Akbar Travels

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Akbar TravelsIntroduction :

1.1 Brand Identity :

Akabar travelsis the largest travel organisation in india which is considered in

approved branches in IATA ,no of staff as well as in yearly turnover of the bussiness.

In 2007 akbar travels installed a travel portal named as akbartravelsonline.com.this

portal play a vital role in between organisation and company to helping the

customers for in low fare flight tickit in national and international areas. As with newdesign and changes akbar travels changed the name of their web site and placed

akbartravels.com instead of akbartravelsonline.com

After 2007 it got an great success with high amount of growth.to survive in this

competative enviornment as well as to make stronger its eiting services to

customers and travel partners.too many new things offer as well as new gift packs

has been added to their web site.indian railways online e tickits are also available

now at their web site and also to their partners who are going to take advantage of

their above services which are launched on their web site

In the year of !"7# they started as a small travel agency specialist in gulf areas from

our india to a well incorporated agency providing all entire vital of travel servises was

indeed spectacular.they started their first office in south india in kerla.currently they

has $% branches in kerla only spreading all over the state following all district in kerla

which is specially called as GODS OWN COUNTRYthey also has a branch

offices in all metro cities which are fullfiled all the nessesary conditions for to set up a

travel agency.

&ue to national highways of eastern and nothern states of india the response and

demand of traveling company was outstanding.their staff and their mission motivatethe whole organisation and their staff to work as harder as they can to archive their

well settled goals and ambitions in given period of time.

'urrently akbar travels has their %7 branches are registered and certified by IATA

and their (0 branches are not registered and certified by IATA but then also in all

over india they serving their customers as good as they can to attract the customers

towards them for greater bussiness.


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1.2 Marketing Stratergy in the Akbar Travels :

Marketing strategy is a process to make organisation aware about their limited resorces on higher

oppurtunities to increase their sales and to archive sustainable competitive advantage.marketing

strategy is the proccessed and pre identified and evaluated plan by the organisation to fullfill the

market need at specific level and their respective objectives of the marketing.these trategyies are very

dynamic and completely interactive in nature.it also includes a carefully scanning of external and

internal environments of the organisation.in organisation. the External environment includes factors of

customer analysis,target market analysis,segmentation analysis,competitive environment analysis as

well as all the factors which are come in political social environmental economical likely to impact

success.In Internal Enviornment factors includes are as like marketing mix,growth performance

analysis,as well as strategic analysis which will going to implement by the organisation.many of the

organisations are normally have the director of marketing who is responsible only the responsible for

management of all marketing activites of the organisation.Operation manager is responsible for all theimplementation of the marketing function of the organisation and he is the only person to be

concerned with other function of the oragnisation also.

Through the little efort successul marketing wont be implemented.by

Establishing and maintaining planned successul marketing programs

campaigns as well seminars requires specic time and efort

management.this stratergy plays an vital role to run the organisation in

competitive era in todays world. Its called the backbone o any successul

organisation.Akbar travels is sel established travel agency.To develop and

planned and efective marketing stategy or akbar travels organisation toattract the customers towards them.the ollowing arketing strategy can

be adopted by the Akbar travels to attract peoples towards them which

are as ollows!

To assist the customers and or their warm welcome their should be

enough respectul staf to co"operate and help them with their

queries. They can provide all the basic and acomondation acility to their

tourist at their respective destinations on tour. #rovide respectul qualitative and better guide on tour to guide your

tourist Travel organisations can Advertise their special ofers and packages

with comparative amount or their tourist on airports$print media

$and any other communications channels which organisation has. %rganisations can sign a contract with their &otel agents to convey

the customers to choose akbar travels Travel organisations has to classiy which type o customers they are

looking or and provide den as per their nessesarily packages.'etstake an e(ample o i targeting business class then travels


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organisation can ofer them a better quality services lu(ury comorts

additional benets as compare to the other travel company to

attract more customers towards them or to make an contract with

british lutansa or )et airways to get an quality service or their

customers.

Network and Customer Relationship Marketing Strategies Of Akbar

Travels

To build rapport as well as relationship with diferent persons in

seminars or in social events is nothing but Networking.it helps to

akbar travel organisation and individual to build an efective

relationship and bonding with their diferent entities and

companies. *imilarly in the akbar travels $networking is too much important or

their e(panding the business as well its services. Akbar travels can spread their business by attending social events

seminars which are organised at national international leval by

boards o tourism industry to meet a new peoples or e(panding

and promoting their brands with diferent channels o marketing. In this events$ e(ecutives o the various company participate.These

e(cutive ofered discount packages or their personal or business

trips to stay connected with same travel organisation.Akbar Travels

organisations should have quality persons or e(ecutives to

participate in this events to promote their organisations *pecial service rom the Akbar travel company can be ofered a

best package and destination and management o the travel

organisation to make sure that each customer is satised rom the

travel services. This is the very creative and attractive role to build network and it

will help Akbar travel organisation to grow their business. +ustomer relationship is type o relationship which includes all the

customers who are staying connected and using the services o thetravel company.,y managing customer$clients as well sales

prospects interactions with company is called as customer

relationship management.its main goal and ob)ective o the akbar

travel company is to attract$ tie up and win a new clients and retain

which company already has as well reold e(isting clients to reduce

the marketing costs to gain more prots.its very important to

maintain this relation thought the organisation. ost o the time customer is very comortable and interested to

preer suggested option or travel by someone which is clode to


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them which includes riend amily members etc.so management o

the travel organisation has to give equal importance to them. To sustain and servive in this competitive environment the

management o the akbar travels organisation should assess the

stratergies o the other travel organisations and as per that theycan ofer their customers a great ofers to attract towards them Its plays an vital role to akbar travels to improve their organisation

standerds and to archive the ob)ectives o the company -ollowing actors which should be implemented by Akbar travels in

