Airtel Project Nisha

Study of Airtel Marketing

AAResearch Project Report Report

OnOn

Study of Airtel MarketingStudy of Airtel Marketing

SUBMITTED IN THE PARTIAL FULFILLMENT OF THESUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREEREQUIREMENTS FOR THE AWARD OF THE DEGREE

OFOF

ldquoBachelor of Business AdministrationrdquoldquoBachelor of Business Administrationrdquo(2009-2012)(2009-2012)

Submitted ToSubmitted ToDr Mayank JainDr Mayank Jain(HOD of BBA)(HOD of BBA)

Submitted BySubmitted ByNisha ChauhanNisha Chauhan

Roll No- 8653563Roll No- 8653563BBA 6BBA 6thth SEM SEM

IIMT Institute of Engineering amp TechnologyIIMT Institute of Engineering amp Technology

1


MeerutMeerut

ACKNOWLEDGEMENT

I would like to take an opportunity to thank all the people in collecting the necessary

information and making of the report I am grateful to all of them for their time and wisdom

My project becomes a reality only because of cooperation of many people who had helped me

in completing this project I sincerely extend my gratitude to Dr Mayank Jain(HOD) who has

given me this golden opportunity to have an insight in the corporate world and who has been a

source of guidance and support

Nisha Chauhan

2


CERTIFICATE

This is to certify that Nisha Chauhan 6th SEM student from IIMT Institute of

Engineering amp Technology Meerut affiliated to ldquoCCS University Meerutrdquo has completed her

project under my supervision She made this project to my entire satisfaction and as per

requirement of the course

Arun KumarProject Guide

3


4


Bharti Tele-Ventures

Bharti Tele-Ventures is one of Indias leading private sector providers of telecommunications

services based on an aggregate of 28692627 customers as on September 30 2006 consisting

of 27061349 GSM mobile and 1631278 broadband amp telephone customers

The businesses at Bharti Tele-Ventures have been structured into three individual strategic units

(SBUrsquos) ndash

1) mobile services

2) broadband and telephone services (BampT)

3) enterprise services

The Mobile services group provides GSM mobile services across India in 23 telecom circles

while BampT business group provides broadband amp telephone services in 94 cities The

Enterprise Services group has two sub-units ndash carriers (long distance services) and services

top corporates All these services are provided under the Airtel brand

5


Bharti Enterprises has been at the forefront of technology and has revolutionized

telecommunications with its world class products and services Established in 1976 Bharti has

been a pioneering force in the telecom sector with many firsts and innovations to its credit

Bharti provides a range of telecom services which include Cellular Basic Internet and

recently introduced National Long Distance Bharti also manufactures and exports telephone

terminals and cordless phones Apart from being the largest manufacturer of telephone

instruments in India it is also the first company to export its products to the USA

Bharti is the leading cellular service provider with a footprint in 16 states covering all four

metros It has over 12 million satisfied customers

Bharti Enterprises has successfully focused its strategy on telecom while straddling diverse

fields of business From the creation of Airtel one of Indias finest brands to becoming the

largest manufacturer and exporter of world class telecom terminals under its Beetel brand

Bharti has created a significant position for itself in the global telecommunications

sector Bharti Tele-Ventures is today acknowledged as one of Indias finest companies and its

flagship brand Airtel has over 12 million customers across the length and breadth of India

While a joint venture with TeleTech Inc USA marked Bhartirsquos successful foray into the

Customer Management Services business Bharti Enterprisesrsquo dynamic diversification has

continued with the company venturing into telecom software development Recently Bharti has

successfully launched an international venture with EL Rothschild Group owned ELRO

Holdings India Ltd to export fresh Agri products exclusively to markets in Europe and USA

6


What other operators have achieved in one to two years Bharti has done in just over a month In July 2002

one out of every two people buying a mobile across India chose AirTel We are truly proud to be spearheading

the mobile revolution in the country

- Sunil Bharti Mittal Chairman Bharti Tele-Ventures in 2002

Vision

BY 2010 AIRTEL WILL BE THE MOST ADMIRED BRAND IN INDIA

LOVED BY MORE CUSTOMERS

TARGETED BY TOP TALENT7


BENCHMARKED BY MORE BUSINESS

AIRTEL

Airtel comes to you from Bharti Tele-Ventures Limited - a part of the biggest private integrated telecom conglomerate Bharti Enterprises A consortium of giants in the telecommunication business In its six years of pursuit of greater customer satisfaction AirTel has redefined the business through marketing innovations continuous technological up gradation of the network introduction of new generation value added services and the highest standard of customer care

Bharti is the leading cellular service provider with an all India footprint covering all 23 telecom circles of the country It has over 12 million satisfied customers

Cellular telephony was introduced in India during the early 1990s At that time there were only two major private players Bharti (Airtel) and Essar (Essar) and both these companies offered only post-paid services Initially the cellular services market registered limited growth

8


Moreover these services were mostly restricted to the metros Other factors such as lack of awareness among people lack of infrastructural facilities low standard of living and government regulations were also responsible for the slow growth of cellular phone services in India

Although the cellular services market in India grew during the late 1990s (as the number of players increased and tariffs and handset prices came down significantly) the growth was rather marginal This was because the cellular service providers offered only post-paid cellular services which were still perceived to be very costly as compared to landline communications

Following this realization the major cellular service providers in India launched pre-paid cellular services in the late 1990s The main purpose of these services was to target customers from all sections of society (unlike post-paid services which were targeted only at the premium segment)

