Air Canada Presentation

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Communications Audit Ashley Therriault Jessica McAfee

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Transcript of Air Canada Presentation

  • 1. Communications Audit
    Ashley Therriault
    Jessica McAfee


  • Air Canada is Canada's largest full-service airline

3. serves over 32 million customers annually and provides direct passenger service to over 170 destinations on five continents. 4. is a founding member of Star Alliance, the world's most comprehensive air transportation network 5. is the 15th largest commercial airline in the world, with approximately 23,200 full-time equivalent employees. 6. supports charitable organizations, with a primary focus on children and youth, through its Community Investments Program) 7. Air Canada shares are traded on the Toronto Stock Exchange (TSX) under the symbol AC-B.TO.Air Canada Facts
8. Peter Fitzpatrick Manager of Media Relations and Corporate Communications
Answer media inquiries
Write press releases and news releases
Develop long-term communication strategies and communication plans
Work on day-to-day operational activities
Write executive speeches
Collaborate with the Western and Eastern managers on a daily basis to ensure a consistent message
Crisis management (including monthly on-call shifts)
Uses the intranet to update the other communications branches
Prepares a compilation of news stories pertaining to Air Canadas operations. This is done on a daily basis and sent out to every employee via email.
9. Corporate Structure
10. Communications Challenges and Objectives:

  • To protect and promote the corporate brand by effectively communicating a consistent message of safety, reliability, accountability and luxury to stakeholders in a timely fashion.