AirTel Branding1
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Transcript of AirTel Branding1
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SyedAli
Ashley Daniel
Ancy R. Shajahan
Reenu Tresa
AjithPremachandranArjun Raj
SyedAli
Ashley Daniel
Ancy R. Shajahan
Reenu Tresa
AjithPremachandranArjun Raj
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History(Cont..)
In 2000, Bharti acquired control of Skycell
Communications, in Chennai.
In 2001, the company acquired control of
Spice Cell in Calcutta
In 2004, Bharti acquired control of Hexacom
and entered Rajasthan
Today, Airtel is the largest cellular service
provider in India and fifth largest in the world
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Worldwide Presence
http://en.wikipedia.org/wiki/File:800px-Bharti-Airtel-Country-Map.PNG -
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Leadership to touch tomorrow
Replacement of license fees with revenue
scheme
Cellular operators could drop their prices
Target new segments
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LIVE EVERY MOMENT
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Touch tomorrow to LIVE EVERY
MOMENT
It incorporates two solid ,red rectangular
forms whose counter-form creates an open
doorway
The title case lettering with its capital A
reinforces our leadership position
The red dot implies focus on innovation.
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AirTel LiveA multi access entertainment
portal on the mobile with the most
comprehensive content in the spheres of
movies, music, sports and mobile game.
AirTel Music on Demand signifies that the
customer can listen to the music of their
choice, anywhere.
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Perpetual Mapping
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Popularizing the Brand
http://en.wikipedia.org/wiki/File:Indian_GP_Logo_-_Buddh_International_Circuit.jpg -
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Co-Branding
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Umbrella Branding
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