Bhartirsquos Mission

9


To be globally admired for telecom services that delight customers

We will meet global standards for telecom services that delight customers through

bull Customer Service Focus

bull Empowered Employees

bull Cost Efficiency

bull Unified Messaging Solutions

bull Innovative products and services

bull Error- free service delivery

10


Board of Directors

The Board of Directors of the Company has an optimum mix of Executive and Non-Executive Directors which consists of three Executive and fifteen Non-Executive Directors

The Chairman and Managing Director Mr Sunil Bharti Mittal is an Executive Director and the number of Independent Directors on the Board is 50 of the total Board strength The independence of a Director is determined on the basis that such director does not have any material pecuniary relationship with the Company its promoters or its management which may affect the independence of the judgment of a Director

The Board members possess requisite skills experience and expertise required to take decisions which are in the best interest of the Company

The composition of the Board is as under

Sunil Bharti Mittal Rajan Bharti Mittal Akhil Gupta Rakesh Bharti Mittal Chua Sock Koong N Kumar Kurt Hellstorm Donald Cameron Paul OrsquoSullivan Professor VS Raju Pulak Chandan Prasad Bashir Abdullah Currimjee Gavin Darby Syeda Imam Ajay Lal York Chye Chang Paul Donovan Arun Bharat Ram

11


ACHIEVEMENTS

First to launch Cellular service on November 1995

First operator to revolutionaries the concept of retailing with the inauguration of AirTel Connect (exclusive showrooms) in 1995

First to introduce push button phone in India

First to expand its network with the installation for second mobile switching center in April 1997 and the first to introduce the Intelligent Network Platform First to provide Roaming to its subscribers by forming an association called World 1 Network

First to provide roaming facility in USA Enjoy the mobile roaming across 38 partner networks amp above 700 cities Moreover roam across international destinations in 119 countries including USA Canada UK etc with 284 partner networks

BHARTI announces aggrement with VODAFONE marking the entry of the Worlds Largest Telecom Operator into India

Bharti Enterprises and AXA Asia Pacific Holdings Limited announce Partnership for a life insurance joint venture in India

Airtel Launches future factory - Centres of Innovation to Incubate Pioneering Mobile Applications

16 states 600 million people Only Indias leading mobile service offers you the truly freedom-packed Prepaid

It is also the first company to export its products to the USA

BHARTI announces agreement with VODAFONE marking the entry of the Worlds Largest Telecom Operator into India

Vodafone to invest approximately Rs 6700 crores (approx USD 15 bn) to acquire

around 10 in Bharti Tele-Ventures Ltd

12


Bharti Enterprises SingTel and Vodafone to take Bharti Tele-Ventures Ltd to

unassailable leadership position in India

The largest single foreign investment ever in the history of India

The largest investment in the Indian telecom sector

Bharti establishes its supremacy in the Indian telecom market having attracted Asiarsquos

best ndash SingTel and now worldrsquos best ndash Vodafone

Bharti set to gain global leadership in the telecom sector

Bharti Enterprises continues to hold shareholding and management control in Bharti

Tele-Ventures

Awards for the year 2006-2007

BHARTI AIRTEL DRAWS TOP HONORS AT THE MIS ASIA IT EXCELLENCE AWARDS 2006

13


BHARTI AIRTEL AMONG THE TOP 10 BEST PERFORMING COMPANIES IN THE WORLD ACCORDING TO BUSINESSWEEK IT 100 LIST

SUNIL BHARTI MITTAL IS THE ldquoCEO OF THE YEARrdquo AT THE FROST AND SULLIVAN ASIA PACIFIC AWARDS 2006 AND BHARTI AIRTEL BAGS ldquoWIRELESS SERVICE PROVIDER OF THE YEARrdquo AND ldquoCOMPETITVE SERVICE PROVIDER OF THE YEARrdquo

BHARTI TELE-VENTURES IS THE ldquoBEST INDIAN CARRIERrdquo AT THE TELECOM ASIA AWARDS 2006

AirTel Appropriating the value of expression

Over the last couple of years the market has grown considerably with deeper penetration and wider usage of voice and data services accompanied by much higher competitive intensity Atul Bindal chief marketing officer Bharti TeleVentures expands on this In this context differentiating merely on network coverage and SMS is just not enough You need to go beyond all the rational identifiers - which are prerequisites in any case - and connect at a deeper level We needed a strong differentiator in an increasingly commoditized and crowded market We found this differentiator in a core human truth that defines our category - which is that there are moments when you need to make your point when you need to be heard Expressing and communicating are perhaps two of the most basic emotions AirTel enables you to make your point in the most expressive way anytime anywhere The campaign is towards owning

14


this through Express yourself We believe Express yourself allows us to connect at a deeper level and create a long-term platform for the brand

For AirTel the challenge also lay in presenting a unified face to the consumer This assumes significance when viewed in the light of the companys pre- and post-paid communication which in the past had been treated very differently Brand image as a result was being driven in two different dimensions Brand AirTel is a category leader straddling completely different market segments such as consumer business and corporate as well as different voice data and payment platforms says Bindal Express yourself enables the brand to unify and connect across the entire base of our existing and prospective customersOne of the most obvious benefits of owning a property such as candid expression (and Express yourself) is the expansive nature of the thought The moment you have as broad a canvas as Express yourself it becomes easy for anyone working on the brand to come up with new ideas and executions Thats what makes a good campaign idea observes Rediffs Prashant Godbole who along with creative partner Zarvan Patel conceived the campaign This is just the proverbial tip of the iceberg Patel adds We will be taking the idea forward in many different ways in the forthcoming work he informs Patel also credits his creative team for fleshing out the idea

