Aito CEA Geolocation Analysis Feature Description

Status Date Classification Version

Draft 13.02.2014 Confidential 1.0

Approved by Author

Aito Technologies Dan Silfvast

Contents

1. Introduction ...................................................................................................................................................... 5

2. Functionality ..................................................................................................................................................... 6

2.1. Showing location based KPI values on the map .............................................................................................. 6

2.2. Drill-down to selected locations ....................................................................................................................... 6

2.3. Show active locations for selected customers ................................................................................................. 6 3. Charts and KPIs ................................................................................................................................................ 8

3.1. Customer map ................................................................................................................................................. 8

3.2. Service usage map views ................................................................................................................................ 8

3.2.1. Voice usage KPIs ......................................................................................................................................... 8

3.2.2. Data access usage KPIs ............................................................................................................................... 8

3.2.3. Data content usage KPIs .............................................................................................................................. 8

3.2.4. SMS/MMS usage KPIs ................................................................................................................................. 8

3.2.5. USSD usage KPIs ........................................................................................................................................ 9

3.3. Service experience map views ........................................................................................................................ 9

3.3.1. Voice experience KPIs .................................................................................................................................. 9

3.3.2. Data access experience KPIs ....................................................................................................................... 9

3.3.3. SMS/MMS experience KPIs.......................................................................................................................... 9

3.3.4. USSD experience KPIs ................................................................................................................................. 9

3.4. Fault map ........................................................................................................................................................ 9

3.4.1. Fault KPIs ................................................................................................................................................... 10

3.5. Revenue and lost revenue maps ................................................................................................................... 10

3.5.1. Revenue KPIs ............................................................................................................................................. 10

3.5.2. Lost Revenue KPIs ..................................................................................................................................... 10

4. Pre-requisites and limitations ....................................................................................................................... 11

Date Print Date Version

13.02.2014 13.2.2014 1.0

Document Name Classification Status

Aito CEA Geolocation Analysis Confidential Draft

Author(s) Page

Dan Silfvast 3(11)

Revision history

Date Version Description Author(s)

16.8.2013 1.0 First version Dan Silfvast

Date Print Date Version

13.02.2014 13.2.2014 1.0

Document Name Classification Status

Aito CEA Geolocation Analysis Confidential Draft

Author(s) Page

Dan Silfvast 4(11)

DISCLAIMER AND LIMITATION OF LIABILITY

THE SOFTWARE AND ANY RELATED WRITTEN MATERIAL IS PROVIDED AS IS , AND THE LICENSOR

DISCLAIMS AND DO NOT WARRANT THE PERFORMANCE OR RESULTS YOU MAY OBTAIN BY USING THE CEA

SOFTWARE AND ALL REPRESENTATIONS OR WARRANTIES OF ANY KIND, WHETHER EXPRESSED OR

IMPLIED, WITH RESPECT TO IT, INCLUDING MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE.

LICENSOR DOES NOT WARRANT THAT THE SOFTWARE WILL MEET LICENSEE'S REQUIREMENTS OR THAT

THE OPERATION OF THE SOFTWARE WILL BE UNINTERRUPTED OR ERROR-FREE. THE LICENSOR SHALL

NOT BE LIABLE FOR ANY DIRECT OR INDIRECT, SPECIAL, INCIDENTAL OR CONSQUENTIAL DAMAGE,

WHETHER BASED ON THE LICENSING CONTRACT OR TORT OR ANY OTHER LEGAL THEORY, ARISING OUT

OF ANY USE OF THE SOFTWARE OR ANY PERFORMANCE OF THE LICENSING AGREEMENT. THIS LIMITATION

APPLIES TO ALL COUNTRIES AND TERRITORIES INCLUDING WITHOUT LIMITATION BREACH OF CONTRACT,

BREACH OF WARRANTY, NEGLIGENCE, STRICT LIABILITY, MISREPRESENTATIONS, AND OTHER TORTS.

