Airline Asset Management and Reservation Systems: IBM Travel And Transportation Framework
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Transcript of Airline Asset Management and Reservation Systems: IBM Travel And Transportation Framework
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TransportationIBM Software
IBM Travel and TransportationFramework for airlines
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2 IBM Travel and Transportation Framework for airlines
Airlines and the smarter planetTransportation is the circulatory system o our economy. Essen-
tially all tangible goodsood, clothing, medicine, uel and con-
sumer productshave been transported to us rom somewhere
else. This ecosystem o vehicles, inrastructure and terminals is
undergoing dramatic changes driven by a worldwide population
explosion, urbanization, globalization and technological innova-
tion. Airlines, instrumental in the creation o our global economy,
are also acing skyrocketing uel prices, rising operational costsand increased regulation around saety and security.
By taking a smarter approach, by marrying digital technology
with physical inrastructure, airlines can ace down these dicult
challenges. Airlines must more accurately predict demand and
optimize capacity, assets and inrastructure. They must improve
the end-to-end passenger experience. They need to increase oper-
ational eciency while at the same time reducing their environ-
mental impact. And nally, they must assure passengers and
government regulators that operations are sae and secure.
Building a ramework or transormationThe IBM Travel and Transportation Framework is a combination
o IBM sotware products and assets that can help airlines deal
with complex sales and delivery channels, optimize passenger
and cargo operations, and improve asset management to deliver on
the promise o a more ecient, sae and secure cargo and passenger
experience. The ramework, built on open standards and common
sotware building blocks, supports advanced inormation man-
agement, analytics, automation and integration o processes suchas reservations; multichannel sales and service; asset management;
operational control; and saety, security and surveillance.
Addressing the business challenges o the
airline industryThe IBM Travel and Transportation Framework ocuses on
ve key business domains that are specic to todays commer-
cial airlines.
Reservationsystemmodernization: IBM provides innovative
tools to help modernize core airline reservation systems. Wecan help create a highly reliable, perormance-optimized res-
ervation system that can help airlines deliver a wide variety o
innovative customer services while modernizing their pricing
and service models. IBMs approach to modernizing reserva-
tion systems is aligned with widely accepted industry standards.
Multichannelsalesandservice:The ramework can help
airlines provide a more seamless customer experience across
pretravel sales channels and on-trip touch points by creating a
single view o a passenger. The single view is accomplished
by integrating inormation rom disparate data sources and
making it available to customer-centric processes.
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IBM Software 3
Assetoptimization:The ramework provides airlines with
the capability to better manage capital assets throughout their
revenue-producing lie cycle, including acquisition, utilization,
maintenance, repair, overhaul and disposition. Assets can
include aircrat, parts, crews, machinery, airspace, crew expe-
rience and marketplace presence.
Operationscontrolsystems:The ramework provides solu-
tions that can help airlines improve operational eectiveness
and reduce environmental impact through better planning oschedules, load plans, acilities, crews and equipment. For air-
lines, this includes optimizing fight schedules and fight crews.
The solutions use business rules and business intelligence tools
or decision support.
Security,safetyandsurveillance:The ramework can
help airlines integrate data rom video and other monitor-
ing devices and apply advanced analytics to improve secu-
rity, reduce security overhead and move rom a reactive to a
more proactive response.
Creating an agile, proftable airline or the
twenty-frst centuryThe IBM Travel and Transportation Framework oers solu-
tions that improve responsiveness to the marketplace, stream-
line core operational processes, and help airlines become healthier
and more protable. A scalable, modular, integrated platorm
built on industry standards, the IBM Travel and Transportation
Framework enables airlines to start by solving a particular busi-
ness problem in one o the ve domainsor example, reser-
vation system modernizationand then move on to execute a
multichannel sales and service system that enables a single view
o the passenger. By leveraging the rst project to develop a
second, then a third and so on, economies o scale are achieved.
This incremental path to modernization, built on open standards
and designed to integrate with existing applications, can lower
costs and mitigate risk while improving the speed, saety, reliabil-
ity and protability o todays global airline companies.
For more inormationTo learn more about the IBM Travel and TransportationFramework, please contact your IBM sales representative or
IBM Business Partner, or visit:
ibm.com/sotware/industry/transportation
http://ibm.com/software/industry/transportationhttp://ibm.com/software/industry/transportationhttp://ibm.com/software/industry/transportation -
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Copyright IBM Corporation 2010
IBM CorporationSotware GroupRoute 100Somers, NY 10589U.S.A.
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