AIRCRAFT MANUFACTURING

AirBus A380 - First Flight.flv

SHADAAB SARWAR SAURABH SINGH SHALINEE TRIPATHI SALONI JUNEJA SHIVA SHANKAR

INTRODUCTION TO AVIATION INDUSTRY AVIATION IS DEFINED AS THE DESIGN,MANUFACTURE,USE OF AN

AIRCRAFT IN WHICH THE TERM AIRCRAFT REFERS TO ANY VEHICLE CAPABLE OF FLIGHT.

THE FIRST FORM OF AN AIRCRAFT WAS THE KITE, DESIGNED IN 5th CENTURY BC.

ON DECEMBER 17TH 1903 10:35 am, WRIGHT BROTHERS MADE THE FIRST HEAVIER THAN AIR, MACHINE POWERED FLIGHT.

AFTER WORLD WAR II BASIC TECHNOLOGY FOR AVIATION HAD BEEN DEVELOPED: JET PROPULSION, AERODYNAMICS etc.

CIVILIAN AIRCRAFT ORDERS WERE DRASTICALLY INCREASED FROM 6844 IN 1941 TO 40,000 BY END OF YEAR 1945.

COMPANIES SELECTED FOR STUDY

Hindustan Aeronautics Limited

H.A.L Founded in 1940 ( in 1964 , company took on current name )

Hubs Bangaluru Nasik korwa Hyderabad Kanpur koraput Lucknow

Headquarters : Bangaluru, India Key people Ashok. K .Baweja(Chairman ) Fakruddin Mohammad(Director Corporate Planning &Marketing) D.Shivmurti(Director-Finance)

Company Profile

Vision

• “To make HAL a dynamic, vibrant, value-based learning organisation with human resources exceptionally skilled, highly motivated and committed to meet the current and future challenges. This will be driven by core values of the Company fully embedded in the culture of the Organisation“

• Mission “Enable all those working for HAL to give their best to

ensure their all-round growth as well as that of the Organization”

Product• Aerospace equipments• Military aircraft• Communication & Navigation equipments• Space systems

Market Strategy• Maintain Human Resource at optimum level to meet the objectives and

goals of the Company

• Be competent in Mapping, Analysis and Upgradation of Knowledge and Skills including Training, Re-training, Multi-skilling etc

• Cultivate Leadership with Shared Vision at various levels in the Organization

• Focus on Development of Core Competence in High-Tech areas

• Build Cross-functional Teams

• Create awareness of Mission, Values and Organizational Goals through out the Company

Swot Analysis

STRENGTHSInternational Customer Base.Supplier Networks.

WEAKNESSSoftness in aeronautics division.Revenue per employeesignificantly lower.

OPPORTUNITIESRising defence spendingWorldwide.Collaboration with several otherinternational & domestic aerospaceagencies

THREATS Government contracts & future regulations. Employee retention & availability.

• Founded by William E. Boeing

• Headquarter: Chicago,lllinious

• Revenue US $ 60.91 billion (FY 2008)

• Employees 162,200 (12-31-2008)• Slogan “Forever new frontiers”

Mission To push the leading edge of aviation, taking huge challenges

doing what others cannot do

Vision People working together as a global enterprise for aerospace leadership

W. James McNerney, Jr.Chairman, President and Chief Executive OfficerThe Boeing Company

Market Strategy

• It involved its customers and bankers in the designing process

• Three prong strategy– Establish international partners in production– Use light weight materials– Develop new midsized aircraft

Marketing Magazines

Core competencies

• Detailed customer knowledge and focus

• Large-scale systems integration

• Lean enterprise

The 787’s Features

Marketing Productivity

• Objective: Profitability

• Expects to earn almost 57% of the revenue for the 787

Boeing SWOT Analysis

Strengths Innovation

Strong reputationcustomer relationships

WeaknessesDevelopment CostsReliance

OpportunitiesNew technologiesNew airline customersAirline travel pattern changes supporting Boeing product line

ThreatsAggressive Airbus Price Discount PracticesChanging economicsAir travel vision could be wrong

PRODUCTS

Lockheed Martin

Company ProfileLockheed Martin Founded 1995

Headquarters- Maryland , U.S.A

Hubs- U.S.A, France, U.K, Germany

Industry- Aerospace, Military, Civilian aircraft, Satellites.

Company Slogan-“We never forget who we’re working for”

Key People- Robert J Stevens (C.E.O)

Bruce L Tanner (C.F.O)

Employees- 144000.

Website- www.lockheedmartin.com

Mission

To be the recognized center of

excellence for financing solutions that help Lockheed Martin companies close sales by designing and providing the best

market-based financial solutions that are commercially available to the end customer.

VisionWe assist LM companies to obtain product sales financing that (a) fits their customer's economic profiles, (b) uses financing strategies tailored to each market, and (c) protects Lockheed Martin Corporation. We utilize our expertise to develop services that add value at each phase of the LM business development cycle. We evaluate and implement new strategies in response to changing customer profiles and market conditions.

