Airport AdvertisingBromma Stockholm Airport

Swedavia - a sustainable airport group Sweden and the Stockholm regionAirport Advertising

Bromma Stockholm AirportThe airportStatistics and demographyPlanPricelist DepartingPricelist ArrivingPricelist Entire airportPlan OutdoorPricelist Outdoor

DigitalDigital Out of HomePricelist

Contact

567

89

10111214161819

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Content

5

Swedavia – a sustainable airport group

Swedavia is a state owned company that owns, operates and develops Sweden’s national basic infrastructure of airports – a network of ten airports from Malmö in the south to Kiruna in the north which connects all of Sweden with the rest of the world.

We help to create the access that Sweden needs to facilitate travel, business and meetings in Sweden, elsewhere in Europe and around the world, based on the vision "Together we bring the world closer". Custo-mer focus, sustainable development and security are the foundations of everything Swedavia does, both in the own operation and in the society at large. At the same time, the company shall continually reduce its carbon footprint and help reduce the environmental impact of the entire air travel industry. All of Swedavia’s airports are environmentally certified at the highest level of the Airport Carbon Accreditation (ACA) program-me. It is this long-term work that has made Swedavia a world leader in developing airports with the least possible environmental impact.

2017

2016

41 655 012

39 513 482

Number of travelers at the ten Swedavia airports:

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Sweden and the Stockholm region

Sweden is one of the most competitive and productive economies in the world, leading within innovation and with refined consumers and a open mindset to international business and ownership. Sweden is the home of multiple world-leading companies across various sectors and believes in making business easy which results in attractive investment and market opportunities.

Stockholm, the capital of Sweden, is a center for economic growth and new enterprise and Scandinavia's leading city for business. The region is the home of 23 000 new start-ups per year and increases with approximately 35 000 new citizens each year. With one of the highest GRP per citizen in Europe and representing 51 % of Sweden's GDP (2016) Stockholm is one of Europe's fastest growing cities.

Due to a rich culture life and a great variety of national and interna- tional events and experiences Stockholm is also a popular destination for leisure and business travel alike. In 2016 Stockholm was ranked as number 11 on the list of most attractive destinations in Europe and as number 18 of the list of the world's most popular international convention destinations.

Source: business-sweden.se & stockholmbusinessregion.com

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Airport Advertising

Airports are positively charged environments that signal exclusivity, excitement and expectations, and the majority of the travelers are receptive to change and belong to a market with spending power. Research shows that three out of four travelers feel anticipated before the airport visit. Airport advertising is therefore optimal, offering great opportunities to capture B2B and B2C target groups that are easy to communicate with and remains in the same location for longer periods of time. 93 % of the travelers prefer to spend an hour or more at the airport before departure.

With unique knowledge of the travelers Swedavia Airport Advertising offer relevant and qualitative contacts with both geographical and numerical range. Our wide variety of analogue, digital and promotio-nal advertising spaces are strategically placed for optimal impact and to create integrated and effective marketing activities and campaigns, tailored to requests and requirements.

Learn more at: swedavia.com/about-swedavia/advertising

Follow Swedavia Airport Advertising on LinkedIn

Bromma Stockholm Airport

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The airport

Swedavia work to constantly develop and improve the ten airports to manage the increasing demand on effective national and international travels.

Bromma Stockholm Airport is Stockholm's city airport and the fastest alternative traveling to and from the capital. Bromma Stockholm is also the third largest airport in Sweden and breached 2.5 million travelers during 2016.

The airport has been in operation since 1936 and for it to retain its status as a modern city airport and efficient hub for domestic travel, ex-tensive development is now being carried out. In August 2017 the new arrival hall opened and during 2018 the departure hall will be carefully refurbished to meet the demands of the present and future and to make the travelers stay at the airport more pleasant.

A brand-new part of Tvärbanan, a light rail line connecting to all of Stockholm's main infrastructure of public transportation, also starts taking shape and will go by the airport and further enable fast, smooth and efficient connections between the Stockholm region, Bromma Stockholm and the rest of Sweden.

Learn more at swedavia.com/bromma/the-city-airport-for-all-of-sweden/

The traveler

Transport to the airport

Destinations Top 5

Travel purpose

Total

Departing

Arriving

Transfer

Taxi

Business Leisure

Bus

Car

Other

Train

Gender

Age (%)

