Ajax World Monetize Your App 101308

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©2008 AdMob, Inc. Confidential & Proprietary Examples Monetize Your iPhone App Ali Diab VP of Products, AdMob

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Transcript of Ajax World Monetize Your App 101308

Page 1: Ajax World Monetize Your App 101308

©2008 AdMob, Inc. Confidential & Proprietary

ExamplesMonetize Your iPhone App

Ali DiabVP of Products, AdMob

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Why iPhone?

Personal & engaging medium

Heavy consumers of mobile content

High net worth demographic

©2008 AdMob, Inc. Confidential & Proprietary

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Why AdMob for iPhone?

Mobile advertising leader

Hundreds of top apps & sites

Innovative ad formats

CTRs 4x vs non-iPhone mobile web

©2008 AdMob, Inc. Confidential & Proprietary

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Innovative ads for iPhone Sites & Apps

Canvas

Video

Audio

Web

iTunes

Maps

App Store

Call

©2008 AdMob, Inc. Confidential & Proprietary

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AdMob’s iPhone Network: Sample Publishers

iPhone iPhone SudokuSudoku

foriPhone

Your site or app here

Web AppsWeb Apps

Native AppsNative Apps

©2008 AdMob, Inc. Confidential & Proprietary

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iPhone User Data

Income Users

< $15k 1%

$15k - $35k 6%

$35k - $50k 4%

$50k - $75k 15%

$75k-100k 18%

100k+ 43%Did not answer 13%

Ethnicity Users

White 68%

AA / Black 6%

Asian 4%

Hispanic 18%

Other 4%

Gender Users

Male 60%

Female 40%

Age Users

18-24 10%

25-34 30%

35-54 43%

55+ 17%

Education Users

Some HS 4%

HS Degree 6%

SomeCollege

25%

CollegeDegree

31%

GradDegree

34%

All iPhone Owners 18+ Demographics

•76% used Mobile Internet in past 30 days

•61% have HHI > $75K

•Balanced Gender Representation

•Over-index higher education levels

Based on most current iPhone user data available – does not include new iPhone 3G usage

©2008 AdMob, Inc. Confidential & Proprietary

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AdMob for iPhone, Canvas

Mummy Movie Banner Adfrom AdMob for iPhone

Expandable Canvas offerscustom engagementactions

Users can checkshowtimes or watch themovie preview onYouTube

Click Here in Slideshow Mode to Watch a Video of this Ad in Action ©2008 AdMob, Inc. Confidential & Proprietary

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AdMob for iPhone, Action: Video

Love Guru Banner Adfrom AdMob for iPhone

Click Here in Slideshow Mode to Watch a Video of this Ad in Action

Opens YouTube &immediately playsLove Guru video

©2008 AdMob, Inc. Confidential & Proprietary

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AdMob for iPhone, Action: Maps

Best Buy Banner Adfrom AdMob for iPhone

Opens Google Maps tofind the nearest Best Buy

Users can call or get directionsto the retail location near them

Click Here in Slideshow Mode to Watch a Video of this Ad in Action ©2008 AdMob, Inc. Confidential & Proprietary

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AdMob for iPhone, Action: Web

Jaguar Banner Ad fromAdMob for iPhone

Launches Jaguar’siPhone-specific mobilesite

Click Here in Slideshow Mode to Watch a Video of this Ad in Action ©2008 AdMob, Inc. Confidential & Proprietary

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Opens the iTunes MusicStore directly to the band’salbum

AdMob for iPhone, Action: iTunes

Click Here in Slideshow Mode to Watch a Video of this Ad in Action

Low vs. Diamond (band) Text& Tile Ad from AdMob foriPhone

Users can preview& purchase thealbum

©2008 AdMob, Inc. Confidential & Proprietary

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AdMob for iPhone, Action: Call

Luxor Banner Ad fromAdMob for iPhone

Prompts userto confirm

Initiates a voice call toLuxor HotelReservations

Click Here in Slideshow Mode to Watch a Video of this Ad in Action ©2008 AdMob, Inc. Confidential & Proprietary

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AdMob for iPhone, Action: Audio

Stitcher Radio Text & TileAd from AdMob for iPhone

Launches mediaplayer to play audiofile

Click Here in Slideshow Mode to Watch a Video of this Ad in Action ©2008 AdMob, Inc. Confidential & Proprietary

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AdMob for iPhone, Action: App Store

Loopt Text & Tile Adfrom AdMob for iPhone

Opens the Apple AppStore directly to the LooptApp

Users can immediatelydownload the LooptApp

Click Here in Slideshow Mode to Watch a Video of this Ad in Action ©2008 AdMob, Inc. Confidential & Proprietary

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2005-2008 AdMob, Inc. Confidential & Proprietary

ExamplesKnots App Case Study

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Knots iPhone App: Description

2005-2008 AdMob, Inc. Confidential & Proprietary

App Description:Tie your fingers inknots with thissimple, fun game.Touch and releasethe spots as theyappear anddisappear…andkeep extra fingers atthe ready!

Developer:Josh Snyder(works at AdMob!)

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Knots AdMob Ad Campaign Summary

2005-2008 AdMob, Inc. Confidential & Proprietary

Approved for AppStore on 9/11

Prior to campaign launch:>> Only a handful of downloads>> Not ranked in top 100

Ran AdMob ads to drive downloads starting 9/17

Ranked #6 Free App on 10/13

Reached >7,000 daily downloads

Monetizing App with AdMob Ads

Earning as much as $641 / dayDownload Knots Now - Free

AdMob Ad Linking to Knots’ AppStore Page

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Knots AdMob Spend Drove Ranking

2005-2008 AdMob, Inc. Confidential & Proprietary

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Accepted toApp Store

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Last Day ofAdvertising Spend

Peak Rank:#38

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2005-2008 AdMob, Inc. Confidential & Proprietary

ExamplesAdMob iPhone App Examples

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Tap Tap Revenge

#1 ranked app for several weeks

>1 million downloads in first 2 weeks

•Music game like Guitar Hero•Touch screen to tap beats•Multiplayer game expands reach

App Description

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SportsTap

Ranked within the top 25 apps

Reach a high net worth, male audience

•Sports portal for iPhone portal.•Detailed box scores•In-depth team and player statistics•Season statistics and transactions

App Description

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Box Score Baseball

Popular sports app

Reach a high net worth, male audience

•Baseball score app•Personalize app with your favoriteteam’s pages

App Description

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Bubble Wrap

Top 20 app

Casual gamer audience

•Touch screen to pop bubbles•Simple game leads to high adengagement rates

App Description