AIPMM Certification Procedure - 2009-2010

CERTIFICATION PROGRAMS FROM THE

ASSOCIATION OF INTERNATIONAL PRODUCT

MARKETING & MANAGEMENT

AIPMM CERTIFICATION PROGRAM V2009-2010

CONTENTS

ABOUT THE AIPMM CERTIFICATION EXAMINATION .................................................................................................... 4

Certified Product Manager ....................................................................................................................................... 4

Certified Product Marketing Manager ...................................................................................................................... 4

Agile Certified Product Manager .............................................................................................................................. 4

Eligibility .................................................................................................................................................................... 4

Types of Exams .......................................................................................................................................................... 5

Educational Coursework Requirement ..................................................................................................................... 5

Authorized Training Partners & Programs ................................................................................................................ 6

Schedule and Deadlines ............................................................................................................................................ 7

Exam Site Locations .................................................................................................................................................. 8

CERTIFICATION APPLICATION FORM ............................................................................................................................ 9

SECTION A – RE-CERTIFICATION APPLICATION ......................................................................................................... 9

Certificate Level ............................................................................................................................................................ 9

SECTION B – FIRST CERTIFICATION OR UPGRADE CERTIFICATE APPLICATION ........................................................ 9

Certificate Level ............................................................................................................................................................ 9

SECTION C: Certification APPLICATION ................................................................................................................... 10

Procedure for Securing a Proctor ............................................................................................................................... 13

To the Certification Candidate: ............................................................................................................................... 13

Proctor Qualifications ............................................................................................................................................. 13

Examination Proctor Guidelines ............................................................................................................................. 13

Proctor Responsibilities – Paper Exams & Online Exams ....................................................................................... 13


Examination Proctor Agreement Form ....................................................................................................................... 15

Code of Ethics and Professional Conduct ................................................................................................................... 16

Product Management Certification Process ............................................................................................................... 17


ABOUT THE AIPMM CERTIFICATION EXAMINATION

The ACPM®, CPM® and CPMM® Certification Examinations are designed to assess your ability to apply product

management and product marketing knowledge to real-life product life-cycle decisions. By passing this exam, you

demonstrate that you have the appropriate level of competency required to create, manage and support

products and services at all stages of the life-cycle. These exams are challenging and rigorous, and carry

worldwide credibility so the highest integrity is expected during the exam process.

CERTIFIED PRODUCT MANAGER

The CPM® credentials indicate a thorough understanding of the functions responsible for championing new

products throughout the front end of the product lifecycle, from inception through to launch. The CPM focuses

on “go-to” functions that orchestrate internal activities and ensure the best possible outcome for the product.

CERTIFIED PRODUCT MARKETING MANAGER

The CPMM® credentials indicate a thorough understanding of the product marketing functions which are

responsible for ensuring the success of the product in the marketplace. The CPMM® focus begins with a

successful launch and continues as the product moves through growth, maturity and eventual decline. The exam

covers pricing actions, product focused marketing communications activities and how the CPMM represents the

product to sales people, the channel and customers.

AGILE CERTIFIED PRODUCT MANAGER

The ACPM® credentials indicate a thorough understanding of basic and advanced strategic and tactical concepts

in agile product management. It ensures that those who pass the exam fully understand agile product

management and are able to apply the concepts immediately to be more effective in their jobs.

ELIGIBILITY

In order to apply for the ACPM®, CPM® and CPMM® Certification Examination, you must have:

-- At least one-year of experience in the field of product management (or its equivalency)

-- Completed an acceptable course of study

-- Membership in the Association Of International Product Marketing & Management


TYPES OF EXAMS

In-person proctored paper exam: These are administered in conjunction with many Authorized Training

Programs (see list below). (In certain situations, the AIPMM will waive the requirement for completion of an

acceptable course of study for this type of exam only.)

Electronic proctored exam: To qualify, please follow the procedure for In-person proctored exams. This exam is

offered at an Authorized Exam Testing Center location. A list of these locations is available below.

