Why can some people NOT sleep in a hotel?

Why can some people NOT sleep in a hotel?

“I can usually sleep in a hotel room, but not

always . . . it can be too warm or too noisy . . .

or maybe I just cannot relax.”

“Maybe it’s not me . . . maybe it’s the

hotel?”

Why can some people NOT sleep in a hotel?

We wondered what hotels could do to help their

customers sleep

Because a sleeping customer has to be good for hotel

revenues . . .

Why can some people NOT sleep in a hotel?

We wondered what hotels could do to help their

customers sleep

Because a sleeping customer has to be good for hotel

revenues . . .

BUT that was not where we ended up . . .

Why can some people NOT sleep in a hotel?

We examined ideas such as:

A good night’s

sleep in a Hotel

Sights

Sounds

Touch

Tastes Smells

Routine

Distractions

Why can some people NOT sleep in a hotel?

We examined ideas such as:

A good night’s

sleep in a Hotel

Sights

Sounds

Touch

Tastes Smells

Routine

Distractions

. . . and had a creative inspiration

Why can some people NOT sleep in a hotel?

Starting from problems such as these:

Uncomfortable Bed

De-stress before sleep

In-room entertainment

Food and Drink

High Room Cost

A go

od

nigh

t’s slee

p in

a Ho

tel

Why can some people NOT sleep in a hotel?

Starting from problems such as these:

A go

od

nigh

t’s slee

p in

a Ho

tel

Uncomfortable Bed

De-stress before sleep

In-room entertainment

Food and Drink

High Room Cost

Recliner Chairs

Airline Seating

To-room Trolley Service

. . . we borrowed solutions . . .

Cheap, Small Rooms (pods)

No-Frills Service

Why can some people NOT sleep in a hotel?

. . . and synthesized them to produce . . .

The Airline Lounge

The Airline Lounge

• Five typical hotel rooms would sleep 10 people in a space of approx 2000 sq feet

• The same space could be used for 25-50 customers in airline-style seating

The Airline Lounge

• Hotels offer ‘airline service’ to customers

- Customer only pays fraction of rate expected for full-service room

- Customer only pays for what they require

• Hotels provide airline seating by:

- Permanent conversion of rooms; or

- Temporary conversion of under-used conference facilities, ballrooms etc

The Airline Lounge

• Hotels can offer a range of ‘airline’ seating options at different prices

• Unconstrained by space, such choices could easily extend beyond what airlines can offer

The Airline Lounge

• At-seat facilities, available for a further fee, could include entertainment, storage and trolley-service food and drink

The Airline Lounge

• ‘Seat’ customers could also increase revenue at other hotel-facilities:

• Restaurants, bars

• Pools, spas

• Retail outlets

• Or just pay to use the shower

The Airline Lounge

•Combines the best of hotel and airline service ideas to increase hotel revenue

•Does so without compromising existing hotel services or facilities

The Airline Lounge is both a business opportunity for existing hotels and a new

hotel model for entrepreneurs

Conceived and Produced by ChangeTheWorld for a Crash Course in Creativity