Airline Project- SD City College

ARTG 133 - INTERMED GRAPHIC DESIGN II

San Diego City College, Spring 2014

Mario Telles

Instructor : Min Choi

TABLE OF CONTENTS

1 Design Brief

2 Research

© 2014 ARTG 133 SDCCD Mario Telles

3 Logo Sketch

4 Logo Development

5 Final Logo

6 Stationary

7 Ticket

8 Colors and Icons

9 Advertising

11 Poster

13 Design Brief

14 Sketches

15 Flavors

16 Packaging Design Devlopment (2D)

20 Finished Package

12 Vehicles

10 Advertising




DESIGN BRIEF


The name of my Airline is Tuscan Airlines, I’m trying to go with a logo that uses,it

doesn't mean anything but its easier to say. Im going to be going with a tuscan theme

with a splash of new modern feel. The demographic that I'm looking to market to is

the mid 30’s and up, the airline will have authentic meals with all ingredients

resourced from Italy, including wines meats, cheeses, and fruit, from the the local

wineries and farms. The competition is mainly the older, out dated airlines still using

processed, bland, food and those airlines that make you feel like your on a 3 hour taxi

ride. The feel should make you want to ride again, with fresh food ,wine tasting ,

paired with cheese, meet , and fruit, it will feel like your on a tour of Italy before you

even arrive. The messages that I'm trying to convey is that this is an experience not

just a method of transportation , you shouldn't just want to get o� the plane the

minute it lands, in fact I want it to be the opposite where you wish you could spend

more time on the plane experiencing all that Italy has to o�er, food, wines , and

comfortable atmosphere. The interior of the of the plane will have all earth tones

starting from the �oor with a dark brown carpet to resemble the italian earth . Second

with the seats being made out of a soft tan leather with adjustable foot rest and

recline, . The interior walls will have a two tone light tan with a wood grain separator

between them, a very soothing color that will help you relax while on the plane.

Across the ceiling of the interior will be a simulated Tuscan sunset , so that when you

recline your seat you can watch the slow movement of the clouds as they go by. I

want the airline to have a very loose and fun personality like as if you were a guest in a

italian home about to enjoy a family dinner. The response from the audience should

be the same as if a new restaurant opened up, that is serving amazing food. I want it to

be something that you have to try just have the experience on your bucket list.

I want the airline to be know for the food , so there is going to be a lot of talk about

the experience , and that the airline is changing the food that you get on the plane .

RESEARCH


LOGO SKETCHES


AIRLINES

AIRLINES

LOGO DEVELOPMENT


Mario TellesGraphic Designer

Tel: 39-542-30316Fax: 39-542-612776

Add: Via Verdi 6 40026 ImolaE-mail: [email protected]

March 10, 2014Trenz Puca4321 First StreetAnytown, State ZIP

Dear Trenz,Lorem ipsum dolor sit amet, ligula suspendisse nulla pretium, rhoncus tempor fermentum, enim integer ad vestibulum volutpat. Nisl rhoncus turpis est, vel elit, congue wisi enim nunc ultricies sit, magna tincidunt. Maecenas aliquam maecenas ligula nostra, accumsan taciti. Sociis mauris in integer, a dolor netus non dui aliquet, sagittis felis sodales, dolor sociis mauris, vel eu libero cras. Faucibus at. Arcu habitasse elementum est, ipsum purus pede porttitor class

Ac dolor ac adipiscing amet bibendum nullam, lacus molestie ut libero nec, diam et, pharetra sodales, feugiat ullamcorper id tempor id vitae. Mauris pretium aliquet, lectus tincidunt. Porttitor mollis imperdiet libero senectus pulvinar. Etiam molestie mauris ligula laoreet, vehicula eleifend. Repellat orci erat et, sem cum, ultricies sollicitudin amet eleifend dolor.