Additionally, you can submit an Examination Proctor Agreement Form to add a one-time proctor.

Online exam without proctor: Offered with Authorized Training Toolkits such as Agile Certified Product Manager

Toolkit and the Certified Product Manager Toolkit. To qualify, please follow the procedure for online exams with

qualifying purchase of toolkit.

Online exams are subject to additional identity verification guidelines and in some instances may be required to

have a proctor.

EDUCATIONAL COURSEWORK REQUIREMENT

The educational coursework requirement can be met in several ways, including completing a CPM® Authorized

Registered Program, completing equivalent coursework subject to AIPMM's CPM® educational review process, or

having one of the designations, credentials or degrees pre-approved by AIPMM.


AUTHORIZED TRAINING PARTNERS & PROGRAMS

The following are currently authorized training programs:

1. AIPMM Certification Review Program

2. AIPMM & IIR-ME (Dubai, U.A.E) Certification Review Program

3. AIPMM & AIT (Athens, Greece) Certification Review Program

4. 280 Group Agile Certified Product Manager (ACPM®) Self-Study Course

5. 280 Group Certified Product Manager (CPM®) Self-Study Course

6. 280 Group PM Fast Track™ Training

7. Brainmates 280 Group Agile Certified Product Manager (ACPM®) Self-Study Course

8. Brainmates 280 Group Certified Product Manager (CPM®) Self-Study Course

9. Lucrum Marketing 280 Group Agile Certified Product Manager (ACPM®) Self-Study Course

10. Lucrum Marketing 280 Group Certified Product Manager (CPM®) Self-Study Course

11. Marcom Logix AIPMM Certification Review

12. PS Synergy 280 Group Agile Certified Product Manager (ACPM®) Self-Study Course

13. Pivotal Product Management Product Management Intensive

14. Pivotal Product Management AIPMM Certification Review

While the requirements for ACPM®, CPMM® and CPM® certification may be changed from time to time, you will

be expected to meet the requirements in place at the time you apply for any AIPMM® Certification Examination.

If you have completed the education requirement for CPM® certification and are ready to apply for the CPM®

Certification Examination, you may contact the AIPMM directly or work with an authorized training partner who

will send in your application by email, fax or mail.

NOTE: There is no requirement to pre-qualify for the exam if you are enrolled in a class which includes the

examination.


SCHEDULE AND DEADLINES

The ACPM®, CPM® & CPMM® Certification Examination is a 4-hour examination. When the exam is taken online

in the non-proctored environment, it is divided into four one-hour sessions.

The CPM® Review Board must receive complete exam applications. A complete exam application consists of:

Completed exam application and membership form (if not enrolled in program which includes exam)

$395 examination fee paid in full for Certified Product Manager Exam

$395 examination fee paid in full for Certified Product Marketing Manager Exam

$395 examination fee paid in full for Agile Certified Product Manager Exam

$695 examination fee paid in full for Dual Certified Product Manager & Product Marketing Exam

Appropriate qualifying eligibility documentation (e.g., copy of the transcript, copy of designation/degree, or

letter of authorization)

Appropriate identity verification documentation

Withdrawal: If you are unable to take the ACPM®, CPM® or CPMM® Certification Examination on the dates for

which you registered, you have the following options:

Withdraw from the exam and re-register for a later exam

Withdraw from the exam and forfeit the non-refundable exam fee

You may withdraw from the exam and immediately re-register or you can maintain a credit with CPM® Board for

your exam fee and re-register up to 24 months from the date of the exam for which you last registered. If you fail

to re-register within this 24-month period, the entire exam fee will be forfeited.


EXAM SITE LOCATIONS

The AIPMM CPM® Certification Examination is offered in conjunction with our authorized training partners. The

schedule can be viewed at http://www.certifiedproductmanager.com and http://www.aipmm.com.

These are by-appointment only. Currently, these three locations are available on a by-appointment basis.

