1 © 2008 Nokia

Connecting People in new and better ways

Connecting People in new and better ways

Ajay Vasudeva

Building a differentiator around design – developments

and opportunities in research and engineering

2 © 2008 Nokia 2 © 2008 Nokia

A world where everyone can be connected

Our visionOur vision

3 © 2008 Nokia

Industry environment Industry environment

3 © 2008 Nokia

4 © 2008 Nokia

People use their mobiles for multiple purposes

4 © 2008 Nokia

Messaging37 %

Multimedia16 %

PIM14 %

Productivity1 %

Utility4 %

Games4 %

Browsing8 %

Voice12 % Time allocation per

application

Source: Smartphone 360 study 2007

5 © 2008 Nokia 5 © 2008 Nokia

Key developments in the business environment

End-to-end solutions and experiences

Diversifying consumer needs

Industry convergence

Need for an open ecosystem

Challenger mindset

6 © 2006 Nokia

Mobile devices have become powerful multimedia computers

All of my connected applications, always with

me

GPS

“Tipping point” for mobility

3.6+ billion mobile phones worldwide

80 percent of people on the planet are in-range of a cell network

More people now have access to an Internet-ready mobile devicethan a PC

.6% growth in GDP

An increase of

10 mobile phones per 100 people

9 © 2008 Nokia

Key opportunitiesKey opportunities

9 © 2008 Nokia

Symbian Foundation

10 © 2008

12%

11%

11%

4%2%

60%

SymbianLinuxMicrosoft RIMAppleOther

The leading global open platform

Source Canalys – Cumulative 12 month period to Q1 2008

11

Mobile software set free:Openness Symbian Foundation

Symbian Foundation

12 © 2008

The innovation platform for all•Operators

•Developers

•Service providers

•Hardware vendors

•Device manufacturers

•Engineering services

•Industry verticals (Healthcare, education, Rural etc)

13 © 2008 Nokia 13 © 2008 Nokia

Consumers driven thinking

Consumers driven thinking

Symbian Foundation

14 © 2008

Accelerate availability of new services and experiences

15 © 2008 Nokia 15 © 2008 Nokia

Solutions to peopleSolutions to people

16 © 2008 Nokia Nokia Symbian / 21Jan2009 / Ajay Vasudeva

Company Confidential

Services: Huge window of opportunity

MediaMaps

Gaming Music

Messaging

The world in 2012:

$ 60 billion for these

core markets

16 © 2008 Nokia

17 © 2008 Nokia

Connecting the next billion

18 © 2008 Nokia

Consumer value proposition: Affordable connectivity

18 © 2008 Nokia

Service• Voice & text

• Wide coverage

• CPP/Prepaid

Handset• Easy to use

• Reliable & durable

• Attractive

Total cost ofownership•Service

•Handset

•Tax

Cash barrier•Handset: credit

•Service: low top-ups

© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials19

Livelihood and Life Improvement Services are Highly Relevant; Entertainment has the

Widest Appeal

Livelihood

AgricultureLivelihood

AgricultureLife improvement

EducationLife improvement

Education EntertainmentEntertainment

Nokia Life Nokia Life ToolsToolsInform, Involve, Inform, Involve, EmpowerEmpower

Lack of additional income opportunities

Lack of additional income opportunities

Lack of basic informationPrices, weather, inputs, techniques

Lack of basic informationPrices, weather, inputs, techniques

Agriculture: Large Potential for Removing Market Inefficiencies

Pain pointsPain points Potential ServicesPotential Services

Note: 2006 data Source: FAO database; China rural statistical yearbook 2007; BCG analysis

Target segmentTarget segment

516M

803M

43%58%

AgricultureTotal workforce

Suppliers / buyersInfo dissemination

Suppliers / buyersInfo dissemination

Customized agriculture information

Customized agriculture information

Local information and news

Local information and news

Product information messages

Product information messages

The MeraNokia Agriculture service in Maharashtra

Education: A Bridge for a Better Tomorrow

Pain pointsPain points Potential servicesPotential servicesTarget segmentTarget segment

Low-tier population

831M 837M

46% 59% 5-34

0-4

35-49

>49yr

Note: Urban population includes low-income households only (~<$2,000 income p.a.) Sources: China Statistical Yearbook 2007, EIU; UNESCO Institute for Statistics

Access, affordability & quality Highly competitive

systems

Access, affordability & quality Highly competitive

systems

Basic education inadequateBasic education inadequate

Complement Entrance exampreparation

Complement Entrance exampreparation

Increase Confidence

English learning General knowledge

Increase Confidence

English learning General knowledge

The MeraNokia Education service in Maharashtra

India R&D – Ajay 2008.ppt / vpg

ECOSYSTEM in I ndia

Ministry of Commerce

Academia/University Tier I, II

NRC Forum Nokia India

High School India

Bollywood & Entertainment

Mobile Monday

Open Source Community

Small & Medium Size Industry

Global MNC in India (TI, STMicroelectronics

Nokia Subcontracting Strategic Partner (Wipro, TCS, Infosys)

R&D India

Nokia flagship Stores in India

NASSCOM CII

TIE

Ministry of Rural Dev.

Ministry of Education

Ministry of Health Care

Ministry of Sports

Ministry of Agriculture

Network Operators

Social Community

NGO’s

Service Providers

23 © 2008 Nokia Nokia Symbian / 21Jan2009 / Ajay Vasudeva

Company Confidential

23 © 2008 Nokia Company Confidential

“Together, lets create services and solutions…

…that change people’s lives”

Ovi.com23 © 2008 Nokia Devices Q4 and full year 2008 Business Review Company confidential

24 © 2008 Nokia

THANK YOU

Best mobile devices everywhere

THANK YOU

Best mobile devices everywhere

24 © 2008 Nokia

Best value for every user

Nokia 6220

classic

Nokia E71

Nokia 6210

Navigator

Nokia 5000

Nokia N85

Value for money

Highest perceived value

Nokia 6600 fold