Consectetuer arcu ipsum ornare pellentesque vehicula, in vehicula diam, ornare magna erat felis wisi a risus. Justo fermentum id. Malesuada eleifend, tortor molestie, a a vel et. Mauris at suspendisse, neque aliquam faucibus adipiscing, vivamus in. Wisi mattis leo suscipit nec amet, nisl fermentum tempor ac a, augue in eleifend in venenatis, cras sit id in vestibulum felis in, sed ligula.

Lorem ipsum dolor sit amet, ligula suspendisse nulla pretium, rhoncus tempor fermentum, enim integer ad vestibulum volutpat. Nisl rhoncus turpis est, vel elit, congue wisi enim nunc ultricies sit, magna tincidunt. Maecenas aliquam maecenas ligula nostra, accumsan taciti. Sociis mauris in integer, a dolor netus non dui aliquet, sagittis felis sodales, dolor sociis mauris, vel eu libero cras. Faucibus at. Arcu habitasse elementum est, ipsum purus pede porttitor class

Ac dolor ac adipiscing amet bibendum nullam, lacus molestie ut libero nec, diam et, pharetra sodales, feugiat ullamcorper id tempor id vitae. Mauris pretium aliquet, lectus tincidunt. Porttitor mollis imperdiet libero senectus pulvinar. Etiam molestie mauris ligula laoreet, vehicula eleifend. Repellat orci erat et, sem cum, ultricies sollicitudin amet eleifend dolor.

Consectetuer arcu ipsum ornare pellentesque vehicula, in vehicula diam, ornare magna erat felis wisi a risus. Justo fermentum id. Malesuada eleifend, tortor molestie, a a vel et. Mauris at suspendisse, neque aliquam faucibus adipiscing, vivamus in. Wisi mattis leo suscipit nec amet, nisl fermentum tempor ac a, augue in eleifend in venenatis, cras sit id in vestibulum felis in, sed ligula.

Sincerely yours,

Urna Semper

Tuscan Italian Airlines Tel: 39-542-30316 Fax: 39-542-612776 Add: Via Verdi 6 40026 Imola E-mail: [email protected]

Mario TellesGraphic Designer

Tel: 39-542-30316Fax: 39-542-612776

Add: Via Verdi 6 40026 ImolaE-mail: [email protected]


ticket/boarding passticket/boarding pass

pocket folder


COLLATERAL

AVENIR (san-serif)

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz12364567890 !@#$%^&*()+{}?

ATHELAS (serif)



billboard/poster


ADVERTISING


www.tuscanairlines.com

airplane graphic

(side view)

airplane graphic

(di�erent angle and/or tail)

airplane interior,

seat fabric

© 2014 ARTG 133 SDCCD First Last Name

VEHICLES

PRODUCT PACKAGING DESIGN BRIEF


The purpose of the package is to give the feeling of an old style of cooking. I want the comfort food feeling to come out and make you feel invited to try some of whats inside the package. I want the pakage to re�ect that the prodcut is using all natural foods from Italy and that the product will have resourced the elemnts from the italian farmers in Italy. I want the package to be a rigid design, so that the product inside doesn not get damaged. I want there to be story on each package to tell about the itlian farmers that are working to provide the food for this product. This product will be sold at the gift shops and given to passengers on the plane. Three sizes will be available small , med. and large. I want there to be a window to so that you can see the product inside , and see what your buying.

PACKAGING DESIGN SKETCHES


Avenir (serif)


Charter (san-serif)


VISUAL ELEMENT01

(PATTERN, IMAGE, ILLUSTRATION..)

VISUAL ELEMENT02

VISUAL ELEMENT03

(PATTERN, IMAGE, ILLUSTRATION..)

FLAVOR01

FLAVOR02

FLAVOR03

© 2014 ARTG 133 SDCCD Mario Telles__

PACKAGING DESIGN DEVELOPMENT (2D)


PRODUCT PACKAGING PHOTO


FINAL PRODUCT PACKAGING DESIGN

Airline Project- SD City College

Documents

Transcript of Airline Project- SD City College