Location Details

AIPMM Exam Center – Redding, California USA By Appointment http://www.aipmm.com

AIPMM Exam Center – Carson City, Nevada

USA

By Appointment http://www.aipmm.com

Please check our website, www.aipmm.com to find more locations. If you would like to apply to become a

testing location, please contact [email protected] to get more details on becoming an authorized testing

center.

AIPMM CPM® Board must receive requests for withdrawal from the CPM® Certification Examination no later

than 5:00 p.m. Pacific time prior to your scheduled appointment. Requests for withdrawal received after this

time will not be honored and the entire exam fee will be forfeited. AIPMM CPM® Board will consider waiving

the fee forfeiture in case of a medical emergency. Your request for such a waiver must be made in writing and

supported by documentation from a physician, which clearly states that you are physically unable to appear for

the exam due to personal or immediate family medical issues. Your request must be received by AIPMM CPM®

Board within three weeks after the exam. Requests will be reviewed on a case-by-case basis.

http://www.certifiedproductmanager.com/

http://www.aipmm.com/




mailto:[email protected]

CERTIFICATION APPLICATION FORM

This form provides registration information for the administration and records for a certification round. The

application form is used for First Certification, Re-certification, and Certification-upgrade.

SECTION A – RE-CERTIFICATION APPLICATION

Current certificate

(Re-certification)

AIPMM

LEVEL Current Level Descriptor

Current

Certificate

Date

[yy/mm/dd]

Current Certificate

Number

Ce

rtif

icat

e L

evel

A Certified Product Manager

B Certified Product Marketing

Manager

C Agile Certified Product

Manager

New members must continue at SECTION C.

SECTION B – FIRST CERTIFICATION OR UPGRADE CERTIFICATE APPLICATION

Desired

certificate (First

or Upgrade

certificate)

Apply for

Level

Level Descriptor Current

Certificate

Date

[yy/mm/dd]

Current Certificate

Number

Ce

rtif

icat

e L

evel

A Certified Product Manager

B Certified Product Marketing

Manager

C Agile Certified Product

Manager

AGREEMENT

By signing this agreement, the candidate declares that he understands and is aware of the terms and conditions

of the certification and the obligations during the certification process.


SECTION C: CERTIFICATION APPLICATION

Data Group Data field Field to be completed by typing & e-mail OR

print, hand writing and fax.

Pe

rso

nal

Dat

a

Gender:

Male or Female

Female: Male:

Salutation:

Mr, Mrs, Miss

Surname/Family name:

First / Call Name:

Other names:

Birth date:

ccyy/mm/dd

ID No.:

if applicable

Passport No.:

if applicable

Nationality:

Ad

dre

ss

Postal address:

Home address:

Work address:

E-m

ail

Preferred E-mail 1:

[email protected]

Alternative E-mail 2:


Tele

com

s

Landline @ work:

Country Area TelNo

Landline @ home:

Cell/Mobile:

Fax:

Seco

nd

ary

Qu

alif

icat

ion

s

School name / Town.

Highest secondary

qualification:

Matric, (NQF4), Trade, Std 8

Year qualified:

Tert

iary

(p

ost

sch

oo

l) Q

ual

ific

atio

ns

Institution name / Town.

Highest tertiary qualification:

Year qualified:

Diploma:

Baccalaureate:

Master::

Doctor:

Other:

Management qualifications /

Institution:

Qualification and Institution


Exp

erie

nce

in

failu

re

Product management

experience 1:

In an unsuccessful Product,

describe learning points in:

Exp

erie

nce

in s

ucc

ess

Product management

experience 2:

In a successful Product

describe the reasons for

success:

Exp

eri

en

ce

pro

file

Product management

experience 3:

Describe your profile.

In Product Support

Services:

In non-complex Products: In Complex Products:

Emp

loye

r

Present employer:

Position at employer:

Are you currently managing

Products?

No: : Yes: :

I, the applicant agree to the rules of certification and the payment conditions as described in the Certification

Procedures.

I, the applicant certify the information is true and can be verified by others, and I have declared all aspects that may

have relevance to this application.