In October 2002 Magic led the market with 30 of the market share Bharti claimed that its strategies were one of the most ambitious experiments ever in the Indian pre-paid cellular telephony market However given the increasing competitive pressure doubts were being expressed regarding the ability of Bhartis marketing initiatives to help Magic retain its Magic in the future

AIRTEL BROADBAND

Bharti Televentures is the fixed line operator business of Airtel In the recent branding exercise all the services have been offered under the Airtel brand Data is the next driver for growth This is clear to the operators who have belatedly realized the implications for having a pie in all the segments of telecommunications Hence Bharti ventured in the broadband market

However the main contention in the broadband market is the price offering which includes the bandwidth costs as well as the cost of laying down the copper wire Typically in the mentality

15


of the profit making exercise Airtel has so far focused only in those areas where it perceives that a huge market is present However I still hold that their thrust should be in smaller towns and cities where BSNL would ultimately usurp their potential customer base It seems that their fancily paid MBAs havenrsquot really understood the success of BSNL who focused on the B and C class cities where it has drawn unparalleled support despite the lousy customer experiences This is because of the absence of any other operator

The current offerings by Airtel does not really enthuse a potential customer who is looking at sustained data transfer It is the classic case of having something better than nothing

Add to the lousy customer care that Airtel is slowly perfecting it is staffed with people who usually land up in their jobs with little idea of their job profile The so-called Tech engineers have often been unable to help a customer who is facing issues with the connectivity I have read first person accounts for the same

AIRTELrsquos ENTERPRISE SERVICES

The company is a part of Bharti Enterprises and is Indias leading provider of telecommunications services The businesses at Bharti Airtel have been structured into three individual strategic business units (SBUrsquos) - mobile services broadband amp telephone services

16


(BampT) amp enterprise services The mobile services group provides GSM mobile services across India in 23 telecom circles while the BampT business group provides broadband amp telephone services in 90 cities The Enterprise services group has two sub-units - carriers (long distance services) and services to corporates All these services are provided under the Airtel brand

Our Services

Voice Services Mobile Services

Satellite Services

Managed Data and Internet Services

Managed e-Data Services

17


AirTel launches VQE (Voice Quality Enhancer) for the first time in Kolkata

SERVICE NAME

TYPE OF SERVICE

DESCRIPTION PREPAID CHARGES

(Rs)

POSTPAID CHARGES

(Rs)

Calling Line Identification Presentation (CLIP)

Automatic only for new

acquisitions

Displays the callers number on your mobile phone screen

Rs 25

Dial-a-serviceAutomatic only

for new acquisitions

Users can call to get certain information and service For instance Dial 604 for Infotel Dial 131 for Railway info These call numbers are available in the phone book

Rs 240 per minute

Rs 2 per minute

WAPAutomatic only


download exclusive contents from Airtels WAP site

Per content download


GPRS amp MasalaAutomatic only


Access internet on the move and download exclusive contents from Airtels WAP site

GPRS Charges - Rs 600 per

month


month

646 Calling charges


acquisitions

Users can call into this voice recognition service and listen to jokes movie gossips download ringtones etc

Rs 6 per minutes

Rs 6 per minutes

VAS SMS Charges


acquisitions

Content offered by media companies like Indiatimes Rediff Yahoo fall into this category

Rs 3 per

Introducing VQE (Voice Quality Enhancer) for the first time in Kolkata VQE is a revolutionary new system that spectrally reduces background noise It eliminates acoustic echo adjusts speech levels in both directions and does away with low or distorted speech so that every word of yours can be heard clearly wherever you may be speaking from

The VQE technology has been sourced from Tellabs of USA world leaders in Voice Quality technology Some of the prominent GSM operators using Tellabs solution in the world are SingTel Bell South Telstra BT Cell etc The Tellabs noise reduction technology removes high background noise from the wireless side of the call thus delivering near wireline clear call qualityon mobile phones The Tellabs 3000 series of voice-quality enhancement echo technology also eliminates the complexity of acoustic echo generated by digital mobiles and hands free kits

18


So go ahead Express yourself and feel the difference on Kolkatas only Non-Stop 25G Network

AIRTEL NEWS

Bharti Airtel inks USD 400 million network expansion contract with NOKIA

Bharti Airtel limited Q2 cash profit exceeds Rs 1600 crores PBT crosses Rs 1000 crores

Bharti Airtel is amongst Indiarsquos Most Admired Knowledge enterprises in 2006

Sunil Bharti Mittal receives lsquoThe Honorary Fellowshiprsquo from IETE

Notice of postal ballot for seeking consent of the shareholders on scheme of amalgamation of Satcom Broadband Equipments Limited and Bharti Broadband Limited with Bharti Airtel Limited

Bharti Airtel to Observe Silent period from October 1 2006

PROMOTIONAL STRATEGY

19


After the liberalization of the Indian Telecom Sector in 1994 the Indian cellular market witnessed a surge in cellular services By 2005 there were a total of 12 players in the market with the five major players being Bharti Tele-Ventures Limited (Bharti) Bharat Sanchar Nigam Limited (BSNL) Hutchinson-Essar limited (Hutch) Idea Cellular limited (Idea) and Reliance India Mobile (RIM) (Refer Exhibit I)

