Mediainformation

2013

The Magazine

Developments The developments section of Aircraft Commerce is theopening editorial section of each issue. It reports on recentcommercial aircraft and engine developments and productlaunches as they happen.

Aircraft Trading, the Aftermarket & Asset Management This section explores the issues relating to the secondarymarket prospects, values, and lease rates of used aircraft &engines; aircraft life extension programmes; and aftermarketsupport.

Aircraft Analysis & Fleet Planning This core editorial section explores aircraft operating costs &fleet selection, route & network planning, airline strategies,and analysis of the world’s major passenger markets. This is akey area of interest to senior executives in airlines and thefinance community.

Airline Revenues This considers all the elements of passenger sales and revenuegeneration. The latest industry developments & IT productsare analysed in relation to airline strategies and profits.

Airline & Aircraft Operations This section provides features that: analyse aircraft operating& fuel performance, developments in EFB and ETLtechnology, trends in fuel prices and alternative fuel

programmes, examine environmental issues & legislation,follow technologies & systems to improve airline & aircraftoperations, and examine issues relating to airline crews.

Maintenance & Engineering This section has features that include: the analysis ofairframe, engine & component maintenance costs; thefunction and costs of line maintenance; rotables inventorymanagement; aircraft interiors and refurbishment;maintenance & technical support; and major modifications.

IT in Maintenance & Engineering Aircraft Commerce uniquely has regular feature articlesexamining how airline engineering departments and MROscan structure and use IT systems and EFBs/ETLs to helpmanage: engineering functions, maintenance packagepreparation, maintenance production, shop floor datacollection, maintenance records, rotable inventorymanagement, human resources and facilities, and manyother issues. This section also supports our acclaimed MRO ITconferences for the Americas, Europe and Asia Pacific.

Freight Business This section has analyses relating to different aspects of theeconomics of carrying freight. These include aircraft selection& fleet planning, aircraft acquisition & conversion, aircraftmodification & upgrade programmes, freighter maintenancecosts & operating performance, and generating freightrevenues.

Aircraft Commerce scrutinises commercial aircraft and engines,and examines and analyses the economics of their managementand operation at many levels. Our impartial and in-depthcontent provides our readers with useful economic data andanalysis that is thoroughly researched.

n The Journal is globally mailed to more than 10,000 (BPA audited) industryexecutives in print, and more on-line. The circulation also includes one ofhighest number of paid subscribers of all industry publications.

n More than 8,000 senior personnel from over 800 airlines receive the journal.These are executives in the areas of network & fleet planning, routedevelopment & corporate strategy, revenue management & revenue generation,airline & aircraft operations, aircraft financing & disposal, maintenance &engineering, and fleet management.

n Aircraft Commerce is also distributed to executives in the finance sectors of the industry; including many ISTATmembers, leasing, insurance, aircraft trading, asset management and aircraft financing.

n Aircraft Commerce offers a unique, high quality platform to advertise aircraft and engines, and all the ancillaryproducts to support them throughout their operational life, to a global premium readership.

Editorial coverage

Global distributionand readership

Airlines 86.7%(including in-housemaintenance)

Independent Maintenance,Providers (Third-Party MRO) 4.1%

Finance, Leasing, Banking, Law & Consulting Firms 5.8%

Manufacturers (OEMs) 1.3%Aviation Services 0.3% IT Systems for MRO,

Operations & Revenues 1.1%

Others affiliated to the field 0.7%

By Company Type

General Manager, Chief Pilot,Chief Engineer, Partner orHead of Dept

SVP, EVP, Executive Directoror Director

Chairman, CEO, CFO, COO, M/D, President or VP

Including: C.A.A Minister, Pilot, Engineer or Technician

CorporateOfficer17%

ManagementPlanning 50.3%

Main Board 22.8%

Other personnel9.9%

By Management Level

North America& Caribbean23.1%

Asia & Middle East26%

Europe30.8%

Africa 8.8%

Central & South America6.2%

Asia Pacific5.1%

By Geographic Region

Aircraft Commerce has a global circulation inexcess of 10,000. This includes one of highest number of paid subscribers of all industry publications. This isaudited by BPA Worldwide every six months. The detailsof the audited circulation can be examined on the BPAWorldwide website at: www.bpaww.com

Alternatively, you can find a copy of our latestBPA audit certificate on our website at:www.aircraft-commerce.com

More than 80% of recipients of Aircraft Commerce aresenior executives in more than 800 of the world’spassenger and freight airlines. These vary from theglobe’s mega passenger carriers to regional airlines andLCCs, and includes global airlines operating fleets ofturboprop and jet transport aircraft larger than 15 seats.

