Air Quality & Odour08-09 Performance Review & 09-10 Business Development Plan

22

08-09 Performance Against Chargeability Targets

Air Quality Team Chargeability (Monthly Fees)

114%

123%

132%112%111%

114%115%

116%106%103%

105%

126%

£-

£10,000

£20,000

£30,000

£40,000

£50,000

£60,000

£70,000

Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 J an-09 Feb-09 Mar-09 Apr-09 May-09 J un-09 J ul-09

M onth

Target Monthly Team Actual/Forecast Monthly

33

08-09 Performance Against Chargeability Targets

Air Quality Team Chargeability (Cumulative Fees)

114%115%

114%112%

112%

112%

111%

111%

109%

110%

115%

126%

£-

£100,000

£200,000

£300,000

£400,000

£500,000

£600,000

Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 J an-09 Feb-09 Mar-09 Apr-09 May-09 J un-09 J ul-09

M onth

Actual/Forecast Cumulative Target Cumulative Team

4444

09-10 SWOT Analysis

Strengths:

• Commitment to achieve high standards of delivery in every project

• Team cohesion, diversity of skills and technically proficiency

• Clear understanding of air quality science and its specific applications to LAQM, EIA, Traffic Related Assessments, Air Quality Impact Assessments and Strategies, and Sustainability appraisals.

5555

09-10 SWOT Analysis

Weaknesses:

• Lack of external awareness of team’s capability and brand reputation outside Mouchel

• Lack of market focussed capability statements, project sheets and CVs

• Current technical and project management instability leading potentially to lack of quality, growth and innovation

6666

09-10 SWOT Analysis

Opportunities:

Diversity of projects and client base within E+E and Mouchel as whole

Development of existing team, including technical, project management, and commercial

Pursuit of work with European Commission

Expansion of Team with recently redundant but highly skilled professionals

7777

09-10 SWOT Analysis

Threats:

Economic climate -competitors buying work

Team structure short-comings reduces technical product development, marketing and expansion

Limited software resource, particularly availability of GIS licences and module extensions such as Spatial Analyst and Arc/Info

8888

09-10 Actions to Maximise Opportunities

• Ask clients to recommend our services to business partners or colleagues

• Increase internal and external capability awareness

• Look at Framework opportunities linking up Air Quality, EMF[1] and INSPIRE initiatives (GIS)

• Understand the market gaps and take advantage of that knowledge to gain new markets (e.g. SDIs for environmental data)

[1] Environmental Monitoring Facilities

9999

09-10 Actions to Mitigate Threats

• Routinely review performance feedback

• Provision of competitive costing, and works tailored to fee expectations, advise where discrepancies exist

• Budget for investment time for senior team members to embrace the opportunities listed and minimize the threats identified by focusing on solutions