+ustomer relationship anagement +/0!

+ustomer welcomed very respectully because theye(pects a warm welcome rom the organisation persons or

e(ecutives.In proper respectul manner they should b

greeted. -riendly environment has to be created in organisation as

well in o1ces so that customer seems to be like their

home. I management o organisation is aware about their

e(isting customers then they should provide them a

beneciary discount and tell them about new ofers orprovide them special rates which makes them happy and

make them loyal customers o the Travel company or long

period o time 2now the customers by their needs e(pectations etc

,y maintaining the value propositions

aintain great ocus on business resources on activities

which build long term customer and economic value Travel organisation have to provide all the essential

acilities or their customers which they are p3aid or.

1.! Marketing and Customer "o#alt# Strategies

Organisation has to aware about their strength and weekness before develop the marketing plan for

organisation.!O" analysis information is reated to past trends as well annual report analysis of

market and their competition..In addition of opportunities and threats environment should be

cleared.to servive in this competitive era they has to evaluate new strategy for targeting their goals

and tactics.inventory control ,service for special customers and all other activitives which takes part in

each day within the hospitality or tourism operation,


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#ustomer loyalty plays an vital role in this organisations which make customers to buy or use

organisation services and to attract right customer towards them."he best way of generating customer

loyalty is to provide a best service to their customers.new relationship strategy also be implemented

for new or old ones to make them happy and stay connected with their travel organisation.loyalty of

customers is too much important in this business because its called an asset of the bussines which

make an incredible change in the organisation and their customer relationship.incresing in the loyalty

of customers it will help to increase the profitability,strategies of the industry and those which can be

adopted by akbar travels to gain customer loyalty are as follows $

%roviding loyalty customers attractive and attainable offers

&ia email keeping customers in touch

'y showing that you remember your loyal customers and you really care them

'y providing free helpline for customers

'ringing loyalty cards that entitle them to a discount

Executive has to b aware about all offers of the company which will help to give better and

unintrupted service to their customers.

The akbar Travels has following Marketing nad lo#alt# strategies whi$h

are provided to $ustomers !

%ortal Of Online &ooking !

.

(kbartravels.com portal helping and assisting their passenger wise

decisions and bestest travel plans by using one hub place for their

vacation and tour needs.

%assengers easily gets rail tickits hotel bookings and low fair air tickits

'ookings for national as well as international destinations.

'iggest archivement cum success of akbartravels is gaining direct access

of low cost carriers operating in india as well outside of india

Its already leading portal promoting all the no frill carriers operating

domestic flights in india

Its also expanded to gulf on international level such as air (rabia,air

india express ans fly duabi with many more portals added in it.

Its one type of mall or hub which customer can buy all the tickits

overhere

)or budget councious passengers holiday packages has been promoted on

akbartravels.com portal.tourism hot spots are available at low fair cost are

available in india and abroad


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Akbar Travels Corporate servi$es !

Corporate travel wants a efficiency *uality and

promptness.understanding the re*uirement of this particular

sophisticated travel segment is the primary importance toprovide great service and *uality.

Our aims to provide better *uality service from our *uality

teams to these professional at optimum cost

+euirements of all travel auxillary services will be provided

by the organisation for this type of segment customers along

with - hours service of the customer care or help desk

'etter personal service is our strong point

!e allotted a great knowlegable and experienced accountmanager to client to build up all knowledge of their specific

needs and business related travel re*uirementsfor un

intruptable services

It doesnt ensure a *uality of service but also provides

valuable feedback for individual which help us to make

suitable changes according to their re*uirements and our

executives also gets an better experience to behave and

provide a *uality service to our valuable customers !e provides all services which includes air tickits,hotel

bookings,visa services,foreign exchange and many more.

'nterstate &us Servi$e !

'nstead of taking direct flight to a city far away from their home

townthey prefer to take sleeping bus service to their native . there is troble of getting air tickits at reasonable cost in busy season that

is when akbartravels come in to picture for their service of interstate bus

service

we are the lucky and first travel agency who get an government approval

fro opening a interstate bus booking counters at leading national as well

international airports in india.

Airport Ti$kiting Counters !


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!e have opened a leading airport tickiting counters at there leading

airports in india for the benefit of the customers who make changes in

their tour.

"his counters are located nearly the departure area and provide all

services related travelling as well air tickits holiday packages and

electronic tickits of the trains.

Akbar Travels

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