All the players except RIM offered services based on the Global System for Mobile (GSM) technology RIM provided services based on Code Division Multiple Access (CDMA) technology as well as GSM

As competition in the telecom arena intensified service providers took new initiatives to woo customers Prominent among these were - celebrity endorsements loyalty rewards discount coupons business solutions and talk time schemes The most important consumer segments in the cellular industry were the youth segment and the business class segment The youth segment was the largest and fastest growing segment and was therefore targeted most heavily by cellular service providers

Bharti Tele-Ventures adopted celebrity endorsement as its chief promotional strategy By 2004 it emerged the unprecedented leader commanding the largest market share in the cellular service market (Refer Exhibit II) Hutch implemented the celebrity endorsement strategy partially relying primarily on its creative advertising for the promotion of its brand BSNL on the other hand attracted the consumer through its low cost schemes Being a state owned player BSNL could cover rural areas and this helped it increase its subscriber base Reliance was another player that cashed on its innovative promotional strategies which included celebrity endorsements and attractive talk time schemes Idea relied heavily on its creative media advertising sans celebrities

20


21


RAHMAN TUNE CROSSES AIRTELrsquoS EXCLUSIVITY BARRIER

October 04 2002

Cellular service provider AirTel seems to have hit the right note with its new commercial starring musician A R Rahman The commercial which is currently on air has a beat which also doubles up as a ringtone which is ostensibly available only to AirTel users But the interesting part is that the ringtone is being flaunted not just by AirTel customers but by customers of rival service providers like BPL Orange and Dolphin as well

ldquoWe did expect the tune to catch up but this has really exceeded our expectationsrdquo admits Bharti Cellularrsquos chief marketing officer (western region) Pratik Pota Overall he explains it is a great advertising product for AirTel and works like a ldquowalking talking brand ambassadorrdquo

The ringtone which is also the jingle for AirTelrsquos TV commercial is proving to be a potent advertising tool for the company It is not very clear what this means for the other cellular operators Cellular users have been ldquoforwardingrdquo the tune to one another which according to Mr Pota has given AirTel a chance to enter the ldquomind of the userrdquo irrespective of which service he opts for

ldquoIt gives the user a chance to go back to the AirTel product and acts as a strong reminder mediumrdquo he explains Marketing professionals like Samsika Marketing Consultantsrsquo managing director Jagdeep Kapoor point to the usage of an ldquoaudio celebrityrdquo as something that is significant

ldquoThe normal practice is to opt for film stars and sportsmen rather than an audio personalityrdquo he says

Rivals though seemingly unfazed by the phenomenon seem to be doing their own homework on this brand of advertising While none of them commented on AirTelrsquos strategy and its impact on their own subscriber base one advertising professional working with a rival service provider opines that the tune is ldquotransientrdquo and not likely to have any long term impact as a brand building tool

Being the latest entrant in the Mumbai circle AirTel has had to find ways of cutting through the clutter

22


Says Mr Kapoorrdquo AirTel will have try to find ways to attract new customers and convert the existing onesrdquo Explaining that the usage of an audio celebrity was more ldquostrategic than tacticalrdquo he adds that non-AirTel users will have the AirTel ldquobrand experiencerdquo inspite of not using the service

While Mr Pota highlights the fact that the usage of the tune by other operators means ldquofree advertisingrdquo for AirTel and the users having a positive disposition towards the product the nature of reaction from competition remains unclear

ldquoCompetition will not do well to adopt a knee jerk reaction and will have to come out with advertising that is well thought outrdquo explains Mr Kapoor He anticipates a situation where the new entrant (AirTel) will continue to be more aggressive

23


TENDULKAR amp SHAHRUKH

Both Tendulkar and King Khan already share the frame for soft drinks major PepsiCo India

Tendulkar is not the first cricketer to endorse Bhartirsquos Airtel brand Indian captain Saurav

Ganguly had done so when Airtel launched its service in the eastern metropolis of Kolkata in

2001

Though company executives were mum on the value of the Tendulkar deal those in the

advertising fraternity peg the signing rate for the three-year deal anywhere between Rs 8 crore

and Rs 10 crore

Both Sachin and Shah Rukh are two of the most sought after celeb endorsers in the country

with the former edging out the latter in the celeb endorsement race The Master Blasterrsquos

portfolio includes brands like Colgate Pamolive ESPN-STAR Sports Pepsi MRF Boost TVS

Palio Visa Adiddas and Britannia The leading brands endorsed by Khan include Hyundai

Pepsi Airtel Tag Huer Clinic All Clear Bagpiper and Videocon among others

According to company executives the idea of roping in Tendulkar is in line with the grouprsquos

strategy to connect to the mass market through celeb endorsers from movies cricket and music

ldquoFor mass connect Shah Rukh and Sachin are the best bet as brand endorsersrdquo says a senior

company executive Bharti plans to launch a multimedia campaign targetting its service at the

mass market

24


25


OBJECTIVE

The objective of my project report is to study the advertising strategy of AIRTEL

Cellular service and its effect on mobile users existing and who are going to use mobile service

in future In other words my aim is to study the Advertising Effectiveness of AIRTEL

Cellular service

26


DATA SOURCES

Data is collected from both the Primary sources ie questionnaire and also from Secondary

sources

Primary sources

The primary source of data collection is through questionnaire The questionnaires are

distributed among 35 peoples and their view is recorded and used in analyzing the data

