Airport Commercial Revenue Workshop -...
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Airport Commercial Revenue Workshop Airports are under growing pressure to optimise revenues from non-aeronautical activities. There are many parties involved in delivering a great airport experience to every customer; all of them must balance their commercial objectives with the airport’s own. This course addresses the various commercial aspects of the airport business and how these can be developed and exploited to unlock revenue potential. Lectures from leading industry professionals are combined with interactive working sessions, plus a terminal concession planning group project. • To introduce delegates to fundamental principles of airport commercial planning. • To learn from the successes and challenges faced by other airports and operators. • To provide a forum where delegates and speakers can discuss important issues that are of relevance to them and the industry. Course overview Course objectives Course date 13 - 16 October 2014 Course fee £2,325 Accommodation fee £501.30 Accommodation is on a full-board basis from the evening before the course commences until the afternoon of the last day. • Overview of airport commercial revenues and the commercial planning process - Frank Gray, CPI • Contract types and the tendering process - Frank Gray, CPI • Planning the retail / F&B mix & forecasting sales and revenues - Peter Orlando, CPI • Key issues affecting the airline industry - Franke O’Connell, Cranfield University • Airport advertising - Jeremy Corfield, CPI Australia • Consumer market research & commercial planning - Tim Wheen, London Heathrow Airport • Terminal design and maximising duty-free sales potential - Bébé Branss, Gebr. Heinemann • Car parking, mobility services and e-commerce - To be confirmed • The Importance of food and beverage to the overall commercial offer in an airport - Susan Gray, CPI Australia • Developing airport real-estate - Dorian Reece, Deloitte Real Estate • Online, mobile, social and place-based digital in airports - Jeremy Corfield, CPI Australia • Delivering transformational change at a major international airport - Stuart Wingate, London Gatwick Airport Course topics www.cranfield.ac.uk/soe/cpd-acrd Attending the course has certainly helped me to understand the aviation industry better, and appreciate the commercial decisions that have been made, as well as make better ones, in the airport. Additionally, the varying backgrounds of the other course participants also adds greater depth to the course, as I was able to see the same topic from a different perspective. In a world where air travel is becoming more commonplace and the aviation industry is rapidly evolving to cater to more passengers with greater demands, this course is certainly a very useful one to attend. Li Bona, Commercial Manager Airside, Singapore Airport “ “ The course is run in association with Concession Planning International Ltd
Transcript of Airport Commercial Revenue Workshop -...
Airport CommercialRevenue Workshop
Airports are under growing pressure to optimise revenues fromnon-aeronautical activities. There are many parties involved indelivering a great airport experience to every customer; all of them must balance their commercial objectives with the airport’s own. This course addresses the various commercial aspects of the airport business and how these can be developed and exploited to unlock revenue potential. Lectures from leading industry professionals are combined with interactive working sessions, plus a terminal concession planning group project.
• To introduce delegates to fundamental principles of airport commercial planning.
• To learn from the successes and challenges faced by other airports and operators.
• To provide a forum where delegates and speakers can discuss important issues that are of relevance to them and the industry.
Course overview
Course objectives
Course date13 - 16 October 2014
Course fee£2,325
Accommodation fee£501.30
Accommodation is on a full-board basis from the evening before the course commences until the afternoon of the last day.
• Overview of airport commercial revenues and the commercial planning process - Frank Gray, CPI
• Contract types and the tendering process - Frank Gray, CPI• Planning the retail / F&B mix & forecasting sales and revenues
- Peter Orlando, CPI• Key issues affecting the airline industry - Franke O’Connell,
Cranfield University• Airport advertising - Jeremy Corfield, CPI Australia• Consumer market research & commercial planning - Tim
Wheen, London Heathrow Airport• Terminal design and maximising duty-free sales potential -
Bébé Branss, Gebr. Heinemann• Car parking, mobility services and e-commerce - To be
confirmed• The Importance of food and beverage to the overall
commercial offer in an airport - Susan Gray, CPI Australia• Developing airport real-estate - Dorian Reece, Deloitte Real
Estate• Online, mobile, social and place-based digital in airports -
Jeremy Corfield, CPI Australia• Delivering transformational change at a major international
airport - Stuart Wingate, London Gatwick Airport
Course topics
www.cranfield.ac.uk/soe/cpd-acrd
Attending the course has certainly helped me to understand the aviation industry better, and appreciate the commercial decisions that have been made, as well as make better ones, in the airport. Additionally, the varying backgrounds of the other course participants also adds greater depth to the course, as I was able to see the same topic from a different perspective. In a world where air travel is becoming more commonplace and the aviation industry is rapidly evolving to cater to more passengers with greater demands, this course is certainly a very useful one to attend.Li Bona, Commercial Manager Airside, Singapore Airport
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The course is run in association with Concession Planning International Ltd
Mr Frank GrayCPI
Mr Gray is founder and Managing Director of CPI, one of the leading airport concession planning consulting firms. He has been involved in airport commercial development for over 30 years, first as an airport commercial manager (for 16 years - in BAA and in Houston, USA) and then as a consultant.
Tel: +44 (0) 7748 653737Email: [email protected]
Academic Operations UnitT: + 44 (0) 1234 754192E: [email protected]
Dr Romano PagliariCranfield University
Dr Pagliari is a Senior Lecturer in the Department of Air Transport who specialises in airport business management and air transport economics.
Tel: +44 (0) 1234 754231Email: [email protected]
Course Directors
Further information
Department of Air Transport
The Department of Air Transport is the main international centre for postgraduate teaching in the fields of air transport management and safety and accident investigation.
The Department offers a range of professional development short courses which are run at Cranfield and other locations.
We carry out research into air transport and safety management issues and we also provide consultancy services to the industry.
You can also contact the centre:Email: [email protected]
Central location
Cranfield is situated close to the M1 motorway linking London and Birmingham. The closest railway stations are Bedford and Milton Keynes which have fast and frequent services to Central London.The campus is also within easy reach by car of Luton Airport (½ hour) and Heathrow Airport (1½ hours).
Cranfield University
Cranfield has been at the forefront of continuing education for professional development for over 40 years. Cranfield has an outstanding global reputation and offers a mature and focused study environment. Our delegates receive support from the very best academic staff and state-of-the-art facilities.
How to bookYou can book your place online at:www.cranfield.ac.uk/soe/shortcoursesFor queries about booking please contact:+44 1234 754192 or [email protected]
Who should attend
• Airport directors and managers who are seeking to broaden their understanding and appreciation of airport commercial planning issues.
• Airport directors and managers new to the industry.• Operators and brand suppliers who are seeking a greater
understanding of airport commercial planning issues.
Past attendees
Companies who have sent delegates onto this course include:
Aena, Aeroports De Montreal, Airports of Thailand, Amsterdam Schiphol, BAA, Birmingham Airport, Bologna Airport, Brussels Airport, Copenhagen Airport, Fraport Bulgaria, Gebr Hienemann, Hamburg Airport, Hochtief, Incheon Airport, Isavia, Korean Airports Corporation, London Gatwick Airport, Nuance, Oslo Airport, Polish Airports, Singapore Chiangi, SSP, Vienna Airport and Zurich Airport.
Terminal commercial planning project
The project is an opportunity for delegates to apply what they have learnt from the course and their own ideas to an airport terminalcommercial planning problem. Delegates will be separated into groups and handed the terminal commercial planning problemto solve by the end of the course. Based on information and data provided, each group will be required to produce recommendationson where all significant concessions should be located in the airport terminal, approximately what size they should be and what type.
www.cranfield.ac.uk/soe/cpd-acrd
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