AITP: What every student needs to know about LinkedIn to get their first job
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Transcript of AITP: What every student needs to know about LinkedIn to get their first job
http://strominator.com David Strom 310 857 6867
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What every student needs to know about LinkedIn to get
their first job
David Strom
310-857-6867
http://strominator.com David Strom 310 857 6867
2
http://strominator.com David Strom 310 857 6867
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Agenda
• Ways to beef up your profile
• Do’s and don’ts
• How to grow your network
• Ask for recommendations
• Privacy and visibility issues
• Applications and discussion groups
• Beyond LinkedIn: Email and blogs
http://strominator.com David Strom 310 857 6867
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Why bother
• The new “Parachute”
• Typical business uses
• What happens if you don’t join
• It isn’t just for job seekers
• Start small and develop experience and learn by using more of its features
http://strominator.com David Strom 310 857 6867
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Too many choices!
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Your profile
• What is in a name -- header, email identity, and photo
• Status updates
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John’s header
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My header
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Ways to show your name
• Nancy Shoup, MBA
• Nancy Shoup, ace project manager
• Nancy Shoup, project manager maven
• Nancy Shoup, project manager professional
http://strominator.com David Strom 310 857 6867
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Do’s
• Make sure they are people you can visualize in your mind or have some memory
• Do check LinkedIn daily• Make sure you have your settings the
way you intended• Constantly cultivate and feed your
network
http://strominator.com David Strom 310 857 6867
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Don’ts
• Don’t send out mass invites to more than 30 people at once
• Don’t put non-professional items in your status updates
• Don’t obsess about the number of connections and build slowly over time
• Don’t just get started on the site two weeks before you are changing jobs
• Don’t worry too much about using InMail
http://strominator.com David Strom 310 857 6867
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But I don’t know anyone!
http://strominator.com David Strom 310 857 6867
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How to grow your network
• Sending out invites
• Accepting requests
http://strominator.com David Strom 310 857 6867
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Criteria for adding people
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Now let’s add them!
http://strominator.com David Strom 310 857 6867
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Export from email address book
http://strominator.com David Strom 310 857 6867
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Be choosey!
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Forwarding requests
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Recommendations
• But I don’t know anyone!
• Part time jobs
• Family friends, neighbors, other adults who know you well can be a good substitute
http://strominator.com David Strom 310 857 6867
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Recommendations
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Privacy and visibility
http://strominator.com David Strom 310 857 6867
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Facebook “marriage”
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Do you want your connections visible?
• Visit this setting first!
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What is the difference?
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Different types of contacts
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Making your contact info visible
• In Profile/edit contacts:
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Profile updates announced
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Status info visible to contacts
http://strominator.com David Strom 310 857 6867
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Public profile
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Listing your Web sites
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Applications
• Twitter connection
• Wordpress
• Tripit
• Slideshare
http://strominator.com David Strom 310 857 6867
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Twitter connection
• Tweets ===> update your LinkedIn status
• But only one account on each service can be paired!
• Can limit the updates if you include a special hashtag
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Join Groups
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Here are just a few in the area
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Claim a Public Profile URL
http://strominator.com David Strom 310 857 6867
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Should you pay for it?
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What else should you do?
http://strominator.com David Strom 310 857 6867
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Finally: check LinkedIn daily
• For new job postings on your groups
• For new connections with your network
• To tweak your profile and update your job history
• To update your status with noteworthy activities, meetings, or plans
http://strominator.com David Strom 310 857 6867
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Good luck with your networking!
David Strom
(310) 857-6867
http://strominator.com
http://webinformant.tv
Slides available:
http://slideshare.net/davidstrom