Home country

2 510 0001 255 000

1 255 000

225 000

+1%

Men 52%Women 48%

44% 1. Malmö 2. Gothenburg3. Umeå 4. Visby5. Ängelholm

61% 39%

30%

22%

5%

0%

16–19 1%20–34 23%35–49 38%50–64 30% 65+ 8%

Sweden 92%Other 8%

Number of passengers

Total traveler increase 2017 compared to 2016

10

Statistics & demography

11

CustomsSecurity D

uty

free

sto

re

For travelers Public area

Digital

Promotion BMA-0041

Special BMA-0473BMA-0392BMA-0201 BMA-0504

Analogue BMA-00321 BMA-002 BMA-0053 BMA-0094

Digital Portrait10 faces

BMA-0125 BMA-0166 BMA-0177

1

1

2

3

3

3

4 4 4

5 5 5 5

6

71

4

1

2

BMA-0452

2

8

BMA-0468

3

9

BMA-0549

10 10

BMA-05610

11

11

BMA-05711

3

4

BMA-0593 BMA-0604

5

BMA-0615

1212

12

12

BMA-06212

13

BMA-T-00413

5

BMA-T-0105

Double

Double

Pricelist

Product

Banner

Banner

Promotion area

Lightboxes, package of three

Banners, package of three

Analogue signs, package of four

Magazine racks

Banner

Value boxes

Banner

Fabric frame

Price, weekly*

-

-

45 000 SEK

-

-

-

-

-

-

-

-

Price, monthly*

113 500 SEK

40 000 SEK

-

156 500 SEK

95 000 SEK

180 000 SEK

20 000 SEK

75 000 SEK

40 000 SEK

130 000 SEK

20 000 SEK

Departing

Designation

BMA-002

BMA-003

BMA-004

BMA-005

BMA-009

BMA-012

BMA-018

BMA-046

BMA-047

BMA-054

BMA-T-004

* All prices excl. VAT. Promotion

Special

Analogue

12

BMA-046

BMA-009 & BMA-054

BMA-002

BMA-056

Pricelist

Product

Foil, baggage belt

Promotion area

Lightbox

Lightbox

Foil, baggage belt

Floor decals

Promotion area

Promotion area

Foil, glass wall

Price, weekly*

-

45 000 SEK

-

-

-

-

55 000 SEK

55 000 SEK

-

Price, monthly*

25 000 SEK

-

90 000 SEK

125 000 SEK

25 000 SEK

40 000 SEK

-

-

120 000 SEK

Arriving

Designation

BMA-001

BMA-008

BMA-016

BMA-017

BMA-027

BMA-039

BMA-059

BMA-060

BMA-061

* All prices excl. VAT. Promotion

Special

Analogue

14

BMA-008

BMA-016

BMA-017

Pricelist

Product

Luggage trolleys

Promotion area

Lightboxes, package of two

Lightboxes, package of two

Lightboxes, package of four

Price, weekly*

-

80 000 SEK

-

-

-

Price, monthly*

35 000 SEK

-

120 000 SEK

90 000 SEK

120 000 SEK

Entire airport

Designation

BMA-020

BMA-045

BMA-056

BMA-057

BMA-062

* All prices excl. VAT. Promotion

Special

Analogue

16

BMA-057

BMA-056

BMA-045

18

BMA-02212

BMA-0211Analogue

BMA-0354

BMA-0233

BMA-0416

BMA-03845

BMA-0447

1

2

3

44

4

5

6

7

Pricelist

Product

Lightbox

Lightbox

Analogue sign, double-sided

Analogue sign, double-sided

Analogue signs, package of three

Analogue sign

Floor decals

Lightbox, double-sided

Analogue sign, double-sided

Lightboxes in bus stop, package of four

Price, weekly*

-

-

-

-

-

-

-

-

-

-

Price, monthly*

62 000 SEK

51 000 SEK

100 000 SEK

50 000 SEK

80 000 SEK

65 000 SEK

35 000 SEK

100 000 SEK

50 000 SEK

65 000 SEK

Outdoor

Designation

BMA-021

BMA-022

BMA-023

BMA-026

BMA-035

BMA-038

BMA-040

BMA-041

BMA-042

BMA-044

* All prices excl. VAT. Promotion

Special

Analogue

19

BMA-023

BMA-038BMA-035 & BMA-036

Bromma Stockholm AirportDigital

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Digital Out of Home

Digital out of home advertising, commonly known as DOOH, is inte- grated and interactive and offers a wide range of possibilities to adapt campaign messages to attain ultimate reach, visibility and impact. Location, the "who" and "where", is the foundation for successful DOOH campaigns. With heavy knowledge of the travelers and main target groups at the airports, Airport Advertising offer solutions for delivering real-world contexts and messages that are close to the target's consciousness and purchase.

The Airport Advertising digital signage consists of more than 300 faces distributed at the ten Swedavia airports, strategically placed for optimized impact among the travelers and broken down into two networks. The portrait series is placed in the largest passenger flows were high reach is enabled and through the landscape gate series messages can be further amplified in areas where the travelers reside for longer periods of time.

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Pricelist

Placement

Entire airport Departing Arriving

National (all ten Swedavia airports)

Metropolitan (Stockholm Arlanda, Göteborg Landvetter, Bromma Stockholm, Malmö Airport)

Share of Voice

12.5 %

12.5 %

12.5 %

Digital network Portrait

* All prices excl. VAT.

Number of spaces

10

7 3

168

147

Price, weekly*

30 000 SEK

300 000 SEK

288 000 SEK

Wifi sponsorship

Product

Banners on Swedavia's page for wifi login. (Covers computer, smartphone and tablet at all ten of the Swedavia airports)

Share of Voice

100 %

Number of spaces

Two formats

Price, monthly*

150 000 SEK

Designation

D-RIKS-013

23

Digital network Portrait

swedavia.com/about-swedavia/advertising