Secondary sources

The secondary sources includes online sites newspapers and templates from AIRTEL

distributions centers and AIRTEL Customer Care

27


28


People know about AIRTEL cellular service through 30 Friends 70 Advertisements 5 Other Sources

29


Feature of AIRTEL forced people to use AIRTEL is 35 Advertisements 20 Connectivity 10Schemes

35Goodwill

Peoplersquos first choice of cellular service when they want to use mobile phone AIRTEL 45 HUTCH 30 IDEA 8

RELIANCE 10 TATA INDICOM 5 OTHERS 2

30


Feature of AIRTEL is better than the peoplersquos previous cellular service

31


Advertisements 25 Connectivity 60 Schemes 15

AIRTEL users in peoplersquos phone book

32


Less than 30 15 30 - 70 25 More than 70 60

33


Type of advertisement mostly like by people in AIRTEL is

Audio Visual 85Print 2Audio 13

34


Celebrity liked by people very much in AIRTELSachin 55 Shahrukh 38 Kareena 2A R Rehman 5

35


People take benefits of schemes offered by AIRTEL

YES 85NO 13CANrsquoT SAY 2

36


People like most in AIRTEL is

NOKIA + AIRTEL 86AIRTEL MAGIC 5Postpaid services 8AIRTEL Broadband 1

37


Service liked by people most in AIRTEL is AIRTEL missed you service 63Ring tones 15Hello tunes 22

38


People participate contest offered by AIRTEL like BID TO WIN LIrsquoL CHAMPS

YES 72NO 28

39


Type of recharge cards liked by people

More talk time 23

More validity 15

Both 62

40


AIRTEL is 1 in India

Yes 95No 5

41


42


CONCLUSION

The conclusion of my study is that AIRTELrsquos Advertising has a major impact its users

People like its schemes very much AIRTEL had created a very good image on the mind of the

new users of cellular service AIRTEL has adopted a very good strategy by providing a new

connection with NOKIA who is market leader in mobile set many new users buy Nokia sets

and they get a free connection of AIRTEL AIRTEL is successful in capturing the highest

market share by adopting Celebrity Endorsement Strategy AR Rehmaanrsquos tune for AIRTEL

worked as free advertising for AIRTEL as another service user uses it too Other celebrities

like Shahrukh Khan (bollywood) and Sachin Tendulkar (Cricket) has also contributed very

much in AIRTEL

43


RECOMMENDATIONS

By virtue of its connectivity and advertising strategy AIRTEL is successful in grabbing

the highest market share in India but there are still some recommendations from my study

point of view is that AIRTEL needs to make its network service more stronger than other

service providers to dominate the market in future too

AIRTEL should introduce cheaper recharge cards than the other because its

competitor HUTCH had introduced it

AIRTEL should sign more celebrities from cricket and bollywood

44


BIBLIOGRAPHY

ON-LINE WEBSITE

o WWWGOOGLECOIN o WWWAIRTELCO M

NEWSPAPERS

45


o Times of India (15 Oct 2006- 2 Nov 2006)

BOOKS

o Marketing Management Dr SL Varshney and Dr RL Gupta Third Revised Edition Sultan Chand and Sons

46


QUESTIONNAIRE

NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellipADDRESS helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellipOCCUPATION helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellipCELLULAR SERVICE USEDhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

47


If AIRTEL than proceed further

1 How did you know about AIRTEL cellular service Friends Advertisements Other Sources

2 Which feature of AIRTEL forced you to used AIRTEL Advertisements Connectivity Schemes

Goodwill

3 Which was your first choice of cellular service when you want to use mobile phone AIRTEL HUTCH IDEA

RELIANCE TATA INDICOM OTHERS

4 Which feature of AIRTEL is better than your previous cellular service Advertisements Connectivity Schemes

5 How many AIRTEL users in your phone book

Less than 30 30 - 70 More than 70

6 Which type of advertisement you most like in AIRTEL

Audio Visual Print Audio

7 Which celebrity you like very much in AIRTEL Sachin Shahrukh Kareena A R Rehman

8 Have you take benefits of any scheme offered by AIRTELYES NO

9 Which you like most in AIRTELNOKIA + AIRTEL AIRTEL MAGIC

Postpaid services AIRTEL Broadband

48


10Which service you like most in AIRTEL AIRTEL missed you service Free Ringtones

Free Hello tunes

11Do you participate contest offered by AIRTEL like KBC-2 amp Indion Idol-2

YES NO

12Which type of recharge cards you like mostMore talktime

More validity

Both (ie Post paid)

13According to you is AIRTEL is 1 in India

Yes No

49







Board of Directors


MeerutMeerut

ACKNOWLEDGEMENT

I would like to take an opportunity to thank all the people in collecting the necessary

information and making of the report I am grateful to all of them for their time and wisdom

My project becomes a reality only because of cooperation of many people who had helped me

in completing this project I sincerely extend my gratitude to Dr Mayank Jain(HOD) who has

given me this golden opportunity to have an insight in the corporate world and who has been a

source of guidance and support

Nisha Chauhan

2


CERTIFICATE






3


4







(SBUrsquos) ndash

1) mobile services







5






















6






Vision






AIRTEL




8






9










10


Board of Directors






11


ACHIEVEMENTS














12










Tele-Ventures



13







14





AIRTEL BROADBAND



15







16



Our Services


Satellite Services



17



SERVICE NAME

TYPE OF SERVICE


(Rs)

