6bn for online advertising company aQuantive in 2007
$40B for Tmobile USA
668M clients145M active users/month207B minutes +39B minutes 2010$13/$52 user$5/yr$860M/20109x SalesBusiness?
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“Microsoft has always had the ability to take really great technology and ruin it”
MS Paid $6bn for online advertising company aQuantive in 2007
$40B for Tmobile USA
668M clients145M active users/month207B minutes +39B minutes 2010$13/$52 user$5/yr$860M/20109x SalesBusiness?
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59
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Tablet market in 2014
60
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Playmate
63
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Playmate
63
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Interview Chief Architect VtsPN @marceln
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12
IMPACT ON BUSINESS
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DELL Case
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DELL Case
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Dell notebooks
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Dell notebooks
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Online bestedingen
2010: 9 miljard euro
2009: 7,3 miljard euro
bron: thuiswinkel.org
Web-influenced 48 miljard
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ProductinformatieSocial toolsFriday, June 17, 2011
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ProductinformatieSocial toolsFriday, June 17, 2011
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90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
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beta
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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Who talks
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“What are you doing in 140 characters”
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LondonCalling.mobiFriday, June 17, 2011
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LondonCalling.mobiFriday, June 17, 2011
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• s
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• s
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Social Networking
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Wordprocessing 1951
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Wordprocessing 1985
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Wordprocessing 1985
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Wordprocessing 2008
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Wordprocessing 2008
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