SPICE JET

DEPARTURE : 23rd August 2010

CREW MEMBERS

Mr. ATUL SAINI Mr. AJAY SINGH Mr. NAVODIT Mr. RAJAN

JUNEJA Mr. SAURAV

GARG

PROMOTION OPPORTUNITY ANALYSIS FOR AIRLINE INDUSTRY

AIRLINE INDUSTRIES

KINGFISHER

SPICE JETJET AIRWAYS

SPICE JET

Founded in -2005 Slogan-flying for everyone. Low cost Airline of India. Kalanithi Maran owns the airline

after acquiring a major stake on June 2010.

Spice Jet marked its entry in the Indian skies with 99 fares for the first 99 days, with 9,000 seats available at this rate.

VAS

Bal. Transfer

M shop

Easy money

Go green

insurance

SWOT ANALYSIS

Strengths A major strength of any airline is the product

itself -- air travel. Airline staff is highly trained and

experienced, from pilots and flight attendants to mechanics and ground staff.

associated public acceptance of air travel as both a fast and safe way to travel.

WEAKNESSES

Airlines have a high "spoilage" rate compared to most other industries. Once a flight leaves the gate, an empty seat is lost and non-revenue producing.

The quality & variety of a food is not applicable as much.

There is not such any special comfort zone for passengers.

OPPORTUNITIES

Technology advances can result in cost savings, from more fuel efficient aircraft to more automated processes on the ground.

Technology can also result in increased revenue due to customer-friendly service enhancements like in-flight Internet access and other value-added products for which a customer will pay extra.

Link-ups with other carriers can greatly increase passenger volumes

THREATS

The price of fuel is now the greatest cost for many airlines.

A plague or terrorist attack anywhere in the world can negatively affect air travel.

Food quality should be better & very maintaining. Competition in airline industry is ver high,so the

Passengers should be facilitated as much as possible.

PROMOTIONS OPPORTUNITY ANALYSIS

“Identify target audiences for your goods and services.”

TWO KEY OBJECTIVE FOR PROMOTIONS OPPORTUNITY ANALYSIS.

Determine which promotional opportunities exist for the firm.

Identifies the characteristics of each target audience.

FIRST STEP FOR PROMOTION OPPORTUNITY ANALYSIS.

Establish marketing communications objectives

It may include the following-a) To develop Brand awareness.b) To increase demand/sales for offering.c) To change customer attitudes/perceptions about

the firm.d) To encourage repeat traveling.e) To become highly competitive.

SECOND STEP

Prepare promotional strategiesThe strategies are the long term

directions tobe undertaken by the firm.Example-To employ “services ,” price/quality “ to

achieve Objectives. Free stay in ginger Hotels,using icici

credit card.

THIRD STEP

Match your tactics with your strategiesTactics are considered to be short term in nature.(day to day

activity),It ,may include- Promotions/advertisements Posters Point of purchase displays. Free gifts Coupons Buy one get one free Special package tour Free ticket.