POSTPAID CHARGES

(Rs)



acquisitions


Rs 25




Rs 240 per minute

Rs 2 per minute

WAPAutomatic only









month


month

646 Calling charges


acquisitions


Rs 6 per minutes

Rs 6 per minutes

VAS SMS Charges


acquisitions


Rs 3 per



18



AIRTEL NEWS








19






20


21



October 04 2002








22





23






2001



and Rs 10 crore










mass market

24


25


OBJECTIVE




Cellular service

26


DATA SOURCES


sources

Primary sources



Secondary sources



27


28



29



35Goodwill



30



31




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors


CERTIFICATE






3


4







(SBUrsquos) ndash

1) mobile services







5






















6






Vision






AIRTEL




8






9










10


Board of Directors






11


ACHIEVEMENTS














12










Tele-Ventures



13







14





AIRTEL BROADBAND



15







16



Our Services


Satellite Services



17



SERVICE NAME

TYPE OF SERVICE


(Rs)

POSTPAID CHARGES

(Rs)



acquisitions


Rs 25




Rs 240 per minute

Rs 2 per minute

WAPAutomatic only









month


month

646 Calling charges


acquisitions


Rs 6 per minutes

Rs 6 per minutes

VAS SMS Charges


acquisitions


Rs 3 per



18



AIRTEL NEWS








19






20


21



October 04 2002








22





23






2001



and Rs 10 crore










mass market

24


25


OBJECTIVE




Cellular service

26


DATA SOURCES


sources

Primary sources



Secondary sources



27


28



29



35Goodwill



30



31




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors


4







(SBUrsquos) ndash

1) mobile services







5






















6






Vision






AIRTEL




8






9










10


Board of Directors






11


ACHIEVEMENTS














12










Tele-Ventures



13







14





AIRTEL BROADBAND



15







16



Our Services


Satellite Services



17



SERVICE NAME

TYPE OF SERVICE


(Rs)

POSTPAID CHARGES

(Rs)



acquisitions


Rs 25




Rs 240 per minute

Rs 2 per minute

WAPAutomatic only









month


month

646 Calling charges


acquisitions


Rs 6 per minutes

Rs 6 per minutes

VAS SMS Charges


acquisitions


Rs 3 per



18



AIRTEL NEWS








19






20


21



October 04 2002








22





23






2001



and Rs 10 crore










mass market

24


25


OBJECTIVE




Cellular service

26


DATA SOURCES


sources

Primary sources



Secondary sources



27


28



29



35Goodwill



30



31




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors







(SBUrsquos) ndash

1) mobile services







5






















6






Vision






AIRTEL




8






9










10


Board of Directors






11


ACHIEVEMENTS














12










Tele-Ventures



13







14





AIRTEL BROADBAND



15







16



Our Services


Satellite Services



17



SERVICE NAME

TYPE OF SERVICE


(Rs)

POSTPAID CHARGES

(Rs)



acquisitions


Rs 25




Rs 240 per minute

Rs 2 per minute

WAPAutomatic only









month


month

646 Calling charges


acquisitions


Rs 6 per minutes

Rs 6 per minutes

VAS SMS Charges


acquisitions


Rs 3 per



18



AIRTEL NEWS








19






20


21



October 04 2002








22





23






2001



and Rs 10 crore










mass market

24


25


OBJECTIVE




Cellular service

26


DATA SOURCES


sources

Primary sources



Secondary sources



27


28



29



35Goodwill



30



31




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors






















6






Vision






AIRTEL




8






9










10


Board of Directors






11


ACHIEVEMENTS














12










Tele-Ventures



13







14





AIRTEL BROADBAND



15







16



Our Services


Satellite Services



17



SERVICE NAME

TYPE OF SERVICE


(Rs)

POSTPAID CHARGES

(Rs)



acquisitions


Rs 25




Rs 240 per minute

Rs 2 per minute

WAPAutomatic only









month


month

646 Calling charges


acquisitions


Rs 6 per minutes

Rs 6 per minutes

VAS SMS Charges


acquisitions


Rs 3 per



18



AIRTEL NEWS








19






20


21



October 04 2002








22





23






2001



and Rs 10 crore










mass market

24


25


OBJECTIVE




Cellular service

26


DATA SOURCES


sources

Primary sources



Secondary sources



27


28



29



35Goodwill



30



31




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors






Vision






AIRTEL




8






9










10


Board of Directors






11


ACHIEVEMENTS














12










Tele-Ventures



13







14





AIRTEL BROADBAND



15







16



Our Services


Satellite Services



17



SERVICE NAME

TYPE OF SERVICE


(Rs)

POSTPAID CHARGES

(Rs)



acquisitions


Rs 25




Rs 240 per minute

Rs 2 per minute

WAPAutomatic only









month


month

646 Calling charges


acquisitions


Rs 6 per minutes

Rs 6 per minutes

VAS SMS Charges


acquisitions


Rs 3 per



18



AIRTEL NEWS








19






20


21



October 04 2002








22





23






2001



and Rs 10 crore










mass market

24


25


OBJECTIVE




Cellular service

26


DATA SOURCES


sources

Primary sources



Secondary sources



27


28



29



35Goodwill



30



31




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors



AIRTEL




8






9










10


Board of Directors






11


ACHIEVEMENTS














12










Tele-Ventures



13







14





AIRTEL BROADBAND



15







16



Our Services


Satellite Services



17



SERVICE NAME

TYPE OF SERVICE


(Rs)