THE LICENSOR EXPRESSLY DISCLAIMS THE LICENCEES POSSIBLE USE OF THE CEA SOFTWARE IN

CONFLICT WITH THE INTERNATIONAL, NATIONAL OR TERRITORIAL LEGISLATION, ACTS, STATUTES, AND

AUTHORITIES RULINGS OR RECOMMENDATIONS ON PRIVACY IN ELECTRONIC COMMUNICATIONS AND

MESSAGING, PERSONAL DATA REGISTRATION, CONSUMER LAW, BUSINESS DATA PRIVACY AND SECURITY

OR ANY SIMILAR STATUTES, LAWS OR ACTS OR INTERNATIONAL AGREEMENTS.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL THE LICENSOR OR ITS

SUPPLIERS OR RESELLERS BE LIABLE FOR ANY DAMAGES WHATSOEVER (INCLUDING WITHOUT LIMITATION,

SPECIAL, INCIDENTAL, CONSEQUENTIAL, OR INDIRECT DAMAGES FOR PERSONAL INJURY, LOSS OF

BUSINESS PROFITS, BUSINESS INTERRUPTION, LOSS OF BUSINESS INFORMATION, OR ANY OTHER

PECUNIARY LOSS) ARISING OUT OF THE USE OF OR INABILITY TO USE THIS SOFTWARE PRODUCT, EVEN IF

THE LICENSEE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IN ANY CASE, THE LICENSORS

ENTIRE LIABILITY UNDER ANY PROVISION OF THE SOFTWARE LICENSE AGREEMENT SHALL BE LIMITED TO

THE AMOUNT ACTUALLY PAID BY YOU FOR THE SOFTWARE.

Copyright Aito Technologies Oy 2013. All rights reserved

Date Print Date Version

13.02.2014 13.2.2014 1.0

Document Name Classification Status

Aito CEA Geolocation Analysis Confidential Draft

Author(s) Page

Dan Silfvast 5(11)

1. Introduction

The Geolocation analysis feature brings Google Maps to Aito CEA, allowing analysis of customer usage,

experience and business by geographic area.

Using the Geolocation analysis feature, users can identify the locations with e.g. most subscriber activity,

traffic, faults or generated revenue by visually inspecting the cell locations on the map.

The Geolocation analysis plots KPIs on Google Maps based on cell coordinates. Map views are provided

in all Aito CEA views that include KPIs grouped by location. This includes:

Customers by location

Usage by location

Experience by location

Faults by location

Revenue and lost revenue by location

KPIs are visualised as variable size circles at the location, visualising e.g. the number of customer,

amount of traffic or number of faults at a location by showing larger circles for locations with more

customers, traffic or faults.

Figure 1 Geolocation Analysis map view example

Date Print Date Version

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Document Name Classification Status

Aito CEA Geolocation Analysis Confidential Draft

Author(s) Page

Dan Silfvast 6(11)

2. Functionality

The Geolocation Analysis views offer the following functionality.

2.1. Showing location based KPI values on the map

The Geolocation Analysis views plot KPIs on the map based on customer activity in different cells. Any of

the location based KPIs can be visualised on the map as variable size circles visualising the KPI values

in each location in relation to the other locations.

Figure 2 KPI details for a location

Moving the mouse pointer over a location shows a pop-up with details on the location and the selected

KPI.

2.2. Drill-down to selected locations

The map views allow selecting a set of location and drilling down to the customers with activity in the

selected locations. Drilling down automatically zooms the map view to cover the selected area.

Figure 3 Drill down and zoom

2.3. Show active locations for selected customers

All map views function seamlessly with the filtering and drill-down functions in Aito CEA. Drill-down to a

specific customer group (or even a single customer) and view the locations the customers in this group

have made calls, downloaded data or experienced problems with the network.

For example, view the locations where the customers from Corporate X have experienced problems with

4G devices.