These airline executives have decision making andexpenditure powers in the roles of finance & budgeting,fleet planning & airline strategy, aircraft acquisition anddisposal, revenue management, fleet management,maintenance & engineering, freight, and airline &aircraft operations.

Another 10% of Aircraft Commerce’s recipients areexecutives in the finance community. This includesaerospace bankers, aviation insurers, asset & leasemanagers, aircraft appraisers, lessors and aircrafttraders & brokers.

Total qualified BPA Worldwide circulation: 10,279(source: Aircraft Commerce April/May 2012 issue 81)

Editorial calendar 2013

AIRCRAFT TRAdING, THE AFTERMARkET& ASSET MANAGEMENTThe problem of tracking maintenance reserves & leasereturn conditions for new generation aircraft with modernmaintenance programmes

FlEET PlANNING & AIRCRAFT ANAlySISWhat type & size of aircraft does the north Americanregional market require?

AIRlINE & AIRCRAFT OPERATIONSAir-to-ground communication systems for aircraftconnectivity

AIRCRAFT TRAdING, THE AFTERMARkET& ASSET MANAGEMENTThe used market potential for A330s and their engines

FlEET PlANNING & AIRCRAFT ANAlySISManaging your fleet under total airframe care packages –the pros, cons, advantages and the practical difficulties

AIRlINE & AIRCRAFT OPERATIONSProgress of self-taxi systems

AIRCRAFT TRAdING, THE AFTERMARkET& ASSET MANAGEMENTLessors’, financiers’ & airlines’ attitudes to PMA parts

FlEET PlANNING & AIRCRAFT ANAlySISThe operating economics of turboprops versus regional jetsat different fuel prices

AIRlINE & AIRCRAFT OPERATIONSAn airline case study: the implementation & operation ofEFBs & ETLs

MAINTENANCE & ENGINEERING1) Diagnosing & rectifying technical faults through new-generation on-board maintenance systems on the 787

2) The maintenance management of old-generationnarrowbody engines: CFM56-3, PW2000 & RB211-535

IT IN MAINTENANCE & ENGINEERINGStructuring an M&E system: combining aircraft configuration,rotable tracking, inventory management, repairmanagement, and purchasing & logistics functionalities

FREIGHT BUSINESSThe economics of A300B2/B4, A310 & DC-10 replacementoptions

MAINTENANCE & ENGINEERING1) 777 base maintenance analysis

2) CFM56-7B maintenance

IT IN MAINTENANCE & ENGINEERINGStructuring an M&E system: combining maintenanceproduction, shop floor data collection, maintenancerecords, and electronic and digital signature functionalities

FREIGHT BUSINESSThe MD-80SF: payload & revenue-generating capacity, andoperating economics versus its alternatives

MAINTENANCE & ENGINEERING1) 737 Classic window skin belt & fuselage stringer ADs

2) Engine maintenance management: time & materialversus fixed-rate-per-hour contracts

IT IN MAINTENANCE & ENGINEERINGMRO IT systems suppliers’ survey

FREIGHT BUSINESSCherry picking 737 Classics for conversion to freighter

Issue 86 | February /March 2013

Issue 87 | April /May 2013

Issue 88 | June / July 2013

Editorial calendar 2013

AIRCRAFT TRAdING, THE AFTERMARkET& ASSET MANAGEMENTThe used market potential of A340-200/-300s and theirengines

FlEET PlANNING & AIRCRAFT ANAlySISThe costs of operating, managing & maintaining a singlefleet type versus multiple aircraft types

AIRlINE & AIRCRAFT OPERATIONSUpdate on alternative fuel programmes

AIRCRAFT TRAdING, THE AFTERMARkET& ASSET MANAGEMENTUsing M&E IT systems to manage lease returns

FlEET PlANNING & AIRCRAFT ANAlySISThe operating cost & operational benefits of SESAR&, Next Generation ATC

AIRlINE & AIRCRAFT OPERATIONSFlight operations IT systems suppliers’ survey

AIRCRAFT TRAdING, THE AFTERMARkET& ASSET MANAGEMENTIssue of how the used aircraft & engine market has changed

FlEET PlANNING & AIRCRAFT ANAlySISNew widebody programmes assessment: A350, 787-10 & 777-X