POSTPAID CHARGES

(Rs)



acquisitions


Rs 25




Rs 240 per minute

Rs 2 per minute

WAPAutomatic only









month


month

646 Calling charges


acquisitions


Rs 6 per minutes

Rs 6 per minutes

VAS SMS Charges


acquisitions


Rs 3 per



18



AIRTEL NEWS








19






20


21



October 04 2002








22





23






2001



and Rs 10 crore










mass market

24


25


OBJECTIVE




Cellular service

26


DATA SOURCES


sources

Primary sources



Secondary sources



27


28



29



35Goodwill



30



31




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors






9










10


Board of Directors






11


ACHIEVEMENTS














12










Tele-Ventures



13







14





AIRTEL BROADBAND



15







16



Our Services


Satellite Services



17



SERVICE NAME

TYPE OF SERVICE


(Rs)

POSTPAID CHARGES

(Rs)



acquisitions


Rs 25




Rs 240 per minute

Rs 2 per minute

WAPAutomatic only









month


month

646 Calling charges


acquisitions


Rs 6 per minutes

Rs 6 per minutes

VAS SMS Charges


acquisitions


Rs 3 per



18



AIRTEL NEWS








19






20


21



October 04 2002








22





23






2001



and Rs 10 crore










mass market

24


25


OBJECTIVE




Cellular service

26


DATA SOURCES


sources

Primary sources



Secondary sources



27


28



29



35Goodwill



30



31




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors










10


Board of Directors






11


ACHIEVEMENTS














12










Tele-Ventures



13







14





AIRTEL BROADBAND



15







16



Our Services


Satellite Services



17



SERVICE NAME

TYPE OF SERVICE


(Rs)

POSTPAID CHARGES

(Rs)



acquisitions


Rs 25




Rs 240 per minute

Rs 2 per minute

WAPAutomatic only









month


month

646 Calling charges


acquisitions


Rs 6 per minutes

Rs 6 per minutes

VAS SMS Charges


acquisitions


Rs 3 per



18



AIRTEL NEWS








19






20


21



October 04 2002








22





23






2001



and Rs 10 crore










mass market

24


25


OBJECTIVE




Cellular service

26


DATA SOURCES


sources

Primary sources



Secondary sources



27


28



29



35Goodwill



30



31




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors


Board of Directors






11


ACHIEVEMENTS














12










Tele-Ventures



13







14





AIRTEL BROADBAND



15







16



Our Services


Satellite Services



17



SERVICE NAME

TYPE OF SERVICE


(Rs)

POSTPAID CHARGES

(Rs)



acquisitions


Rs 25




Rs 240 per minute

Rs 2 per minute

WAPAutomatic only









month


month

646 Calling charges


acquisitions


Rs 6 per minutes

Rs 6 per minutes

VAS SMS Charges


acquisitions


Rs 3 per



18



AIRTEL NEWS








19






20


21



October 04 2002








22





23






2001



and Rs 10 crore










mass market

24


25


OBJECTIVE




Cellular service

26


DATA SOURCES


sources

Primary sources



Secondary sources



27


28



29



35Goodwill



30



31




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors


ACHIEVEMENTS














12










Tele-Ventures



13







14





AIRTEL BROADBAND



15







16



Our Services


Satellite Services



17



SERVICE NAME

TYPE OF SERVICE


(Rs)

POSTPAID CHARGES

(Rs)



acquisitions


Rs 25




Rs 240 per minute

Rs 2 per minute

WAPAutomatic only









month


month

646 Calling charges


acquisitions


Rs 6 per minutes

Rs 6 per minutes

VAS SMS Charges


acquisitions


Rs 3 per



18



AIRTEL NEWS








19






20


21



October 04 2002








22





23






2001



and Rs 10 crore










mass market

24


25


OBJECTIVE




Cellular service

26


DATA SOURCES


sources

Primary sources



Secondary sources



27


28



29



35Goodwill



30



31




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors










Tele-Ventures



13







14





AIRTEL BROADBAND



15







16



Our Services


Satellite Services



17



SERVICE NAME

TYPE OF SERVICE


(Rs)

POSTPAID CHARGES

(Rs)



acquisitions


Rs 25




Rs 240 per minute

Rs 2 per minute

WAPAutomatic only









month


month

646 Calling charges


acquisitions


Rs 6 per minutes

Rs 6 per minutes

VAS SMS Charges


acquisitions


Rs 3 per



18



AIRTEL NEWS








19






20


21



October 04 2002








22





23






2001



and Rs 10 crore










mass market

24


25


OBJECTIVE




Cellular service

26


DATA SOURCES


sources

Primary sources



Secondary sources



27


28



29



35Goodwill



30



31




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors







14





AIRTEL BROADBAND



15







16



Our Services


Satellite Services



17



SERVICE NAME

TYPE OF SERVICE


(Rs)

POSTPAID CHARGES

(Rs)



acquisitions


Rs 25




Rs 240 per minute

Rs 2 per minute

WAPAutomatic only









month


month

646 Calling charges


acquisitions


Rs 6 per minutes

Rs 6 per minutes

VAS SMS Charges


acquisitions


Rs 3 per



18



AIRTEL NEWS








19






20


21



October 04 2002








22





23






2001



and Rs 10 crore










mass market

24


25


OBJECTIVE




Cellular service

26


DATA SOURCES


sources

Primary sources



Secondary sources



27


28



29



35Goodwill



30



31




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors





AIRTEL BROADBAND



15







16



Our Services


Satellite Services



17



SERVICE NAME

TYPE OF SERVICE


(Rs)