Product List

•Transport aircraft.

• Fighter aircraft.

• Satellites.

• A.T.C systems.

• Radar.

• Atlas launch vehicle

Product differentiation

The products of Lockheed Martin are entirely differently so, they hold the key to success. The aircrafts like F-22, F-16, F-

35(in production line) are entirely different from other aircraft manufactures.The feature that makes different is the

technology called the “stealth”. The “stealth” technology makes the plane invisible to enemy radars and can easily

attack there target .This technology is kept by the U.S forces only and at present nobody in the world has this

technology.But the Russians have made the claim that they to have the technology and yet to show it to the world.

SWOT ANALYSIS

Strengths •Solid product portfolio (aeronautics, electronic & space systems, integrated solutions, others)•Strong relationship with the US government•High asset turnover•Strong financial performance.

Weaknesses •Close to 85% of revenues come from one source: US government•Revenue per employee significantly lower compared to Boeing, Rolls Royce.

Opportunities •Order backlog simply needs to be fulfilled•Recent acquisitions (i.e.,. Aculight Corporation)•Rising defense spending in the US and worldwide

Threats •Rising commodity prices•Government contracts & future regulation•Potential decreases in US government spending•Employee retention & availability

Company profile

• Empresa Brasileira de Aeronáutica, S. A.• Founded 1969• Hubs maintenance and commercial sites in USA commercial offices in France, Singapore and China.• Key people Frederico Fleury Curado, President & CEO • Headquarters São José dos Campos, São Paulo, Brazil• Employees 23,855 (7-2008)• Website www.embraer.com

Mission “To be the first choice for airlines worldwide selecting regional

jets on the criteria of performance, quality and price.”

Vision “ Embraer will continue to grow to become one of the leading

global forces in aeronautical and defence markets, the leader in its segments and renowned for the excellence of its entrepreneurial activities.”

Product

The Company focuses its activities on three businessareas and markets:• Commercial Aviation• Executive Aviation• Defense and Government

Place Embraer currently gets a majority of its business from North America but is looking Eastward for growth from countries like India and China.

Special features

• Successful aircraft platforms

• Technology

• Performance and reliability

• Product package

• Provides after-sales support

Indian perspective

• At present, there are 13 Embraer airplanes flying in the Indian skies.

• The company plans to provide Embraer's range of Legacy, Phenom 100 and 300, and the luxurious, ultra-large Lineage 1000 jets till August 2009.

• With its major deliveries in India starting this year, Embraer has tied up with maintenance, repair and overhaul (MRO) company, Indamer Company Pvt Ltd, for operating its authorised service centres in India.

Competitors

As the third largest aircraft maker in the world, Embraer faces competition from industry behemoths

• Boeing • Airbus• Bombardier • General Dynamics (maker of the popular Gulfstream

jets),• Textron (maker of the Cessna Mustang)

AIRBUS

Company ProfileAIRBUS FOUNDED 1970 (Airbus Industrie)

2001 (Airbus SAS)

HUBS FRANCE, GERMANY, UK, SPAIN, USA, RUSSIA & PRC.

INDUSTRY Aerospace

SUBSIDIARIES Airbus Military

COMPANY SLOGAN Training, Awareness, Competence & Communication.

HEADQUATERS Toulouse, France

KEY PEOPLE Thomas Enders CEO Harald Wilhelm CFO John Leahy Chief Commercial Officer

TYPE SUBSIDIARY OF EADS

NUMBER OF EMPLOYEES 56,000

WEBSITE www.airbus.com

MISSIONCREATE THE BEST AND

SAFEST AIRCRAFT

VALUES

Airbus fosters values of excellence and innovation among its culturally-diverse employees and considers its

customers, contractors and suppliers to be partners working in the interests of safety, quality and performance

Aircrafts

A300 2 engine, twin aisle Air France

A310 2 engine, twin aisle, modified A300 Air Algerie

A318 2 engine, single aisle Frontier Airlines

A319 2 engine, single aisle Swissair

A320 2 engine, single aisle Air Inter

A321 2 engine, single aisle Lufthansa A330 2 engine, twin aisle Air Inter

A340 4 engine, twin aisle Air France

A350 2 engine, twin aisle TAM

A380 4 engine, double deck, twin aisle Singapore Airlines

Maintenance & Engineering

Products

Material & Logistics

Cabin Electronics

Avionics & Simulation

Diversity Safety

Quality Environment

Training

MAJOR COMPETITORS

Boeing

Bombardier General Dynamics (maker of the popular Gulfstream jets).

Textron (maker of the Cessna Mustang).

Embraer

Lockheed Martin

Boeing Lockheed Martin

Airbus Embrar HAL0

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30

40

50

60

7060.91

41.8634.8

6.052.05

Revenue US $(dollar)

Revenue US $(dollar)

COMPARATIVE STUDY

Boeing Lockheed martin

HAL Airbus Embrar0

20000400006000080000

100000120000140000160000180000

Employees

Employees

THANK YOU