Ajeet Kumar Presentation on Pepsi

8/9/2019 Ajeet Kumar Presentation on Pepsi

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Presentation On Pepsi

Presented For:Oral Communication

Presented By:

Ajeet KumarAijaz Ali

Goush BuxMohd :Ayaz

Presented To:Miss Shanza


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Introduction

Pepsi is a carbonated soft drink produced andmanufactured by PepsiCo, and PepsiCo is theAmerican Multinational Company and world leader inconvenient snacks, foods and beverages with revenuesof more than $43 billion and over 198,000 employees.

Pepsi has been bringing fun and refreshment toconsumers for over 100 years. The drink was first madein the 1890s by pharmacist Caleb Bradham in New Bern,North Carolina. The brand was trademarked on June 16,

1903. There have been many Pepsi variants producedover the years since 1898.

Pepsi can be found in nearly 200 countries around theglobe.


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LOGO


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OBJECTIVES

The objective that the Pepsi Company wishesto achieve is that it wants to remain andcontinue to be the best or number onebeverage company in Pakistan.

As Pepsi is already the number one beveragecompany in Pakistan but it has to maintain its

position, power and status and in order toachieve their target constant dedication andand hard work is required.


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As far as the company is concerned and theyare satisfies with their progress and they wishto expand their market share from 72% to 100%driving all their competitors out of the business.


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PEPSI IN PAKISTAN

In Pakistan Pepsi was introduced in 1979, in thebeginning Pepsi did face a lot of problem because

at that time Coca Cola had 72% market share.

However in 1980 Pepsi was offered as a franchise

agreement with the Coca Cola company, whichthey did accept and there after it came to beknows Pepsi.


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STRENGTH

Pepsi has a broader product line and outstandingreputation.

Record revenues and increasing market share.

Lack of capital constraints (availability of large free cashflow).

Great brands, strong distribution, innovative capabilities.

Number one maker of snacks, such as corn chips andpotato chips


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PACKAGING


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PRODUCTS

Near 40 product in Pakistan of Pepsi some popularproduct I show here,

Pepsi

Diet Pepsi Mountain Dew

7up

Mirinda

Slice

Aquafina

Tropicana Juice

Pepsi Max

Lays Chips


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UPCOMING PRODUCTS

Already Pepsi introduced many types of drinks, andthis time Pepsi creating a new kind of drinks,

For Children:

They add Vitamins or some nutritious element that are necessary to children.

For Adults:Drink with very light alcoholic which is more suitable for the adults.

For All PeopleCreate a new flavor like mint-cola.

Recent Pepsi Launch New Product

Amp Energy DrinkTEST OF CHERRY


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WEAKNESS

Pepsi hard to inspire vision and direction for large globalcompany.

Not all PepsiCo products bear the company name

PepsiCo is far away from leader Coca-cola in theinternational market - demand is highly elastic.

OPPORTUNITY

Food division should expand internationally.

Noncarbonated drinks are the fastest-growing part of theindustry.

There are increasing trend toward healthy foods.

Focus on most important customer trend - "Convenience".


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COMPETITORS

Pepsi is the largest beverage company in Pakistanwith 72% market share. It has not been an easierpathway for Pepsi to gain nearly 3/4th of ourcountrys market share in less time compare to its

biggest competitors Coca Cola Limited.

In 1994, Coke reduced the prices to Rs. 5 and Pepsihas to reduce their prices in order to compete.

In doing this, both the companies had to bear hugelosses.


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Cock had a loss of 9 million whereas Pepsi the mainsufferer bearing a loss of 14 million.

This price war was reduced when Coca-Cola agreednot to go on price competition ever again.

COMPETITORS


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THREATS

Pepsi is blamed for pesticide residues in their productsin one of their most promising emerging markete.g. in India,

Over 50 percent of the company's sales come from

Frito-Lay; this is a threat if the market takes a downturn,

PepsiCo now competes with Cadbury Schweppes,Coca-Cola, and Kraft foods (because of broaderproduct line) which are well-run and financially sound

competitors Size of company will demand a varied marketing program;

Social, cultural, economic, political and governmentalconstrains.


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PROMOTION

Pepsi cola company has promoted its product by everymeans of promotion. Like for example through electronicmedia (television, radio, internet), through print media,through bill boards etc.

The Pepsi have also signed some agreements with somevery strong and expanded retailers.

The exclusive agreements are signed with Pizza Hut andKFC, so in Pizza Hut or KFC you will only find Pepsi

products (and not its competitors). Pepsi has continued using product endorsement by

using TV actors/models and cricketers, and otherfamous celebrities in order to promote their products.


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CONCLUSION

Pepsi has a long-standing commitment to protectingThe consumers whose trust and confidence in its

Products is the bedrock of its success.

Pepsi commitment is to deliver sustained growth,through empowered people, acting with

responsibility and building trust.


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Ajeet Kumar Presentation on Pepsi

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