AIRlINE & AIRCRAFT OPERATIONSFuel burn & operating performance analysis of the787-8 & 787-9

MAINTENANCE & ENGINEERING1) 737NG base maintenance analysis

2) Airline case study of the practical use of tablet computers& digital signature in aircraft maintenance

IT IN MAINTENANCE & ENGINEERINGThe practical problems for airlines and maintenance providersof transferring maintenance data, job cards and maintenancerecords between different M&E and CMS systems

FREIGHT BUSINESSThe passenger-to-freighter modification programme forthe 777F, and its economic performance compared to the747-400F & MD-11F

MAINTENANCE & ENGINEERING1) Diagnosing & rectifying technical faults through new-generation on-board maintenance systems on the CSeries

2) Labour efficiency & determinants of man-hourlabour rates

IT IN MAINTENANCE & ENGINEERINGStructuring An M&E system: combining flight operations,aircraft health monitoring, and maintenance controlfunctionalities.

FREIGHT BUSINESSCherry picking 757-200s for conversion to freighter

MAINTENANCE & ENGINEERING1) On-Board Maintenance capabilities of 737MAX,A320neo, CSeries, A350

2) V2500 select 3 programme

IT IN MAINTENANCE & ENGINEERINGStructuring an M&E system: combining human resources,finance, facility management, and asset managementfunctionalities.

FREIGHT BUSINESSA330F versus A340LCF: freight & revenue-generatingcapacity, & operating economics

Issue 89 | August / September 2013

Issue 90 | October /November 2013

Issue 91 | December 2013 / January 2014

Advertisement rates 2013

live matter allowance 3mm (1⁄8 inch (0.125”)for edge, 6mm (1⁄4 inch (0.25”) per dimension

Printing and binding Offset litho, perfectbound

Printing stock Body 100gsm matt, cover250gsm wood free gloss art

Materials: Aircraft Commerce only acceptsadvertising materials in electronic format.Please supply the artwork as a print-ready pdf.

Copy supply: Please e-mail to:production@aircraft-commerce.com

Frequency Bi-monthly

Copy date One week prior to publication

Publishing dates 7th March, 1st May, 1st July, 1st September, 1st November 2013 & 3rd January 2014.

Cancellation period Six weeks prior to publishing date to avoid cancellation charge.

On-line edition Website links, pages, tabs, videos and more on request.

Covers or special position Basic page rate +20%

($) US – cost per insertion Number of insertions: one three six

Full page

4-colour 8,800 8,400 8,000

2-colour 6,700 6,100 5,700

Double page spread4-colour 15,750 15,200 14,700

Half page

4-colour 4,700 4,400 4,100

2-colour 3,700 3,400 3,100

(€ ) Euro – cost per insertion Number of insertions: one three six

Full page

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2-colour 4,700 4,400 4,100

Double page spread4-colour 11,000 10,500 10,000

Half page

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2-colour 2,800 2,600 2,400

(£) GBP – cost per insertion Number of insertions: one three six

Full page

4-colour 5,300 5,000 4,700

2-colour 4,000 3,600 3,400

Double page spread4-colour 9,200 8,800 8,500

Half page

4-colour 2,900 2,700 2,500

2-colour 2,200 2,100 1,900

Advertisement specifications

mm inchesText area 273 x 404 10.750” x 15.88”Trim size 297 x 430 11.688” x 16.938”Bleed size 303 x 436 11.938” x 17.188”

Contact detailsPromotion opportunities

Please contact Leo Kembery or Stephen Keeblephone: +44 1403 230 307/230 888fax: +44 1403 230 525email: lk@aircraft-commerce.com

stephen.keeble@aircraft-commerce.com

Editorial Please contact Charles Williams at:phone: +44 1403 230 302email: charles@aircraft-commerce.comweb: www.aircraft-commerce.com

address: Nimrod Publications LtdSuite 2B, Bishop’s Weald HouseAlbion WayHorshamWest Sussex RH12 1AHUnited Kingdom

mm inches

Text area 273 x 183 10.750” x 7.2”

Trim size 297 x 215 11.688” x 8.5”

Bleed size 303 x 221 11.938” x 8.688”

mm inches

Horizontal 136 x 183 5.375” x 7.2”

Vertical 120 x 220 4.688” x 8.688”

Text area

Trim size

Bleed size

Half horizontal

Halfvertical

double page spread

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