Signature Date Place

Photo


PROCEDURE FOR SECURING A PROCTOR

AIPMM recognizes that the available testing centers may not meet the needs of all the candidates who wish to sit

for the AIPMM Certification Exams. Therefore, we have a procedure for securing a proctor outside the currently

approved proctors.

TO THE CERTIFICATION CANDIDATE:

It is the responsibility of the certification candidate to find a qualified proctor. This proctor should be someone

who is a professional proctor or an AIPMM Certified Product Manager® (see qualifications below) and must

accept the responsibility of administering the exam(s) to the certification candidate. All proctors are subject to

AIPMM approval.

PROCTOR QUALIFICATIONS

Proctors may be college/university academic professionals (professors, deans, etc.); a commercial testing center

(e.g., Sylvan Learning Center); librarians; education testing officers (ESO/TCO); secondary school principals and

vice principals; superintendents/assistant superintendents; school system curriculum directors; secondary school

and college counselors; human resources training/education professional; and designated AIPMM testing partner. AIPMM, Inc. reserves the right to verify proctor qualifications, require additional evidence of eligibility or select a

different proctor. The Proctor Agreement may be terminated for any cause by the proctor, certification

candidate, or AIPMM upon written or verbal notification to all parties.

Certification Candidates are responsible for arrangements made to take the exam and all fees

associated with the selected testing center / proctor.

Note: You will find the Examination Proctor Agreement Form and proctor responsibilities on the following pages.

EXAMINATION PROCTOR GUIDELINES

Certification Candidates may take examinations at work or at home as long as security measures for administering

the test are strictly maintained before, during and after testing. The certification candidate is responsible for

selecting a qualified proctor. The test is a timed test (4 hours). The examination should be administered in a quiet,

well-lit office or classroom setting conducive to concentration.

PROCTOR RESPONSIBILITIES – PAPER EXAMS & ONLINE EXAMS

PAPER EXAM: You will be sent the paper exam in a sealed envelope. Do not open the examination envelope until the examination period begins. Store the exam in a secure location where it cannot be accessed by other certification candidates.


ONLINE EXAM: You will be sent a login name and password which will only be active during the exam appointment time. Please supply the candidate with the information.

Ensure no copies of the exam are made.

Ensure that the certification candidate does not access notes, books, or articles during the exam unless the

test specifies otherwise. The certification candidate must not receive any help, either written or oral,

during the examination period.

No cell phones, Blackberries, or other electronic devices.

An examination site should be arranged that is quiet and that provides the certification candidate with the

opportunity to write the examination without being interrupted.

The time limits for writing the examination are as follows: 4 hours on the day of testing for paper

examinations; 2 hours on the day of testing for online examinations.

Certification Candidates may bring food to the examination site, if allowed, but may not leave the site to

acquire food.

Certification Candidates may take brief restroom breaks but then must immediately return to the testing

site.

Time the test and stop the examinee after time has been expended.

Note any testing irregularities on a separate sheet and send back with the exam.

Upon completion, the paper test must remain sealed and secured with the proctor until mailing.

Ship completed test and original question page to designated address within 4 hours of test completion.

Use traceable shipping procedures (UPS, FedEx, etc.) Certification Candidate is responsible for cost of

shipping.

The proctor must remain present during the entire examination period.

The certification candidate should have a clock or watch visible during the examination period. The

proctor, from time to time, should make the certification candidate aware of the amount of time

remaining in the examination period.

If a fee is charged for exam supervision, request payment from the certification candidate at the time of testing. AIPMM, Inc. will not pay proctor fees.

Violation of any of the aforementioned rules will result in forfeiture of the certification candidate’s

comprehensive exam. Individuals found to be cheating on the exam risk forfeiture of their certification

credentials at AIPMM, Inc.


Thank you for your willingness to proctor an examination for an AIPMM, Inc. ACPM® CPM® & CPMM® certification candidate. Please review the Examination Proctor Guidelines attached. If you meet the

qualifications and are willing to assume the responsibilities, please sign and submit this agreement form. Should

you have questions before, during, or after the examination, please call the office of AIPMM at 1.775.546.2024.