Date Print Date Version

13.02.2014 13.2.2014 1.0

Document Name Classification Status

Aito CEA Geolocation Analysis Confidential Draft

Author(s) Page

Dan Silfvast 7(11)

Figure 4 Locations where Corporate X customers have experience problems with 4G

Date Print Date Version

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Document Name Classification Status

Aito CEA Geolocation Analysis Confidential Draft

Author(s) Page

Dan Silfvast 8(11)

3. Charts and KPIs

The following map views and KPIs are included in the Aito CEA Geolocation Analysis feature.

3.1. Customer map

Visualises the number of customers with activity in each location, or the locations where a selected set of

customers have been active.

KPIs

Number of customers with activity

3.2. Service usage map views

Presents the number of customers and service usage related KPIs per location.

3.2.1. Voice usage KPIs

Call count

Average call count per customer

Minutes of Use (MoU)

Average Minutes of Use (MoU) per customer

Average duration per call

3.2.2. Data access usage KPIs

Session count

Average session count per customer

Downloaded volume (MB)

Average downloaded volume per customer

Uploaded volume (MB)

Average uploaded volume per customer

Session duration

Average duration per session

3.2.3. Data content usage KPIs

Total visit count

Average visit count per customer

3.2.4. SMS/MMS usage KPIs

Total SMS count

Total MMS count

Average SMS count per customer

Average MMS count per customer

Date Print Date Version

13.02.2014 13.2.2014 1.0

Document Name Classification Status

Aito CEA Geolocation Analysis Confidential Draft

Author(s) Page

Dan Silfvast 9(11)

3.2.5. USSD usage KPIs

Total USSD request count

Average USSD request count per customer

3.3. Service experience map views

Visualises service experience KPIs per location.

3.3.1. Voice experience KPIs

Dropped calls

Failed call attempts

Average number of dropped calls per customer

Average number of failed call attempts per customer

Call drop rate

Call setup failure rate

3.3.2. Data access experience KPIs

Dropped data sessions

Failed data session attempts

Average number of dropped data sessions per customer

Average number of failed data sessions attempts per customer

Data session drop rate

Data sessions setup failure rate

3.3.3. SMS/MMS experience KPIs

Failed SMSs

Failed MMSs

Average failed SMS count per customer

Average failed MMS count per customer

SMS failure rate

MMS failure rate

3.3.4. USSD experience KPIs

Failed USSD requests

Average failed USSD requests per customer

USSD failure rate

3.4. Fault map

Visualises the fault count and fault frequency for each location.

Date Print Date Version

13.02.2014 13.2.2014 1.0

Document Name Classification Status

Aito CEA Geolocation Analysis Confidential Draft

Author(s) Page

Dan Silfvast 10(11)

3.4.1. Fault KPIs

Fault count

Average fault count per customer

3.5. Revenue and lost revenue maps

Presents revenue and lost revenue estimates per location.

3.5.1. Revenue KPIs

Total revenue

Total volume revenue

Total call setup charge

Average revenue per customer

Average volume revenue per customer

Average call setup charge per customer

3.5.2. Lost Revenue KPIs

Lost revenue

Average lost revenue per customer

Date Print Date Version

13.02.2014 13.2.2014 1.0

Document Name Classification Status

Aito CEA Geolocation Analysis Confidential Draft

Author(s) Page

Dan Silfvast 11(11)

4. Pre-requisites and limitations

The following pre-requisites must be fulfilled in order to utilise the Geolocation analysis feature using

Google Maps:

The geolocation analysis feature must be licensed as part of Aito CEA, including an annual license

fee for the use of Google Maps

BTS metadata must include latitude and longitude coordinates for each cell

The Aito CEA Reporting Servers must have internet access in order to access Google Maps

The Geolocation Analysis views are available only in the Hourly and Daily analysis views in Aito CEA.

4.1. Licensing

CEA feature that must be licenced and also draws an annual S&M fee to allow continued access to the

maps