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GROUP 2:

Rakesh S KGiriraj Navander

Anjani Krishna K SNarla Venkat Nikhil

Ajay Milind HalepatyKoppineni V N S Rohit Kumar

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INTRODUCTION

Incorporated on July 7, 1995 for promoting telecommunication er!ice" It i one of India# leading pri!ate ector pro!ider of telecommunication

er!ice $it% more t%an 2&9"'1 million cutomer $it% mar(et %are of

2&)"

It re!enue for *nancial year 2+1&15 tood at - 92+,'9& million

.%e net pro*t for t%e *nancial year 2+1&15 $a - 51,/'5 million

.%e RO0 of irtel i /"52)

Gro$t% rate of t%e company i 7) for t%e *nancial year 2+1&15

Gro$t% rate of t%e Indian telecom indutry for *nancial year 2+1&15 i 11)

Purpose of the Analysis:e are doing t%i analyi to undertand %o$ t%e irtel company i preentlydominating t%e telecom mar(et in India" %at are t%eir trengt% and $ea(neeinternally and opportunitie and t%reat e3ternally and $%at trategy t%ey %a!e toadopt in order to maintain t%eir poition and to compete $it% t%eir competitor"

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Supporting

Activities

PrimaryActivities

irm infrastructure 4R tool, I6, 0RP, et$or(ing08uipment, .elecom e8uipment for co!erage and ignal trengt%,I. Infratructure

!R management I. (illed $or( force, .elecom engineer,4utomer er!ice .eleale training, ranc%iee management,ta;ng and training"Technology "evelopment 4reating a 'G enaalue 4%ain

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?ey Primary cti!ityOutbound Loisti!s"

@2@ er!ice to I@ manage all I. er!ice li(e

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Primary Activity 0alua#l

e

Rare Inimita#l

e

Seamlessly

Organise"

0RIO

Compati#ili

ty

In#oun"

$ogistics

)*uipment0en"or 7 Chip

level(

e o o e o

Operations

Net%or&

integration

e o o e o

Out#oun"$ogistics

Outsourcing an"

Soun"

Distri#utor

e e e e e

,ar&eting an"

Sales

Online ,ar&eting5 3ran"

e e e e e

>RIO nalyi:

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The strengths are:

1 Out

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3argaining po%er of Suppliers

.%ere are num

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Opportunities an" Threats "erive"from the analysis of Porter=s ive

orces ,o"elOpportunities: it i %ig%ly Inno!ation dri!en indutry, airtel %ould come up

$it% more inno!ati!e product and %a!e t%e *rt mo!erad!antage"

irtel can alo focu muc% on t%e untapped rural mar(et ofIndia" t%ere i !ery %ig% competition in t%e Indian .elecom Indutry,

airtel %ould alo focu on ot%er de!eloping countrie" not%er opportunity i to increae t%eir trategic partner%ip

$it% de!ice manufacturer" 03: Miaomi Redmi, pple iP%one H"Threats:

.%e maBor t%reat for t%e company i t%e P No

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Strengths

6trategic lliance

6trong @rand Image

ell 0ta

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.%reat

ea(ne

6trengt%

Opportunitie

AressiveStratey

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