EXAMINATION PROCTOR AGREEMENT FORM

As an authorized test proctor, I agree to use the specified guidelines to administer an examination to:

_____________________________

Certification Candidate Name

Proctor Name (print) ____________________________________________________________

Signature ____________________________________________Date _____________________

Title _________________________________________________________________________

Employer______________________________________________________________________

Business Address _______________________________________________________________

City, State, Zip _____________________________________________________________

Phone ___________________FAX __________________Email _________________________

Testing Location________________________________________________________________

Testing Date and Time_______________________________________________ (if determined)

Please return the Examination Proctor Agreement Form to:

Therese Padilla

AIPMM, Inc.

2533 North Carson Street, Suite 1996

Carson City, NV 89706 USA

+1.775.546.2024 (Phone)

_____________________________________________________________________________________

Office Use Only: Proctor Approved ________________ Proctor Not Approved________________


CODE OF ETHICS AND PROFESSIONAL CONDUCT

1. I agree and hereby acknowledge my accountability to conduct myself in accordance with all AIPMM

certification program policies and requirements.

2. I shall maintain confidentiality of AIPMM examination questions and content. In addition, I agree not to discuss, debrief or disclose, in any manner, the specific content of AIPMM examination questions and answers, to any individual.

a. I agree that any violation of the confidentiality of the exam will result in an immediate expulsion from the registry of Certified Product Managers and all certification privileges will be revoked.

3. I hereby acknowledge my accountability to the organization for which I work and to society as a whole to adhere to the highest professional standards in my work and personal relationships

4. I agree that I shall at all times act in a truthful and honest manner and provide truthful and accurate information to AIPMM.

a. I agree that any intentional or unintentional failure to provide true, timely and complete responses to questions in this application may lead to further investigation and/or sanctions by AIPMM.

b. I know that I can help in the self-policing of the product management credential. As such, I may anonymously report to AIPMM any possible violations of the terms of this Agreement or the AIPMM Code of Ethics and Professional Conduct by persons who have applied for an AIPMM credential or have been awarded a credential by AIPMM.

5. I agree to notify the AIPMM Certification Department in a timely manner of changes concerning the information I have provided, including my current address and telephone number.

6. I agree that if my compliance with any of the terms of this agreement requires or includes an explanation and supporting documents, I will provide a complete and accurate explanation and true copies of the materials to the AIPMM Certification Department with this application.

7. I agree that the AIPMM credential status does not imply licensure, registration or government authorization to practice product management or to engage in related activities.

8. I agree that all materials that I submit to the AIPMM Certification Department become the property of the AIPMM Certification Department, and that the AIPMM Certification Department is not required to return any of these materials to me.

9. I agree that upon achieving the AIPMM credential, my name may be posted on the AIPMM website as part of an AIPMM Academy of Certified Professionals to be created and maintained by AIPMM.

10. I agree that information related to my participation in the AIPMM certification process may be used in an anonymous manner for research purposes only.

11. I agree that all disputes relating in any way to my application for an AIPMM credential and/or my involvement generally in a AIPMM certification program, will be resolved solely and exclusively by means of AIPMM Certification Department policies, procedures and rules, including any appeals process.

12. AIPMM reserves the right to suspend or revoke the credential of any individual who is determined to have failed to uphold, or otherwise breached this Agreement, or committed a violation of the AIPMM Code of Ethics and Professional Conduct.


13. I release and indemnify AIPMM and the AIPMM Certification Department from all liability and claims that may arise out of, or be related to, my product management and related activities.

14. The Certification Application/Renewal Agreement may be revised periodically. It is my responsibility to obtain the most up to date copy.

15. Document last updated August 2009

Signed:

(Name) (Date)

Name: (Please print) ___________________________________

Address: _____________________________________________

City:_________________________ State/Province: ____________________Postal Code:_________


PRODUCT MANAGEMENT CERTIFICATION PROCESS

AIPMM Certification Procedure - 2009-2010

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