POSTPAID CHARGES

(Rs)



acquisitions


Rs 25




Rs 240 per minute

Rs 2 per minute

WAPAutomatic only









month


month

646 Calling charges


acquisitions


Rs 6 per minutes

Rs 6 per minutes

VAS SMS Charges


acquisitions


Rs 3 per



18



AIRTEL NEWS








19






20


21



October 04 2002








22





23






2001



and Rs 10 crore










mass market

24


25


OBJECTIVE




Cellular service

26


DATA SOURCES


sources

Primary sources



Secondary sources



27


28



29



35Goodwill



30



31




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors







16



Our Services


Satellite Services



17



SERVICE NAME

TYPE OF SERVICE


(Rs)

POSTPAID CHARGES

(Rs)



acquisitions


Rs 25




Rs 240 per minute

Rs 2 per minute

WAPAutomatic only









month


month

646 Calling charges


acquisitions


Rs 6 per minutes

Rs 6 per minutes

VAS SMS Charges


acquisitions


Rs 3 per



18



AIRTEL NEWS








19






20


21



October 04 2002








22





23






2001



and Rs 10 crore










mass market

24


25


OBJECTIVE




Cellular service

26


DATA SOURCES


sources

Primary sources



Secondary sources



27


28



29



35Goodwill



30



31




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors



Our Services


Satellite Services



17



SERVICE NAME

TYPE OF SERVICE


(Rs)

POSTPAID CHARGES

(Rs)



acquisitions


Rs 25




Rs 240 per minute

Rs 2 per minute

WAPAutomatic only









month


month

646 Calling charges


acquisitions


Rs 6 per minutes

Rs 6 per minutes

VAS SMS Charges


acquisitions


Rs 3 per



18



AIRTEL NEWS








19






20


21



October 04 2002








22





23






2001



and Rs 10 crore










mass market

24


25


OBJECTIVE




Cellular service

26


DATA SOURCES


sources

Primary sources



Secondary sources



27


28



29



35Goodwill



30



31




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors



SERVICE NAME

TYPE OF SERVICE


(Rs)

POSTPAID CHARGES

(Rs)



acquisitions


Rs 25




Rs 240 per minute

Rs 2 per minute

WAPAutomatic only









month


month

646 Calling charges


acquisitions


Rs 6 per minutes

Rs 6 per minutes

VAS SMS Charges


acquisitions


Rs 3 per



18



AIRTEL NEWS








19






20


21



October 04 2002








22





23






2001



and Rs 10 crore










mass market

24


25


OBJECTIVE




Cellular service

26


DATA SOURCES


sources

Primary sources



Secondary sources



27


28



29



35Goodwill



30



31




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors



AIRTEL NEWS








19






20


21



October 04 2002








22





23






2001



and Rs 10 crore










mass market

24


25


OBJECTIVE




Cellular service

26


DATA SOURCES


sources

Primary sources



Secondary sources



27


28



29



35Goodwill



30



31




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors






20


21



October 04 2002








22





23






2001



and Rs 10 crore










mass market

24


25


OBJECTIVE




Cellular service

26


DATA SOURCES


sources

Primary sources



Secondary sources



27


28



29



35Goodwill



30



31




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors


21



October 04 2002








22





23






2001



and Rs 10 crore










mass market

24


25


OBJECTIVE




Cellular service

26


DATA SOURCES


sources

Primary sources



Secondary sources



27


28



29



35Goodwill



30



31




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors



October 04 2002








22





23






2001



and Rs 10 crore










mass market

24


25


OBJECTIVE




Cellular service

26


DATA SOURCES


sources

Primary sources



Secondary sources



27


28



29



35Goodwill



30



31




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors





23






2001



and Rs 10 crore










mass market

24


25


OBJECTIVE




Cellular service

26


DATA SOURCES


sources

Primary sources



Secondary sources



27


28



29



35Goodwill



30



31




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors






2001



and Rs 10 crore










mass market

24


25


OBJECTIVE




Cellular service

26


DATA SOURCES


sources

Primary sources



Secondary sources



27


28



29



35Goodwill



30



31




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors


25


OBJECTIVE




Cellular service

26


DATA SOURCES


sources

Primary sources



Secondary sources



27


28



29



35Goodwill



30



31




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors


OBJECTIVE




Cellular service

26


DATA SOURCES


sources

Primary sources



Secondary sources



27


28



29



35Goodwill



30



31




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors


DATA SOURCES


sources

Primary sources



Secondary sources



27


28



29



35Goodwill



30



31




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors


28



29



35Goodwill



30



31




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors



29



35Goodwill



30



31




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors



35Goodwill



30



31




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors



31




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors




32



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors



33




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors




34



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors



35




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors




36




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors




37



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors



38



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors



YES 72NO 28

39



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors



More talk time 23

More validity 15

Both 62

40



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors



Yes 95No 5

41


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors


42


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors


CONCLUSION









much in AIRTEL

43


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors


RECOMMENDATIONS








44


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors


BIBLIOGRAPHY

ON-LINE WEBSITE


NEWSPAPERS

45



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors



BOOKS


46


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors


QUESTIONNAIRE


47





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors





Goodwill












48



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors



Free Hello tunes


YES NO


More validity

Both (ie Post paid)


Yes No

49







Board of Directors

Airtel Project Nisha

Documents

Transcript of Airtel Project Nisha